Case Solution: Motivation within a creative Environment of Siemens

1. PRESENTATION TOPIC
Motivation within a creative environment of
SIEMENS
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2. WELCOME TO OUR
PRESENTATION
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3. GROUP NUMBER : 08
INFORMATION OF GROUP MEMBER
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SL. NAME ID
36. MD. AMZAD HOSSAIN 15102225
37. MEHEDI HASAN TUSHAR 15102255
38. NAZMUL HOSSAIN 15102294
39. KAWSER HAMID 15102324
40. JAHIDUL HASAN 15102331

4. EXECUTIVE SUMMARY
We evaluate case study of SIEMENS that how “Hierarchy of needs”
influence in long term motivation of their employees and compared the
theory of needs by Abraham Masalow’s and Aldefers . Basically, this case
study discuss three different theories of motivation and uses how
employees are motivated within an engineering environment at Siemens.
One of the world’s largest producers of energy-efficient, resource-saving
technologies. Effectively motivating employees has long been one of
management's most important and challenging duties. Motivation can be
highly individualized, managers use a wide range of techniques to keep
their employees motivated and happy. In this case study Siemens
Company motivates the people and encourages them to put more effort
in the workstation. This link with physiological need of Maslow's Hierarchy
of Needs. According to Alderfer it link with existence need.
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5. INTRODUCTION
Siemens is a leading technology business and one of the largest
electrical and electronics engineering companies in the world. In the
UK, it employs over 20,000 people and is in the top three electrical and
electronics companies in the world. It has been a pioneer in innovation
since 1843 when Siemens installed the first street light in Godalming,
Surrey.The company designs and manufactures products and services
for both industrial customers and consumers. It operates in three main
sectors. In industry, Siemens develops systems for transport.Siemens
also provides lighting and electrical systems for major construction
projects. In energy, Siemens’ work is wide-ranging.In healthcare, it
specializes in equipment to help medical diagnosis, such as MRI
scanners and imaging technology. It also provides equipment for
testing blood in laboratories.
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6. Q-1: Evaluate using case evidence the usefulness of the ‘Hierarchy of
needs’ in terms of the long term motivation off Siemens employees.
One of the most popular needs theories is Abraham Maslow's hierarchy of needs theory.
Maslow proposed that motivation is the result of a person's attempt at fulfilling five basic
needs: physiological, safety, social, esteem and self-actualization. According to Maslow,
these needs can create internal pressures that can influence a person's behavior. This
theory proposes that humans have five needs or motivations, which are frequently
represented using a hierarchical pyramid structure :
 Physiological needs
 Safety needs
 Love and Belonging
 Esteem
 Self-actualization
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7. Q-2: Compare Abraham Maslow’s theory of needs with Aldefers
alternative theory of needs.
Maslow's Hierarchy of Needs:
When Maslow's hierarchy of needs is applied to work situations, it implies that managers have
the responsibility, firstly, to make sure the deficiency needs are met. This means, in broad
terms, a safe environment and proper wages. Secondly, it implies creating a proper climate in
which employees can develop their fullest potential.
ERG Theory of Motivation:
The ERG Theory of Motivation reclassified the five classes of requirements of Maslow's
Hierarchy of Needs hypothesis as three motivations: existence, relatedness and growth. Not at
all like the Maslow hypothesis, does the ERG hypothesis not accept that people endeavor to
fulfill each of these necessities in privacy. Rather, the ERG hypothesis incorporates a
dissatisfaction decline component, which proposes that if the accomplishment of a more
elevated amount need is baffled, the individual may refocus his endeavors on the fulfillment of
a lower-level need to an upgraded degree.
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8. ALDERFER’S ERG THEORY
Three Basic needs:
1. Existence.
2. Relatedness.
3. Growth
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9. Maslow’s hierarchy of needs and Alderfer’s ERG theories
have several similarities and differences.
SOME OF THE SIMILARITIES INCLUDE:
 Both the theories were formulated to explain human motivation in influencing behavior
 Both theories have needs arranged in certain hierarchy, lower needs at the bottom and
higher needs at the top
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10. SOME OF THE DIFFERENCES INCLUDE:
 In Maslow’s theory, needs have been classified and arranged into five levels whereas
in ERG needs have been classified and arranged into three levels
 In Maslow’s theory, needs are satisfied one at a time in a progression manner from
lower to higher needs whereas in ERG several needs can be satisfied at one time
despite of their level
 Whereas the ERG theory asserts that the order of the needs is different for different
people, according to Maslow, the order of the needs is universal
 In the ERG model, frustration-regression is allowed whereby one can regress to lower
level needs that may be easier to achieve if they are unsuccessful in attaining higher
level goals. There is no such provision in Maslow’s theory since the needs are only
achieved in a bottom to up trend
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11. CONCLUSION
Motivation stimulates people and encourages them willingly to put more
effort into doing something. Well-motivated employees will feel fulfilled
and happy in the workplace. Additionally, they are likely to be more
productive and produce work of a higher quality. . Maslow proposed that
motivation is the result of a person's attempt at fulfilling five basic needs:
physiological, safety, social, esteem and self-actualization.The ERG
theory states that people may attempt to address multiple needs
simultaneously.Motivators at Siemens are the factors that stimulate
engineers to work in the best way possible. Siemens provides the sort of
environment where workers can learn new things and are given the
opportunity to progress within the business. This culture demonstrates
that Siemens values its employees and helps to recruit the next
generation of engineers
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12. REFERENCES & BIBLIOGRAPHY
 Solomon R. Michael, 1988, “Consumer Behavior”, 10th Edition, Pearson Education.
 Business Case Studies.2015.Motivation within a creative environment- A case Study of
Siemens. (Online) Available at: http://businesscasestudies.co.uk/siemense/motivation-with-
a-creative-environment/introduction.html (Accessed 8 July 2015).
 Aldefer C., 1969, “An Empirical Test of a New Theory of Human Need”, recent edition,
www.google.com.
 Maslow A., 1954,” Hierarchy needs theory”, recent edition, www.google.com.
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