Marketing in 21st century. A most important topic for presentation. Hope It will Help You.............

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2. Group Name
INFORMATION OF GROUP MEMBERS
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NAME OF MEMBER ID
MD. AMZAD HOSSAIN 15102225
MD. TARIKUL ISLAM 15102220
RIFAT AHMED 15102183
HENA YEASMIN 15102219
AZIZUR ROHMAN SHAWON 15102164

3. Presentation Topic
MARKETING IN 21ST CENTURY
Marketing , marketing, marketing…….
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5. PRESENTATION CORE ISSUES :
 Marketing
 Importance of Marketing
 Marketing Activities
 Core Marketing Concepts
 Marketing Process
 Marketing Management
 Marketed Elements
 Types of Market
 Marketing Mix
 Advertising Objectives
 Kinds of Advertising
 Marketing 4 Cs
 Necessary Task For Successful Marketing
Management
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6. MARKETING 6

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8. IMPORTANCE OF MARKETING 8

9. MARKETING ACTIVITIES
 Identifying market opportunities
 Managing products
 Choosing & moving the channels of distribution
 Advertising & promotion products & services
 Setting price & terms of supply
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MARKETING CONCEPTS

11. CORE MARKETING CONCEPTS
 Needs and demands.
 Target market, positioning, segmentation
 Brands
 Value and satisfaction.
 Marketing channels.
 Competition
 Marketing environment.
 Marketing planning.
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12. MARKETING PROCESS 12
Need Research Design
Test Package/Price
Promote BuildDistribution

13. MARKETING MANAGEMENT 13

14. MARKETED ELEMENTS 14

15. TYPES OF MARKET 15

16. MARKETING MIX 16

17. ADVERTISING OBJECTIVES
 Introduce new products
 Position brands
 Obtain outlets
 Ongoing contact
 Support sales force
 Get immediate action
 Maintain relationships
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18. KINDS OF ADVERTISING
• Pioneering
• Competitive
• Reminder
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19. MAJOR KINDS OF MEDIA FOR
ADVERTISING
 Television
 Newspaper
 Magazine
 Radio
 Outlook
 Internet
 Outdoor
 etc.
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20. MARKETING 4 Cs
1. Customers
2. Competitors
3. Cost
4. Capabilities
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21. NECESSARY TASK FOR SUCCESSFUL
MARKETING MANAGEMENT
• Developing marketing strategies
• Connect with customers
• Make a strong brand
• Shaping the market offerings
• Create long term growth
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22. DEVELOPING MARKETING
STRATEGY
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23. CONNECT WITH CUSTOMERS 23

24. MAKE A STRONG BRAND 24

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