SlideShare a Scribd company logo
1 of 25
Download to read offline
REVERSED	
  CREATIVITY	
  


CREATIVE	
  BRAINSTORM,	
  
WARMING	
  UP	
  EXERCISE	
  




Bas6aan	
  van	
  de	
  Werk	
  
June	
  20th	
  2012	
  
THE	
  PURPOSE	
  OF	
  THIS	
  EXERCISE	
  


This	
  is	
  a	
  warming	
  up	
  exercise	
  intented	
  to	
  be	
  used	
  with	
  
any	
  type	
  of	
  crea6ve	
  brainstorm.	
  

›  To	
  warm	
  up	
  par6cipants	
  and	
  get	
  their	
  brains	
  into	
  a	
  crea6ve	
  mindset.	
  
›  To	
  have	
  them	
  feel	
  comfortable	
  genera6ng	
  new	
  (and	
  some6mes	
  crazy)	
  
   ideas.	
  
›  To	
  teach	
  them	
  share	
  those	
  ideas	
  freely	
  with	
  eachother.	
  
HOW	
  TO	
  USE	
  THIS	
  EXERCISE?	
  


›  At	
  the	
  start	
  of	
  your	
  crea6ve	
  brainstorm	
  hand	
  out	
  a	
  different	
  sheet	
  with	
  
   a	
  fic6onal	
  brand	
  name	
  on	
  it	
  to	
  each	
  par6cipant	
  
›  Have	
  each	
  par6cipant	
  write	
  down	
  as	
  many	
  types	
  of	
  brands	
  (products	
  or	
  
   businesses)	
  they	
  think	
  the	
  name	
  may	
  stand	
  for.	
  	
  
›  Encourage	
  par6cipants	
  to	
  be	
  imagina6ve	
  and	
  descrip6ve.	
  (I.E.	
  a	
  shoe	
  
   shop	
  in	
  Italy,	
  a	
  Danish	
  mother	
  selling	
  home	
  made	
  cup	
  cakes	
  et	
  cetera.)	
  
›  Have	
  par6cipants	
  work	
  hard:	
  have	
  them	
  aim	
  for	
  quan6ty	
  (a	
  list	
  of	
  more	
  
   than	
  15	
  types	
  of	
  brands	
  and	
  business	
  is	
  not	
  uncommon).	
  This	
  should	
  
   take	
  about	
  five	
  minutes.	
  
›  Have	
  each	
  par6cipant	
  share	
  his	
  or	
  her	
  best	
  ideas	
  with	
  the	
  others.	
  
“ALEN	
  É	
  CRYSANTI”	
  
“BREKS”	
  
“BRAVNBORG”	
  
“TIJUANA	
  TORNADO”	
  
“TRIPLE	
  TREAT”	
  
“BLUE	
  BALLOON”	
  
“AFTENTID”	
  
“ROMESSE”	
  
“VERUNA	
  CLASSIC”	
  
“ULTRACURVE”	
  
“PANZA	
  KATEME”	
  
“T-­‐TIME”	
  
“TOBA	
  NAULI”	
  
“SCHUYNE	
  SCHUYTEN”	
  
“RAZORMARK”	
  
“BLUETONE”	
  
“REGEN”	
  
“VERTIGO”	
  
“STETSON	
  &	
  NAVARRA”	
  
“ZING!”	
  
WANT	
  TO	
  KNOW	
  MORE?	
  

      BRANSONCOMPANY	
  |	
  +31-­‐10-­‐2859556	
  |	
  WWW.BRANSONCOMPANY.COM	
  
BASTIAAN	
  VAN	
  DE	
  WERK	
  -­‐	
  BASTIAAN@BRANSONCOMPANY.NL	
  |	
  WWW.VANDEWERK.NL	
  
Creative tool: Reversed Brainstorm

More Related Content

Similar to Creative tool: Reversed Brainstorm

Freelance musician business opportunities
Freelance musician business opportunitiesFreelance musician business opportunities
Freelance musician business opportunitiesChristopher Baker
 
Brand Strategy 101 / Singa Incubator
Brand Strategy 101 / Singa IncubatorBrand Strategy 101 / Singa Incubator
Brand Strategy 101 / Singa IncubatorJulien Delatte
 
7 ways to run an effective brainstorm
7 ways to run an effective brainstorm7 ways to run an effective brainstorm
7 ways to run an effective brainstormThe SHARP Agency
 
Innovation blueprints #101
Innovation blueprints #101 Innovation blueprints #101
Innovation blueprints #101 Nils vesk
 
Innovation blueprints#101
Innovation blueprints#101 Innovation blueprints#101
Innovation blueprints#101 Nils vesk
 
Delivering happiness jenn lim - eo amsterdam 9.14.11
Delivering happiness   jenn lim - eo amsterdam 9.14.11Delivering happiness   jenn lim - eo amsterdam 9.14.11
Delivering happiness jenn lim - eo amsterdam 9.14.11Delivering Happiness
 
Base of lateral thinking arise robert
Base of lateral thinking   arise robertBase of lateral thinking   arise robert
Base of lateral thinking arise robertArise Roby
 
SheSummits 2016 program
SheSummits 2016 programSheSummits 2016 program
SheSummits 2016 programSara Roberts
 
PebbleStorm Story
PebbleStorm StoryPebbleStorm Story
PebbleStorm StoryAaron Ross
 
Pitch to win 11 07-2013
Pitch to win 11 07-2013Pitch to win 11 07-2013
Pitch to win 11 07-2013Andrew Keogh
 
Do's and Don'ts of Giving a Killer Presentation
Do's and Don'ts of Giving a Killer PresentationDo's and Don'ts of Giving a Killer Presentation
Do's and Don'ts of Giving a Killer PresentationSketchBubble
 
Brand you-12063726875622-2
Brand you-12063726875622-2Brand you-12063726875622-2
Brand you-12063726875622-2vovanvalerie
 
Be Creative Everyday !!
Be Creative Everyday !!Be Creative Everyday !!
Be Creative Everyday !!guest31533b
 

Similar to Creative tool: Reversed Brainstorm (20)

Gypsy chic issue 7
Gypsy chic issue 7Gypsy chic issue 7
Gypsy chic issue 7
 
Freelance musician business opportunities
Freelance musician business opportunitiesFreelance musician business opportunities
Freelance musician business opportunities
 
Brand Strategy 101 / Singa Incubator
Brand Strategy 101 / Singa IncubatorBrand Strategy 101 / Singa Incubator
Brand Strategy 101 / Singa Incubator
 
7 ways to run an effective brainstorm
7 ways to run an effective brainstorm7 ways to run an effective brainstorm
7 ways to run an effective brainstorm
 
Innovation blueprints #101
Innovation blueprints #101 Innovation blueprints #101
Innovation blueprints #101
 
Innovation blueprints#101
Innovation blueprints#101 Innovation blueprints#101
Innovation blueprints#101
 
Delivering happiness jenn lim - eo amsterdam 9.14.11
Delivering happiness   jenn lim - eo amsterdam 9.14.11Delivering happiness   jenn lim - eo amsterdam 9.14.11
Delivering happiness jenn lim - eo amsterdam 9.14.11
 
Creativity in IBP
Creativity in IBPCreativity in IBP
Creativity in IBP
 
Base of lateral thinking arise robert
Base of lateral thinking   arise robertBase of lateral thinking   arise robert
Base of lateral thinking arise robert
 
It's time for some "Old School Marketing"
It's time for some "Old School Marketing"It's time for some "Old School Marketing"
It's time for some "Old School Marketing"
 
SheSummits 2016 program
SheSummits 2016 programSheSummits 2016 program
SheSummits 2016 program
 
CC_17
CC_17CC_17
CC_17
 
PebbleStorm Story
PebbleStorm StoryPebbleStorm Story
PebbleStorm Story
 
Pitch to win 11 07-2013
Pitch to win 11 07-2013Pitch to win 11 07-2013
Pitch to win 11 07-2013
 
Do's and Don'ts of Giving a Killer Presentation
Do's and Don'ts of Giving a Killer PresentationDo's and Don'ts of Giving a Killer Presentation
Do's and Don'ts of Giving a Killer Presentation
 
Brand you-12063726875622-2
Brand you-12063726875622-2Brand you-12063726875622-2
Brand you-12063726875622-2
 
Brand You
Brand YouBrand You
Brand You
 
Rt camp
Rt campRt camp
Rt camp
 
Be Creative Everyday !!
Be Creative Everyday !!Be Creative Everyday !!
Be Creative Everyday !!
 
Girls Section
Girls SectionGirls Section
Girls Section
 

More from Bastiaan van de Werk

Masterclass Positioning & Marketing
Masterclass Positioning & MarketingMasterclass Positioning & Marketing
Masterclass Positioning & MarketingBastiaan van de Werk
 
Jong Management Rotterdam ALV 2015
Jong Management Rotterdam ALV 2015Jong Management Rotterdam ALV 2015
Jong Management Rotterdam ALV 2015Bastiaan van de Werk
 
Positioneren en marketing: ZomerOndernemer Rotterdam
Positioneren en marketing: ZomerOndernemer RotterdamPositioneren en marketing: ZomerOndernemer Rotterdam
Positioneren en marketing: ZomerOndernemer RotterdamBastiaan van de Werk
 
The Personal Brand - Lecture at Haagse Hogeschool
The Personal Brand - Lecture at Haagse HogeschoolThe Personal Brand - Lecture at Haagse Hogeschool
The Personal Brand - Lecture at Haagse HogeschoolBastiaan van de Werk
 
Innovating Business - EBF Conference Lecture
Innovating Business - EBF Conference LectureInnovating Business - EBF Conference Lecture
Innovating Business - EBF Conference LectureBastiaan van de Werk
 
Creative Brainstorm (tool): The Silent Treatment
Creative Brainstorm (tool): The Silent TreatmentCreative Brainstorm (tool): The Silent Treatment
Creative Brainstorm (tool): The Silent TreatmentBastiaan van de Werk
 
Creativity 101 vandewerk - bransoncompany
Creativity 101   vandewerk - bransoncompanyCreativity 101   vandewerk - bransoncompany
Creativity 101 vandewerk - bransoncompanyBastiaan van de Werk
 

More from Bastiaan van de Werk (11)

Masterclass Positioning & Marketing
Masterclass Positioning & MarketingMasterclass Positioning & Marketing
Masterclass Positioning & Marketing
 
Jong Management Rotterdam ALV 2015
Jong Management Rotterdam ALV 2015Jong Management Rotterdam ALV 2015
Jong Management Rotterdam ALV 2015
 
Positioneren en marketing: ZomerOndernemer Rotterdam
Positioneren en marketing: ZomerOndernemer RotterdamPositioneren en marketing: ZomerOndernemer Rotterdam
Positioneren en marketing: ZomerOndernemer Rotterdam
 
Gast College Willem de Kooning
Gast College Willem de KooningGast College Willem de Kooning
Gast College Willem de Kooning
 
The Personal Brand - Lecture at Haagse Hogeschool
The Personal Brand - Lecture at Haagse HogeschoolThe Personal Brand - Lecture at Haagse Hogeschool
The Personal Brand - Lecture at Haagse Hogeschool
 
Strategie op één A3
Strategie op één A3Strategie op één A3
Strategie op één A3
 
Innovating Business - EBF Conference Lecture
Innovating Business - EBF Conference LectureInnovating Business - EBF Conference Lecture
Innovating Business - EBF Conference Lecture
 
Creative Brainstorm (tool): The Silent Treatment
Creative Brainstorm (tool): The Silent TreatmentCreative Brainstorm (tool): The Silent Treatment
Creative Brainstorm (tool): The Silent Treatment
 
Creativity 101 vandewerk - bransoncompany
Creativity 101   vandewerk - bransoncompanyCreativity 101   vandewerk - bransoncompany
Creativity 101 vandewerk - bransoncompany
 
Wim de Ridder - Masterclass II
Wim de Ridder - Masterclass IIWim de Ridder - Masterclass II
Wim de Ridder - Masterclass II
 
Frans Nauta - Masterclass I
Frans Nauta - Masterclass IFrans Nauta - Masterclass I
Frans Nauta - Masterclass I
 

Recently uploaded

8th Global Fashion and Design Week Noida 2024 Sets New Standards in Creative ...
8th Global Fashion and Design Week Noida 2024 Sets New Standards in Creative ...8th Global Fashion and Design Week Noida 2024 Sets New Standards in Creative ...
8th Global Fashion and Design Week Noida 2024 Sets New Standards in Creative ...Marwah Studios
 
WHO KILLED ALASKA? #17: Mirror Memoria - "OFFICER" TRANSCRIPT.pdf
WHO KILLED ALASKA? #17: Mirror Memoria - "OFFICER" TRANSCRIPT.pdfWHO KILLED ALASKA? #17: Mirror Memoria - "OFFICER" TRANSCRIPT.pdf
WHO KILLED ALASKA? #17: Mirror Memoria - "OFFICER" TRANSCRIPT.pdfOptimistic18
 
在线办理(concordia学位证书)康考迪亚大学毕业证学历学位证书学费发票原版一模一样
在线办理(concordia学位证书)康考迪亚大学毕业证学历学位证书学费发票原版一模一样在线办理(concordia学位证书)康考迪亚大学毕业证学历学位证书学费发票原版一模一样
在线办理(concordia学位证书)康考迪亚大学毕业证学历学位证书学费发票原版一模一样ahafux
 
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdf
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdfKhaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdf
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdfnadatt7801
 
NO1 Pakistan kala jadu Specialist Expert in Quetta, Gujranwala, muzaffarabad,...
NO1 Pakistan kala jadu Specialist Expert in Quetta, Gujranwala, muzaffarabad,...NO1 Pakistan kala jadu Specialist Expert in Quetta, Gujranwala, muzaffarabad,...
NO1 Pakistan kala jadu Specialist Expert in Quetta, Gujranwala, muzaffarabad,...Amil Baba Dawood bangali
 
small presentation about Star Wars/.pptx
small presentation about Star Wars/.pptxsmall presentation about Star Wars/.pptx
small presentation about Star Wars/.pptxuzkovanuxs
 
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjjVector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjjjoshuaclack73
 
C&C Artists' Websites .
C&C Artists' Websites                       .C&C Artists' Websites                       .
C&C Artists' Websites .LukeNash7
 
Title Unlocking Imagination The Importance of Toca Boca for Kids.pdf
Title Unlocking Imagination The Importance of Toca Boca for Kids.pdfTitle Unlocking Imagination The Importance of Toca Boca for Kids.pdf
Title Unlocking Imagination The Importance of Toca Boca for Kids.pdfToca boca
 
WHO KILLED ALASKA? #15: "5½ STORIES Part Two" Transcript .pdf
WHO KILLED ALASKA? #15: "5½ STORIES Part Two" Transcript .pdfWHO KILLED ALASKA? #15: "5½ STORIES Part Two" Transcript .pdf
WHO KILLED ALASKA? #15: "5½ STORIES Part Two" Transcript .pdfOptimistic18
 
week 3 questions and answers.phhhhhhhhhhptx
week 3 questions and answers.phhhhhhhhhhptxweek 3 questions and answers.phhhhhhhhhhptx
week 3 questions and answers.phhhhhhhhhhptxjoshuaclack73
 
Young & Hot ℂall Girls Jaipur 8250077686 WhatsApp Number Best Rates of Jaipur...
Young & Hot ℂall Girls Jaipur 8250077686 WhatsApp Number Best Rates of Jaipur...Young & Hot ℂall Girls Jaipur 8250077686 WhatsApp Number Best Rates of Jaipur...
Young & Hot ℂall Girls Jaipur 8250077686 WhatsApp Number Best Rates of Jaipur...Model Neeha Mumbai
 
the red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdointhe red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdoinkomalbattersea123
 
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjjVibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjjjoshuaclack73
 
Young & Hot ℂall Girls Visakhapatnam 8250077686 WhatsApp Number Best Rates of...
Young & Hot ℂall Girls Visakhapatnam 8250077686 WhatsApp Number Best Rates of...Young & Hot ℂall Girls Visakhapatnam 8250077686 WhatsApp Number Best Rates of...
Young & Hot ℂall Girls Visakhapatnam 8250077686 WhatsApp Number Best Rates of...Model Neeha Mumbai
 
Online Winbuzz ID Provider in India | Get Your Sports ID
Online Winbuzz ID Provider in India | Get Your Sports IDOnline Winbuzz ID Provider in India | Get Your Sports ID
Online Winbuzz ID Provider in India | Get Your Sports IDcruzeallie1
 
batwheels_01batwheels_01batwheels_01batwheels_01
batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01
batwheels_01batwheels_01batwheels_01batwheels_01Patricia Pham
 
NO1 Pakistan Vashikaran Specialist in Uk Black Magic Specialist in Uk Black M...
NO1 Pakistan Vashikaran Specialist in Uk Black Magic Specialist in Uk Black M...NO1 Pakistan Vashikaran Specialist in Uk Black Magic Specialist in Uk Black M...
NO1 Pakistan Vashikaran Specialist in Uk Black Magic Specialist in Uk Black M...Amil Baba Dawood bangali
 
The Gaming Quiz - 17th April 2024, Quiz Club NITW
The Gaming Quiz - 17th April 2024,  Quiz Club NITWThe Gaming Quiz - 17th April 2024,  Quiz Club NITW
The Gaming Quiz - 17th April 2024, Quiz Club NITWQuiz Club NITW
 

Recently uploaded (20)

8th Global Fashion and Design Week Noida 2024 Sets New Standards in Creative ...
8th Global Fashion and Design Week Noida 2024 Sets New Standards in Creative ...8th Global Fashion and Design Week Noida 2024 Sets New Standards in Creative ...
8th Global Fashion and Design Week Noida 2024 Sets New Standards in Creative ...
 
WHO KILLED ALASKA? #17: Mirror Memoria - "OFFICER" TRANSCRIPT.pdf
WHO KILLED ALASKA? #17: Mirror Memoria - "OFFICER" TRANSCRIPT.pdfWHO KILLED ALASKA? #17: Mirror Memoria - "OFFICER" TRANSCRIPT.pdf
WHO KILLED ALASKA? #17: Mirror Memoria - "OFFICER" TRANSCRIPT.pdf
 
在线办理(concordia学位证书)康考迪亚大学毕业证学历学位证书学费发票原版一模一样
在线办理(concordia学位证书)康考迪亚大学毕业证学历学位证书学费发票原版一模一样在线办理(concordia学位证书)康考迪亚大学毕业证学历学位证书学费发票原版一模一样
在线办理(concordia学位证书)康考迪亚大学毕业证学历学位证书学费发票原版一模一样
 
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdf
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdfKhaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdf
Khaki-Files-Inside-Stories-of-Police-Missions-Kumar-Neeraj-Z-Library.pdf
 
NO1 Pakistan kala jadu Specialist Expert in Quetta, Gujranwala, muzaffarabad,...
NO1 Pakistan kala jadu Specialist Expert in Quetta, Gujranwala, muzaffarabad,...NO1 Pakistan kala jadu Specialist Expert in Quetta, Gujranwala, muzaffarabad,...
NO1 Pakistan kala jadu Specialist Expert in Quetta, Gujranwala, muzaffarabad,...
 
small presentation about Star Wars/.pptx
small presentation about Star Wars/.pptxsmall presentation about Star Wars/.pptx
small presentation about Star Wars/.pptx
 
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjjVector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
 
C&C Artists' Websites .
C&C Artists' Websites                       .C&C Artists' Websites                       .
C&C Artists' Websites .
 
kiff2
kiff2kiff2
kiff2
 
Title Unlocking Imagination The Importance of Toca Boca for Kids.pdf
Title Unlocking Imagination The Importance of Toca Boca for Kids.pdfTitle Unlocking Imagination The Importance of Toca Boca for Kids.pdf
Title Unlocking Imagination The Importance of Toca Boca for Kids.pdf
 
WHO KILLED ALASKA? #15: "5½ STORIES Part Two" Transcript .pdf
WHO KILLED ALASKA? #15: "5½ STORIES Part Two" Transcript .pdfWHO KILLED ALASKA? #15: "5½ STORIES Part Two" Transcript .pdf
WHO KILLED ALASKA? #15: "5½ STORIES Part Two" Transcript .pdf
 
week 3 questions and answers.phhhhhhhhhhptx
week 3 questions and answers.phhhhhhhhhhptxweek 3 questions and answers.phhhhhhhhhhptx
week 3 questions and answers.phhhhhhhhhhptx
 
Young & Hot ℂall Girls Jaipur 8250077686 WhatsApp Number Best Rates of Jaipur...
Young & Hot ℂall Girls Jaipur 8250077686 WhatsApp Number Best Rates of Jaipur...Young & Hot ℂall Girls Jaipur 8250077686 WhatsApp Number Best Rates of Jaipur...
Young & Hot ℂall Girls Jaipur 8250077686 WhatsApp Number Best Rates of Jaipur...
 
the red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdointhe red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdoin
 
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjjVibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
 
Young & Hot ℂall Girls Visakhapatnam 8250077686 WhatsApp Number Best Rates of...
Young & Hot ℂall Girls Visakhapatnam 8250077686 WhatsApp Number Best Rates of...Young & Hot ℂall Girls Visakhapatnam 8250077686 WhatsApp Number Best Rates of...
Young & Hot ℂall Girls Visakhapatnam 8250077686 WhatsApp Number Best Rates of...
 
Online Winbuzz ID Provider in India | Get Your Sports ID
Online Winbuzz ID Provider in India | Get Your Sports IDOnline Winbuzz ID Provider in India | Get Your Sports ID
Online Winbuzz ID Provider in India | Get Your Sports ID
 
batwheels_01batwheels_01batwheels_01batwheels_01
batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01batwheels_01
batwheels_01batwheels_01batwheels_01batwheels_01
 
NO1 Pakistan Vashikaran Specialist in Uk Black Magic Specialist in Uk Black M...
NO1 Pakistan Vashikaran Specialist in Uk Black Magic Specialist in Uk Black M...NO1 Pakistan Vashikaran Specialist in Uk Black Magic Specialist in Uk Black M...
NO1 Pakistan Vashikaran Specialist in Uk Black Magic Specialist in Uk Black M...
 
The Gaming Quiz - 17th April 2024, Quiz Club NITW
The Gaming Quiz - 17th April 2024,  Quiz Club NITWThe Gaming Quiz - 17th April 2024,  Quiz Club NITW
The Gaming Quiz - 17th April 2024, Quiz Club NITW
 

Creative tool: Reversed Brainstorm