in the above ppt, u will find a brief description about the marketing structure and process plus you'll find a case study on NIVEA

1. MARKETING

2. MEANING :
Marketing is the process of developing , promoting and
distributing products to satisfy consumer needs and
want.
SIMPLE DEFINITION :
marketing is the management process
responsible for identifying , anticipating and satissfying
consumer requiement profitably
GOALS:
1. Attract new customers by promising superior value.
2. Keep and grow current customers by delivering
satisfaction

3. THE
MARKETING
MIX :

4. MARKETING IS DEFINED AS:
OLD VIEW OF MARKETING:
MAKING A SALE – ‘TELLING
AND SELLING’
NEW VIEW OF MARKETING
SATISFYING CONSUMER
NEEDS
• Marketing is the activity , set of instuction and processes for
creating , communication , delivering , and exchanging offerings
that have value foe customers, clients , partners, and society at a
large

5. The set of controllable ,tactical marketing tools tahat the firm blends
to produce the response it wants in the target market.
• PRODUCT : variety, feature, brand name, quality, design,
packaging and service
• PRICE : last price, discounts, allowance, payment period, and credit
terms
• PLACE : distribution channel, coverage, logistics,
locations,transportation and inventory
• PROMOTIONS : advertising , sales promotion, public relation, and
personal selling

6. THE MARKETING PROCESS :
A simple model of the marketing process :
• Understanding the market place and customer
needs and wants
• Capture value from customers to creat profits and
customer quality
• Construct and integrated marketing programs that
deliver superior value.
• Build profitable relationships and create customer
delight
• Design a customer driven marketing strategy

7. CASE
STUDY

8. MARKETING STRATEGY :
• target segment of NIVEA WERE preliminary
women from upper class of society
• Mass marketing
• Taking help of advertising for brand
recoganisation
• Expanding brand globaly