The document discusses the importance of brainstorming and how to improve brainstorming techniques. It notes that brainstorming helps solve problems by harnessing collective knowledge and sharing ideas. The document suggests that while the internet provides access to global knowledge and ideas, brainstorming online still has room for improvement, such as managing relevancy, anonymity, and viewing information in a nonlinear way. It also previews upcoming changes to how brainstorming is supported on the internet.

1. Why We Should
Brainstorm More
and
How To Do It Better
Ignite Presentation
Andrew Dever

2. Certificate as to Birth
Father: Alex Osborn
Birthdate: 1939
Birthplace: “Applied Imagination”
Fathers Background: He put the O in BBDO

6. Brainstorming is about solving problems
Everything we do revolves around
solving problems
our teeth get dirty…
so we brush them

8. It is imperative that we
find better ways to
harness collective knowledge

9. Think
creatively
Better Think
solutions laterally
Brainstorming
helps us
Collaborate Share
better knowledge

10. “Everyone has a social
obligation to collaborate”
“Brainstorming is the ideas
engine of ideos culture”

11. Because we have the internet

12. So how do we brainstorm better?

13. From the uncontrolled spontaneous to the
controlled relevant

14. How else do we do it better?
We put it on the internet

15. Access the worlds
collective knowledge

16. Manage time and anonymity

17. Manage relevancy

19. There is still a gap
We see the internet as linear

20. Watch this space