Presentation

1. 1
“International Marketing Plan of Watermelon Juice”

2. WELCOME TO OUR
PRESENTATION
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3. Group Name : Italy3

4. 4
INFORMATION OF GROUP MEMBER
SL. NAME ID
40. MD. RIFAT AHMED 15102183
41. MD. TARIKUL ISLAM 15102220
42. MD. AMZAD HOSSAIN 15102225
43. MEHEDI HASAN TUSHAR 15102255

5. Company overview
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Company Name: Friends Beverage Ltd.
Country: Bangladesh
Business Type: Manufacturer
Geographic Markets: International
Year of Establishment: 2017

6. Product overview6
Product Name: Water Melon Juice
Brand Name : Energy Booster
Raw Material of Product: The main raw
material of this juice is fresh
Watermelon.
The other materials are:
 Water
 Sugar
 Citric Acid
 Vitamin A
 Vitamin C
 Sodium Benzoate
 Approved Preservatives
 Natural Identical watermelon Flavor

7. Introduction7
We have decided that we will produce Watermelon juice and export it in UAE. The United Arab Emirates is
an Arabian Peninsula nation settled mainly along the Persian (Arabian) Gulf. The country is a federation of
7 emirates. The Capital name is Abu Dhabi. The Currency is United Arab Emirates dirham. This product is
totally new & different from existing products There is a huge potential market for juice in UAE because
watermelon juice is a new product in the market. UAE IS a Middle East country normally during the day
time temperature is very hot there. People can face dehydration and feel less energetic. So, we have
decided to name this watermelon Juice to Energy Booster. Watermelon is great source of iron and vitamin
Watermelon juice is lycopene for heart, skin and good for cancer presentation. Watermelon is useful for
citrulline for better blood flow. Our product is qualitative & good for health. That’s why we think that this
juice will be demandable in market.

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There are 4 size of juice we are proposed for lancing.
 Junior Juice Pack (120ml)
 Normal Pack(250ml)
Contemptible Pack (500ml)
Family Pack(1ltr)
Categories of products

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Opportunity:
 This product is totally new &
different from existing
products.
 Our product is qualitative &
good for health. That’s why we
think that this juice will be
demandable in market.
 There is a huge potential
market for juice in UAE
because watermelon juice is a
new product in the market
Problem:
 lack of experience
 Shortage of capital
 mall scale production
 Consumers are unfamiliar with
the product

10. Production Process10
Raw
Materials
Selecting/
Cleaning
Processing/
Extracting
Storing
JuiceFilteringPasteurization
Fresh Juice
Packaging

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Phase 1
(Analysis & Screening – Matching Company &
Country Need)

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As we are new in international marketing according to Phase 1 first step we have
chosen UAE as our potential market because of the nature and positioning of this
country. Our critical first step will be in the international planning is to decide how
we grab the market of UAE & how they import Watermelon as raw form or as juice.
Our next step will be to establish screening criteria against how we will evaluate UAE
country market and how we will compete with other available juices in UAE. Once
evaluation criteria are set, a complete the analysis of the environment within the
country we are going to operate.

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 Effective management
 Skilled Worker
 No similar product
 Fresh raw materials
 Offer good quality product
 Limited budget
 Rising manufacturing cost
 Lower technical support
Strengths  Weakness
 To be the leading company in
the country
 Govt. subsidies on cultivation
 Increase Juice market very fast
 Competitive market
 Rising labor cost
 New product advancement by
different company
Opportunities Threats

15. 15
Marketing Plan
Market Segmentation
• We segmented our
market according to
the basis of age,
Income, profession.
Target Market
• After evaluating
market segment, we
choose two types of
people as our target
market. That is
young people and
children.
Market Positioning
• We positioned our
product as 1.
High quality
product,
2.Reasonable price,
• 3.Reliable

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Phase 2
(Adapting the marketing mix to target market)

17. Whether target markets are selected the market mix must be evaluated in light of the
data generated in phase 1. We have chosen UAE as our target market so we need to
adapt the marketing mix. If we take any incorrect decision at this point it can lead to
produce inappropriate for the intended market or costly mistake in pricing, advertising,
and promotion. We will collect our raw material as watermelon from Patuakhali and
Jhalkathi. During the month from April to June is the time of watermelon production in
Bangladesh. In that time, we will process our juice and make it ready to export at around
3-4 month. Our juice expiry date will be around six months.
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18. 18 Promotional Strategies
Cable media/ TV advertising
 FM radio
 Billboard
 Internet advertising
 Newspaper
 School/college/
 University campaign

19. 19 Distribution Strategy:
To market our products to the targeted
customers, we will follow the level 5 of
consumer marketing channel. Our channel will
be like follows:
Manufacturer
Whole seller
Retailers
Distributor
Consumer

20. ENTRY STRATEGY
There are so many strategies available but we would like to use Exporting strategy to get
an entry in UAE market. Because our product is a juice item through exporting can send
our product to UAE. Exporting either direct or indirect. With direct exporting, we will sell
our product to a customer in UAE. In this part, we promote our product by using internet
so that the customer of UAE can know about product. Another is indirect exporting
usually means that we will sell our product to a buyer who is distributor of UAE. When
we will export our product in UAE, we must follow the process of export in Dubai. We
think that by exporting our product can create a good position in UAE market.
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21. CONCLUSION
We have tried to make our international marketing plan in a appropriate way within
our limitation. We think that we are succeed. Here we included all things about a
proper international marketing plan. we have chosen a produce that can grab the
market attention in UAE. We are going to export watermelon juice named as Energy
Booster. There is a high demand of juice team in Middle East country like UAE. We
hope that watermelon juice named as Energy Booster can create a position in
market. If we can maintain good product quality and other international planning
process we can hope for a good feedback.
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