Introduction to Marketing steps only for Marketing proposal

1. Introduction in
Marketing.
Dr. Moustafa Kotb

2. What is the Marketing.
Let’s study this case.

3. Marketing

4. What is the Marketing.
set of processes
CC DV TM
Create, Communicate
Deliver Value
To the Target Market

5. Steps of Marketing
• Research
• Evaluate and create Value.
• Planning
• Implementation
• Controlling
• Evaluation
• Make Adjustment

6. A. Research.
Macroenvironment
PESTLE
Industry analysis
5 Powers
Competitor analysis
SWOT
Company Analysis
SWOT

7. Macroenvironment
PESTLE
1. Political
2. Economical
3. Social
4. Technological
5. Legal
6. Environmental

8. Industrial analysis. (Porter's Five Forces)
• Supplier power.
• Buyer power.
• Threat of New Entry
• Threat of Substitution.
• The intensity of competition of industry.

9. Competitors analysis.
• Classify your Competitors into 3 classes.
• SWOT analysis for every competitors.
What SWOT Analysis???

10. B. Evaluate and
create Value

11. C. Planning.
1. Marketing Mix
2. Segmentation
3. Targeting
4. Positioning
5. Goal
6. Objectives
7. Tactics

12. 1. Marketing Mix
• Girm mackarathy (4 Ps)
1. Product
2. Place
3. Promotion
4. pricing
• Robort lotorborn 1990 (4 Cs)
1. Customer
2. Cost
3. Communication
4. Convenience

13. 2. STP
• Market
1. Segmentation
2. Targeting
3. Positioning

14. Goal Vs Objectives
Goal
• Final Result
• Border than Objective
• Not Measured
• Long time frame
Objectives
• Specific result help to achieve
goal
• More specific
• Measurable
• Short time frame

15. Need, Wants, Demand.

16. Company Orientations
The Production Concept
The Product Concept
The Selling Concept
The Marketing Concept

17. What is the Competitive
advantage?
The END