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Michaela Christine Wolf
L u x u r y M a r ke t i n g
© copyright 2016 Michaela Christine Wolf Ltd
The Customer Transformation Process
for brands and stakeholders
Introduction to
Michaela Christine Wolf
© copyright 2016 Michaela Christine Wolf Ltd
Michaela Christine Wolf is the founder and director of Michaela Christine Wolf Ltd, a luxury marketing
consultancy, which specializes in working with luxury brands to acquire and retain high-net worth
customers whilst managing change internally.
The consultancy covers Marketing research, strategy, planning, implementation result evaluation and
training.
Michaela uses a leading qualitative research methodology called “Jobs-to-be-done” to identify
customer decision journeys and develops integrated customer-centric marketing strategies which deliver
direct return of investment.
She has also developed a unique CRM Retail Trainings Programme for retail staff, marketing/sales and
management teams to help companies to change to a customer-centric organisation.
Michaela is giving guest lectures at London College of Fashion, British School of Fashion and working
closely with Imperial College and their Master Graduates.
Michaela has extensive knowledge of the luxury and premium industry – across hospitality, jewellery,
fashion, beauty, interiors, luxury services - with nearly 20 years experience working on client-side and
consultancy initiatives. Previously Michaela has worked as Head of Marketing and Global Project
Management for Georg Jensen as well as consulting for Roksanda, Temperley London, William & Son,
Mappin & Webb, Georg Jensen, Rebus Signet Rings, Upper Street, Rituals Cosmetics, Only Fingers &
Toes, Copyright David Bailey, Nanny & Butler, Pet-Fi.net, Goat Fashion, MyShoppingSpy.com, Kurt
Salmon, The Rug Company, Dorotheum Juwelier, Wedgwood, Waterford, Royal Albert and Royal
Doulton.
Michaela Christine Wolf, Luxury Marketer
© copyright 2016 Michaela Christine Wolf Ltd
Apart from her luxury marketing role,
Michaela is also a Director of China
Edge, a collaboration of Chinese &
Luxury Retail experts to help luxury
brands to acquire and retain high-net-
worth Chinese.
Michaela works with an extensive
network of associates in the fields of
retail, digital, e-commerce, social
media, VIP events etc. and has also
developed a vast network of contacts
in the luxury, #fashtech & international
arena.
‘I believe that to excite customers and translate brand values and ideas companies should look to new
technology and digital experiences to set themselves apart in the market.’
© copyright 2016 Michaela Christine Wolf Ltd
Michaela Christine Wolf, Luxury Marketer
The Customer Relations Retail
Trainings Programme
Exclusively
by
Michaela Christine Wolf
© copyright 2016 Michaela Christine Wolf Ltd
No new brand, just brand new solutions
© copyright 2016 Michaela Christine Wolf Ltd
An innovative way to transform your business
Across the changing retail landscape the powerful idea of 'the brand’ is crumbling. Instead, the
desires of the consumer are now not only paramount, but rich, varied and very much their own.
This training workshop looks at how to address your customer's needs with innovation that’s right
for them. Empowering you and the people who work for you to understand them better will
ensure that the individuality of your customers stays at the centre of everything you do.
The Customer Relations Retail Training
Programme - Benefits
© copyright 2016 Michaela Christine Wolf Ltd
The 4 part CRM Retail Training Programme is executed exclusively by Michaela Christine Wolf herself
and based on nearly 20 years of CRM, sales, marketing and management expertise.
The 4 x two hour workshop sessions are completely tailored to your brand, product & team
requirements. The investment delivers direct return of investment for your brand, including the following
- Increase turnover
- Turn leads into customers
- Increase number of new customers
- Build long-lasting and profitable customer relationships
- Become a customer-centric business, which stands the test of time
- Build brand value and equity
1. Discover your target
customer
2. Develop your
strategy for customer
acquisition
3. Attention, please!
Customer arrives!
4. Grow your
business successfully
1. Discover your target
customer
© copyright 2016 Michaela Christine Wolf Ltd
2. Develop your
strategy for customer
acquisition
3. Attention, please!
Customer arrives!
Close deals successfully
Content
• Get to know your
customers
• Understand their
values and purchase
behaviour
• Learn how to present
your unique brand
values
• Get customers to
buy your
product/service
Content
• Explore avenues
how to find new
profitable customers
by understanding
their needs and
social environments
• Empower your team
to find new
customers
• Agree on a team
action plan and
responsibilities
Content
• Explore and find
relevant and
effective ways to
keep your
customers
• Empower your
team to build
strong and lasting
relationships with
your valuable
customers customers
The Customer Relations Retail Training
Programme
4. Grow your
business successfully
Content
• Manifest the
learnings from part
1-3
• Motivate your team
to successfully find
new customers and
keep them
• Define how team
and personal
success can be
measured and
results can be
evaluated.
Immediately increase
your turnover
Keep and grow your
loyal customers
.
Motivate your team for
effective execution
.
Lecturing & Teaching
By
Michaela Christine Wolf
© copyright 2016 Michaela Christine Wolf Ltd
The Passion for Sharing Experience
Lectures & Education
© copyright 2016 Michaela Christine Wolf Ltd
Michaela Christine Wolf has enjoyed giving guest lectures to Strategic Fashion Master Students from
London College of Fashion, British School of Fashion as well as working with Imperial College London and
their Marketing Master Graduates on their Final Strategy projects.
Topics include:
- Practical tools for successful digital/retail & wholesale marketing
- How to develop a successful and customer-centric luxury marketing strategy (online & offline),
using leading research methodologies.
- Create a customer-centric digital marketing strategy and a creative executional plans, and stand
out from competition
- Who is my customer? How to acquire new luxury customers?
- How to build long-lasting and profitable customer relationships?
- Become a customer-centric business, which stands the test of time
- How to build brand equity and value?
We also offer
customer-centric Marketing
Research-Strategy-Planning-Implementation
Kindly request further information
© copyright 2016 Michaela Christine Wolf Ltd
Michaela Christine Wolf
Luxury Marketer
Michaela Christine Wolf Ltd.
T: +44(0) 7818 683 117
E: mcw@michaelacwolf.com
www.michaelacwolf.com
Skype: michaela.c.wolf
Twitter: @wolfmichaela
linkedin.com/in/michaelachristinewolf
Contact
© copyright 2016 Michaela Christine Wolf Ltd

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Lecturing and Training Progamme by Michaela Christine Wolf

  • 1. Michaela Christine Wolf L u x u r y M a r ke t i n g © copyright 2016 Michaela Christine Wolf Ltd
  • 2. The Customer Transformation Process for brands and stakeholders Introduction to Michaela Christine Wolf © copyright 2016 Michaela Christine Wolf Ltd
  • 3. Michaela Christine Wolf is the founder and director of Michaela Christine Wolf Ltd, a luxury marketing consultancy, which specializes in working with luxury brands to acquire and retain high-net worth customers whilst managing change internally. The consultancy covers Marketing research, strategy, planning, implementation result evaluation and training. Michaela uses a leading qualitative research methodology called “Jobs-to-be-done” to identify customer decision journeys and develops integrated customer-centric marketing strategies which deliver direct return of investment. She has also developed a unique CRM Retail Trainings Programme for retail staff, marketing/sales and management teams to help companies to change to a customer-centric organisation. Michaela is giving guest lectures at London College of Fashion, British School of Fashion and working closely with Imperial College and their Master Graduates. Michaela has extensive knowledge of the luxury and premium industry – across hospitality, jewellery, fashion, beauty, interiors, luxury services - with nearly 20 years experience working on client-side and consultancy initiatives. Previously Michaela has worked as Head of Marketing and Global Project Management for Georg Jensen as well as consulting for Roksanda, Temperley London, William & Son, Mappin & Webb, Georg Jensen, Rebus Signet Rings, Upper Street, Rituals Cosmetics, Only Fingers & Toes, Copyright David Bailey, Nanny & Butler, Pet-Fi.net, Goat Fashion, MyShoppingSpy.com, Kurt Salmon, The Rug Company, Dorotheum Juwelier, Wedgwood, Waterford, Royal Albert and Royal Doulton. Michaela Christine Wolf, Luxury Marketer © copyright 2016 Michaela Christine Wolf Ltd
  • 4. Apart from her luxury marketing role, Michaela is also a Director of China Edge, a collaboration of Chinese & Luxury Retail experts to help luxury brands to acquire and retain high-net- worth Chinese. Michaela works with an extensive network of associates in the fields of retail, digital, e-commerce, social media, VIP events etc. and has also developed a vast network of contacts in the luxury, #fashtech & international arena. ‘I believe that to excite customers and translate brand values and ideas companies should look to new technology and digital experiences to set themselves apart in the market.’ © copyright 2016 Michaela Christine Wolf Ltd Michaela Christine Wolf, Luxury Marketer
  • 5. The Customer Relations Retail Trainings Programme Exclusively by Michaela Christine Wolf © copyright 2016 Michaela Christine Wolf Ltd
  • 6. No new brand, just brand new solutions © copyright 2016 Michaela Christine Wolf Ltd An innovative way to transform your business Across the changing retail landscape the powerful idea of 'the brand’ is crumbling. Instead, the desires of the consumer are now not only paramount, but rich, varied and very much their own. This training workshop looks at how to address your customer's needs with innovation that’s right for them. Empowering you and the people who work for you to understand them better will ensure that the individuality of your customers stays at the centre of everything you do.
  • 7. The Customer Relations Retail Training Programme - Benefits © copyright 2016 Michaela Christine Wolf Ltd The 4 part CRM Retail Training Programme is executed exclusively by Michaela Christine Wolf herself and based on nearly 20 years of CRM, sales, marketing and management expertise. The 4 x two hour workshop sessions are completely tailored to your brand, product & team requirements. The investment delivers direct return of investment for your brand, including the following - Increase turnover - Turn leads into customers - Increase number of new customers - Build long-lasting and profitable customer relationships - Become a customer-centric business, which stands the test of time - Build brand value and equity 1. Discover your target customer 2. Develop your strategy for customer acquisition 3. Attention, please! Customer arrives! 4. Grow your business successfully
  • 8. 1. Discover your target customer © copyright 2016 Michaela Christine Wolf Ltd 2. Develop your strategy for customer acquisition 3. Attention, please! Customer arrives! Close deals successfully Content • Get to know your customers • Understand their values and purchase behaviour • Learn how to present your unique brand values • Get customers to buy your product/service Content • Explore avenues how to find new profitable customers by understanding their needs and social environments • Empower your team to find new customers • Agree on a team action plan and responsibilities Content • Explore and find relevant and effective ways to keep your customers • Empower your team to build strong and lasting relationships with your valuable customers customers The Customer Relations Retail Training Programme 4. Grow your business successfully Content • Manifest the learnings from part 1-3 • Motivate your team to successfully find new customers and keep them • Define how team and personal success can be measured and results can be evaluated. Immediately increase your turnover Keep and grow your loyal customers . Motivate your team for effective execution .
  • 9. Lecturing & Teaching By Michaela Christine Wolf © copyright 2016 Michaela Christine Wolf Ltd
  • 10. The Passion for Sharing Experience Lectures & Education © copyright 2016 Michaela Christine Wolf Ltd Michaela Christine Wolf has enjoyed giving guest lectures to Strategic Fashion Master Students from London College of Fashion, British School of Fashion as well as working with Imperial College London and their Marketing Master Graduates on their Final Strategy projects. Topics include: - Practical tools for successful digital/retail & wholesale marketing - How to develop a successful and customer-centric luxury marketing strategy (online & offline), using leading research methodologies. - Create a customer-centric digital marketing strategy and a creative executional plans, and stand out from competition - Who is my customer? How to acquire new luxury customers? - How to build long-lasting and profitable customer relationships? - Become a customer-centric business, which stands the test of time - How to build brand equity and value?
  • 11. We also offer customer-centric Marketing Research-Strategy-Planning-Implementation Kindly request further information © copyright 2016 Michaela Christine Wolf Ltd
  • 12. Michaela Christine Wolf Luxury Marketer Michaela Christine Wolf Ltd. T: +44(0) 7818 683 117 E: mcw@michaelacwolf.com www.michaelacwolf.com Skype: michaela.c.wolf Twitter: @wolfmichaela linkedin.com/in/michaelachristinewolf Contact © copyright 2016 Michaela Christine Wolf Ltd