Michaela Christine Wolf is the founder and director of a luxury marketing consultancy that specializes in helping luxury brands acquire and retain high-net-worth customers. She uses a methodology called "Jobs-to-be-done" to develop customer-centric strategies and has created a retail training program to help companies transform into customer-centric organizations. Michaela has nearly 20 years of experience in luxury marketing and consulting for brands. She also gives guest lectures on luxury marketing strategy and customer relationships.