1. Unit 18: Advertising Production
Candidate Name: Beatrice Betsy
Task 1: Research - Merit
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Y merit
merit
Advertising techniques worksheet Y merit
Team name (advertising company),
slogan and logo
Y pass
4 advert analysis table Y merit
Individual advert analysis Y (our
moment)
Pass
Task 2: Developing your product - Merit
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Y merit
merit
Blog post of individual ideas and
research into a rival product
Y pass
Blog post with team review of ideas and
final group decision
Y merit
Task 3: The design process - merit
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Y
merit
An advert for a bus or train Y merit
An online advert for a website (banner) Y
A group TV advert Y merit
Task 4 and 5: The Pitch and Evaluation - merit
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Y N/A Pitch
graded on
Unit 2 sheet
Pitch (unit 2) feedback sheet Y
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Y
Merit
Action Plan (to improve grade):
Task 1 – You team name and logo is good, but why did you choose the image and colours? You could
add a blog post underneath explaining your group’s choices. Your individual advert analysis (Our
Moment) is very brief. Do you think the advert works? How have they reached their target audience?
Task 2 – You research on ‘extra’ gum is good but you are missing your individual ideas. From your
research what ideas did you have for your gum? Your final team meeting post is quite brief. Could you
add more detail as to the ideas of you and the rest of your group. Individual ideas now added and
group ideas improved.
Task 3 – your print adverts and group adverts are good. Please add a link to your groups tv advert to
your blog.
Task 4&5 – you have your prezi and script, please upload your group photo and your presentation
feedback sheet. All now added.
Task 6 – Your evaluation is detailed and explains the process well. To get a higher grade you need to
include illustrative examples to show your process.

2. Unit 18: Advertising Production
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name: AJO
Date: 19/02/14
Assessor signature: AJones
merit