Keynote for 2012 Evangelical Christian Publishers Association PUBu (aka Publishing University) http://www.ecpa.org/?page=pubu_overview

1. #PUBu12

2. Father, Creator God,
You sent your Word, Jesus Christ, to reveal your love and compassion to the
world; you have called us to be his disciples, true images of your beloved Son,
proclaiming his Gospel to all creation.
His story is now our story.
Keep us faithful to what we have received, and generous in our sharing.
Holy Father, we thank you also for the gift of the Holy Spirit
whom you sent to sanctify and bless all you have created
and be the bond of love that unites all of us with you and your Son.
Send forth your Spirit upon us now.
Purify our hearts and make us attentive to your promptings
that we may be true missionaries in the digital world.
Grant us the humility to seek you above and before all other things
that all we say and do may be done in your name and for your glory.
We ask this through Christ our Lord. Amen

3. who is this
guy ?

5. For a long while, our content problems were hard problems and
nobody wanted to confront them.
But as far back as the monks, good designers have always
concerned themselves with content however difficult it was.
So let’s not think about our pages of content anymore, let’s think
about bits of content.
Let’s think about stories as collections of resources, meta data &
links that never have a beginning, middle and end.
Let’s think of our stories as adaptive.
Mark Boulton

7. Forward Day by Day App

12. There are known knowns. These are things we know that we
know.
There are known unknowns. That is to say, there are things that
we know we don't know.
But there are also unknown unknowns. There are things we
don't know we don't know.

13. There are known
knowns. These
are things we
know that we
know.
But there are also
unknown
unknowns. There
are things we don't
know we don't know
There are known
unknowns. That is
to say, there are
things that we know
we don't know

14. known knowns
• always start with the community
• no silos
• platforms = production

16. I have 10 minutes of downtime.
Help me fill it with something that
actually means something

18. • WhatGood enoughway to deliver to your ?
is the best for communities to pay for
communities?
Fit of existing product: improve, adapt, release
new products:
• Are you doing such an outstanding job of
– different jobs for your communities
satisfying communities'communitythat people will pay
– perhaps a new needs altogether?
?

19. no silos

21. platforms = production
creating new
capabilities
– internally and/or
externally
– collaboration
Working outputs over comprehensive input: MVP
Responding to change over following a plan

22. agile processes
agile processes are based on a continuous process of Design it, Build it, Test it, Ship it
Detailed Detailed Detailed Detailed
Design Design Design Design
Concept
Build Build Build Build
SPRINT SPRINT SPRINT SPRINT
REVIEW REVIEW REVIEW REVIEW
design with vision, optimize with feedback

23. known unknowns

24. • every community is a media company
• _____ rules the platforms
• who cannibalizes who
• formats / standards
• where will communities discover &

25. buzzword bingo
curation, scaling, cross-
platform, repurposing, bundling, big
data, MOOC, new normal, crow-
source, freemium, gamification, HTML5, l
ocal, iPad mini

26. transmedia
the worst current buzzword (replacing the social web or web 2.0)
media that connects with us and responds to us across every context
communities that want to participate and respond
moving towards transmedia, move away from the old ‘trance media”
it’s about telling ourselves into stories

27. What is the best
first step ?

28. There are known
knowns. These
are things we
know that we
know.
But there are also
unknown
unknowns. There
are things we don't
know we don't know
There are known
unknowns. That is
to say, there are
things that we know
we don't know

29. "Institutions will try to preserve the problem to which they are the solution” Clay Shirky

30. The future is something which
everyone reaches at the rate of sixty minutes an
hour, whatever he does, whoever he is.
#CSLewis

31. God of connection
your presence is always on
God of relations
to you we belong
God of community
you have called us friends
God of participation
your possibility never ends
Send us out in the power of your Spirit
with His story as our story
on an adventure of the imagination
to join in where Jesus already is
Amen