This document outlines the tasks and assessments for a student named Bethany Williamson in a unit on advertising production. It provides details of the tasks completed, including research on advertising techniques, developing advertising ideas and designs, and a pitch. Feedback notes the student completed the work to a good standard and met the criteria for merit grades, but some elements were missing or needed more detail to achieve distinction grades. An action plan advises the student to add more in-depth analysis to evaluations to achieve a distinction for the overall unit.

1. Unit 18: Advertising Production
Candidate Name: Bethany Williamson
Task 1: Research - Merit
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Y D
Advertising techniques worksheet Y D
Team name (advertising company),
slogan and logo
Y D
4 advert analysis table Y D
Individual advert analysis Y M
Task 2: Developing your product - Merit
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Y M
Blog post of individual ideas and
research into a rival product
Y D
Blog post with team review of ideas and
final group decision
Y M
Task 3: The design process - Distinction
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Y D
An advert for a bus or train Y D
An online advert for a website (banner) Y D
A group TV advert Y D
Task 4 and 5: The Pitch and Evaluation - Merit
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Please add N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet Please add
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Y M
Action Plan (to improve grade):
Task 1:
All work added to a very good standard. Good research and notes.
Task 2:
Good detail on rival products could have used images from rival products. Good detail on own ideas –
missing mind map, please add. Also more detail needed on final group decision. – now added with
good detail.
Task 3:
Good practical work, clear understanding of task, product and audience.
Task 4/5:
Please add! Some good detail on strengths/weakness and some detail on how to improve with
illustrative examples. But to get a Distinction you need more indepth analysis. Merit

2. Unit 18: Advertising Production
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature: