1. Unit 18: Advertising Production
Candidate Name:
Maisie Cookson
Task 1: Research - Pass
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Yes P
Advertising techniques worksheet Yes M
Team name (advertising company),
slogan and logo
Yes M
4 advert analysis table Yes M
Individual advert analysis Yes P
Task 2: Developing your product - Pass
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Yes P
Research into a rival product Y P
Blog post with team review of ideas
and final group decision
Yes P
Task 3: The design process - Merit
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Yes M
An advert for a bus or train Yes M
An online advert for a website (banner) Yes M
A group TV advert Y (in
presentation)
M
Task 4 and 5: The Pitch and Evaluation - Pass
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Yes N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet Yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Yes P
Action Plan (to improve grade):
Task 1: Take care with your analysis as sometimes you are confused with message of advert. BMW
not advertised as dangerous but sleek and fast.
Task 2: You need to upload your group mind map of initial ideas for your gum. You also need to upload
the group worksheet showing everyone’s idea – now added
Task 3: you need to upload a link to your groups TV advert – now added
Task 4: Please upload your presentation powerpoint, marksheet – now added.
Task 5: Your evaluation is quite brief but does explain the group process well. More detail on your
strengths and weaknesses is needed for a higher grade.
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature:
Pass