3. Group Name
INFORMATION OF GROUP MEMBERS
3
NAME ID
MD. AMZAD HOSSAIN 15102225
JESMIN AKTER 15102190
JAHURA AKTER MITU 15102191
FAHIMA AKTER 15102192
FAKID ISRAK SHAD 15102202
4. Executive Summary
4
Our company name is “Mr. LunchBox”. It is one of the largest catering
services of Dhaka city. We deliver healthy and delicious food items to the
corporate office. Currently we are serving only in Uttara region (Sector #
6,7,8), very soon we will start serving another region of Dhaka city. Customer
is our first priority so we deliver 7 days a week. In near future we have plan to
expand the delivery chain. Our goal is simple “Ensuring fresh & Quality Food
products to the Customer.”
5. 5
Business Overview
Description of our Company
Name: “Mr. LunchBox”
Product: Catering service (Lunch)
Slogan: Faster than your thought, Healthier than your home.
Location: House # 20, Road # 14, Sector # 6, Uttara Model Town,
Dhaka.
Logo of the Company:
6. 6
Mission
To deliver food with reasonable price in such way that the customers will
feel that the food they are having is homemade and also hygiene.
Vision
To be one of the leading and best corporate catering service in
Bangladesh.
7. Products
We deliver two types of Lunch Boxes. One is Executive Lunch Box which we deliver 6
days in a week & Another one is Especial Lunch Box which we deliver only Friday.
7
9. Special Features
9
Customers can order by using website or apps
We will ensure timely delivery
Monthly payment system
Low price rather than the competitors
Packaging system
No delivery Charge
10. Legal Status of Mr. LunchBox
10
Trade License
It is a partnership business organization the consisting of five partners,
who are investing for capital and responsible for the profits and losses of
business equally.
It is a separate legal entity because our business is registered under The
partnership Act 1932.
We will follow Food & Safety Act, 2013.
11. Industry Analysis
11
Porters Five Forcers Model
Threat of new entrants High
Threat of substitute Moderate
Rivalry among existing firms High
Bargaining power of buyer High
Bargaining power of supplier Low
12. Market Analysis
12
Target Market & Market Segmentation
The Target market of our Mr. LunchBox is given below:
Uttara residential areas (Sector # 6,7,8)
Corporate persons
14. Marketing Plan
14
Target Market Segment Strategy
Strategy Pyramid
Marketing Strategy
We use three types of marketing strategies:
Social Media Marketing
Digital Marketing
E-mail marketing
17. Management Team
17
General Manager: Amzad
Finance Department: Mitu
Operation Department: Fahima & Jesmin
Marketing Department: Shad
18. Financial Projections
18
Pro Forma Income Statement and Balance Sheet:
Particulars Amount(TK)
Variable Costs
Cost of Goods Sold 10,20,300
Inventory 45,000
Raw Materials 5,00,000
Direct Labour 1,45,000
Total 17,10,300
20. 20
The selling price of per packet is 80 TK
Yearly we sell about 30,000 packets
So, the variable cost per packet is = Total Variable/Total Sell
= 17, 10,300/30,000
= 57 TK (per unit variable cost)
21. 21
Fixed Cost Per Unit= Total Fixed Cost/Total sell
= 4, 05, 000/30,000
= 13.50 TK
Per Unit Profit = Selling Price per packet - (fixed cost per unit - variable
cost per unit)
= 80 – (57+13.50)
= 9.50 TK
Yearly Profit = Per Unit profit*Total Yearly Sell
= 9.50*30,000
= 2,85,0000 TK
22. Conclusion
22
Above all we can say that Mr. Lunchbox will be one of the leading and best corporate
catering service in Bangladesh. We supply lunchbox with best quality at reasonable price
to the corporate office on time. There are only few competitors in our operation area.
So, if we will provide better service rather than our competitors, than our customer will
increase. In this way, we will success