Zephyr Advertisement is a creative agency discussing ideas for their company branding. They considered various name, slogan, and color scheme options from four team members. The final decisions were to use the name "Zephyr Advertisement", slogan "Regenerating ideas", and a color scheme combining gold and black suggested by Stan and Andrew. The target audience will be young adults.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName:ElishiaSelby
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Stan Gulliford
Zephyr Advertisement
Regenerating ideas
Blue, orangey-gold, black Name of company stands out
Relevance of phoenix fits the
slogan
Nice choice of colours
The position of the phoenix isn’t
central.
Rory Giddins
Zephyr Advertisement
Regenerating ideas
Black The white background looks good
with the black text and icon
Not sure what the symbol means
as could be another word from
other countries
Andrew Goldman
Zephyr Advertisement
Axel Advertising
Regenerating ideas
Red, black Looks professional
Nice choice of colours
Editing around the logo as had to
Photoshop
Elishia Selby
Logo motion
Designing your future
Zephyr Advertisement
Regenerating ideas
Blue, black, silver
Blue, gold
‘L’ fits with rest of logo name
Nice choice of colours
Could change colour scheme
Bird overlaps the letter ‘d’
Final ChosenName Final Chosen Slogan Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions
Zephyr advertisement
Regenerating ideas
A mixture between Stan’s and
Andrew’s
Gold, black Young adults