This document summarizes business communication at Grameenphone, a telecommunications company in Bangladesh. It discusses key topics like the importance of business communication, an overview of Grameenphone, its communication sectors with customers, organizations, and dealers. It also outlines Grameenphone's methods of communication, communication flows within the company, internal and external communication systems, and concludes that effective business communication is important for achieving organizational goals.

1. Presentation Topic1
BUSINESS COMMUNICATION in gp

2. 2

3. Group Name
INFORMATION OF GROUP MEMBERS
3
NAME OF MEMBER ID
MD. AMZAD HOSSAIN 15102225
MD. TARIKUL ISLAM 15102220
RIFAT AHMED 15102183
JAHURA AKTER MITU 15102191
AZIZUR ROHMAN SHAWON 15102164

4. PRESENTATIONCORE ISSUES :
 Business Communication
 Company Overview
 Business Communication in GP
 Communication Sectors :-
 Communication with the customer
 Communication with the
organization
 Communication with the dealers or
agents
 Methods in Commination
 Communication Flow in GP
 Communication System in GP
a) External System
b) Internal System
 Conclusion
4

5. BUSINESS COMMUNICATION5

6. IMPORTENCE OF BUSINESSCOMMUNICATION
Exchanging information
Preparing plans and policies
Achieving goals
Increasing employee's efficiency
Solving problems
Making decisions
Publicity of goods and services
Enhancing employee satisfaction
6

7. Company Overview
 Grameenphone is the largest cellular operator in the country.
 It is a joint venture enterprise between Telenor and Grameen Telecom Corporation.
 Grameenphone started operations on March 26, 1997.
 Grameenphone was the first company to introduce GSM technology in Bangladesh.
7

8. Business Communication in GP
 The Communication process of Grameen Phone helps the
organization to enlarge its business. So there is no doubt that
“Business communication skill is important for a business to
achieve its organizational goal”.
8

9. Communication Sectors
1. Communication with the customer
2. Communication with the organization
3. Communication with the dealers or agents
9

10. Communication with the customer10
Simple way to
communicate
with the
customer .
HOT LINE
system :121

11. Communication withthe organization11

12. Communicationwiththe dealers or agents
Basically these are the communication process GP used
in operate their organization.
Mobile Phone
Online
Face to face communication.
12

13. Methods in Commination
Direct Method:
121 HOTLINE SERVICE
Customer Management Center
Email And Message Service
13

14. Methods in Commination
Indirect Method:
 Advertisement on television
 Advertisement on bill board
 Advertisement on newspaper.
 Advertisement on internet
14

15. Communication Flow in GP
Downward Communication:
Downward Communication is that from superior to subscriber-from boss to
employee, and from policy maker to operating personnel. Five elements of
downward communication are following:
 Job instruction
 Rationale
 Information
 Feedback about job performance
 Ideology
15

16. Communication Flow in GP
Upward communication:
When management requests information from lower organizational levels, the
resulting information becomes feedback to the request. This is called upward
communication. This communication keeps management informed about the
feelings of subordinates, helps management identity both difficult and
potentially promotable employees, and paves the way for even more effective
downward communication.
16

17. Communication System in GP
Internal System:
The internal system develops as people interact within the formal, external system and
certain behavior patterns emerge, patterns which accommodate social and psychological
needs. In internal system, both formal and informal elements of communication are used
which are following:
 Grapevine
 Face to face communication
 PABX
 Mobile
 Letter etc.
17

18. Communication Systemin GP
External System:
This system is typified by the formal organization chart. This system is used to control
individual and group behavior and to achieve organizational goals. Some elements of
external system are following:
Business letter
Report writing
Business proposal
18

19. Conclusion
By conducting survey I am able to reach this point that the communication skill of
Grameen Phone is really overwhelming. Not only that its effectiveness in
communication helps it in a large way to achieve its organizational goal. The
Communication process of Grameen Phone helps the organization to enlarge its
business. So there is no doubt that “Business communication skill is important
for a business to achieve its organizational goal”.
19

20. 20

21. 21