1. Unit 18: Advertising Production
Candidate Name:
Jonathan Newton
Task 1: Research - Distinction
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Yes D
Advertising techniques worksheet Yes D
Team name (advertising company),
slogan and logo
Yes D
4 advert analysis table Yes D
Individual advert analysis Yes D
Task 2: Developing your product - Distinction
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Yes D
Blog post of individual ideas and
research into a rival product
Yes D
Blog post with team review of ideas and
final group decision
Yes D
Task 3: The design process - Distinction
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Yes D
An advert for a bus or train Yes D
An online advert for a website (banner) Yes D
A group TV advert No
Task 4 and 5: The Pitch and Evaluation - Distinction
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Yes N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet Yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Yes D
Action Plan (to improve grade):
A great piece of work with good detail on adverts, audience and products. You have
really thought about how to attract audience to your product. You need to add links to
your TV advert and load your Prezi presentation.
Take care as you have a couple of posts that have been doubled. Plus your adverts
are backwards in your evaluation.
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature: Distinction