1. Unit 18: Advertising Production
Candidate Name:
Michael Wells
Task 1: Research - Distinction
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Yes D
Advertising techniques worksheet Yes D
Team name (advertising company),
slogan and logo
Yes D
4 advert analysis table Yes D
Individual advert analysis Yes D
Task 2: Developing your product - Distinction
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Yes D
Blog post of individual ideas and
research into a rival product
Yes D
Blog post with team review of ideas and
final group decision
Yes D
Task 3: The design process - Distinction
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Yes D
An advert for a bus or train Yes D
An online advert for a website (banner) Yes D
A group TV advert Yes D
Task 4 and 5: The Pitch and Evaluation - Distinction
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Yes N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet Yes
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Yes D
Action Plan (to improve grade):
A great piece of work with good detail on adverts, products and audience.
You have really considered how to attract audience to your product.
Some great work on rival products and how colour can be used to attract audience.
Audience research and sponsors was also very good.
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature: Fail