3. INFORMATION OF GROUP MEMBER :
NAME OF MEMBER ID
MD. AMZAD HOSSAIN 15102225
RIFAT AHMED 15102183
ANIKA TASNIM 13202143
MAKSUDA KHANOM MOU 15102277
SAMIA ZAMAN 15102208
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4. FLOWOF CONTENTS :-
INTRODUCTION
ORGANIZATIONAL OVERVIEW OF PRAN-RFL GROUP
STRUCTURE AND DESIGN OF PRAN-RFL GROUP
CORPORATE SOCIAL RESPONSIBILITY
LIMITATIONS
RECOMMENDATION
CONCLUSION
REFERENCES
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5. INTRODUCTON
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Company Name PRAN foods ltd.
Started its operation 1981
Business Type Manufacturer, Trading Company, Buying
Office, Distributor/Wholesaler
PRAN’s MISSION “Poverty and hunger are curses”
PRAN’S AIM Is to generate employment and earn
dignity and self respect for competitors
through profitable enterprises.
Vision Improving livelihood
Product/Service Juice, Drinks, Confectionary, Dairy, Ethnic
Snacks & Different Types of Plastic iteams.
Number of Employees 40,000
Export Inception 1991
First Export Country France
Total Export Countries 82
Total Customer Reach 300 million (approx)
6. ORGANIZATIONAL OVERVIEW
PRAN-RFL is a conglomerate company. It is the largest agro food
processor and food exporter of Bangladesh. Our economy is
based on agriculture and PRANs target is to develop our
agriculture sector. They are trying to create more demand for
agro product, produced by our farmers. Proper training &
financial support for our poor farmers could produce more agro
products.
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7. SUBSIDIARIES OF PRAN-RFL GROUP
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PRAN food LDT.
RFL Plastic
BANGA PLASTIC INTERNATIONAL LTD.
RFL Group
Agricultural Marketing Company Limited.
Chorka Textile Ltd.
Property Lift
8. LIST OF INDUSTRIES AND CORPORATE OFFICE
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INDUSTRES –
Ekdala, Natore.
Ghorashal, Narshingdi, Polash.
Kaligong, Gazipur.
Adamjee EPZ.
Rupgonj, Narayangonj.
kellabond , Rongpur
Corporate Office
9. PRODUCT ITEMS OF PRAN-RFL GROUP
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Juice Drink
Confectionary Culinary
11. ORGANIZATIONAL STRUCTURE AND DESIGN
An organizational structure defines how activities such
as task allocation, coordination and supervision are
directed toward the achievement of organizational aims.
It can also be considered as the viewing glass or
perspective through which individuals see their
organization and its environment.
The structure affects organizational action in two big
ways.
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13. ALLIANCES OF PRAN- RFL GROUP WITH
ORGANIZATIONAL STRUCTURE & DESIGN
Organizing Production system
Democratic leadership Transactional leadership
HR Practice at Pran-RFL Group
Marketing strategy of Pran Group
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15. LIMITATIONS
Less salary of employee.
Not interested to provide internship.
Violation of law.
Inefficiency & insufficient in management,
training & development program .
Uncertified license & document.
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16. Nepotism in promotion strategy & advantages to
the referred candidates.
Limitation use of internet.
Lack of good control & short life circle of product.
Positioning as a local manufacturing company &
huge amount of transport cost.
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LIMITATIONS
17. RECOMMENDATION
In the first the firm should ensure quality of PRAN-RFL product
according to the consumer’s need and expectations.
New segments will be added with the existing market.
The same price should be fixed all through the country.
Deters, agents, wholesalers should be given high commission.
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18. RECOMMENDATION
The PRAN Company has to create creative advertisements that
will create more attention to target customer.
Research and development is very essential for every business
world.
The participants in the business have very little knowledge about
marketing field.
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19. CONCLUSION
PRAN- RFL group of industries are now one of the most
successful industry in our country. They are trying to
increase their business line and their own brand. From
this report we will able to know about the recruitment
section of PRAN-RFL group of industries. After doing this
report we would like to conclude by saying that it had
been a great experience for us.
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20. REFERENCES
Internet sources :
PRAN Foods [online] Available from:
http://www.pranfoods.net [Accessed date: 18 March,
2016]
PRAN-RFL-GROUP [online] Available
from: https://en.wikipedia.org/wiki/PRAN-RFL_Group
[Accessed date: 18 March, 2016]
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