1. Double Page Spread Analysis - Q Magazine
Masthead – the masthead of this double page spread stretches across both pages and fills up Main Image - The only image used is of Adele, who is the feature of the
a large proportion of the page. It reads ‘girl uninterrupted’, which is short and simple and article. The image stretches across a large proportion of the pages and is one
puts a twist on the famous saying, therefore making it memorable. The word ‘girl’ is in lower of the main focuses. She is wearing a black top and is holding a cigarette,
case letters and appears to be scripted, whereas the word ‘uninterrupted’ is in upper case which creates a very sophisticated, formal tone, therefore appealing to an
and a sans serif font has been used. This creates an effective contrast. older demographic.
House Style – The house style of Text content/typeface – the font
this article is very simple, unlike used for the article is simple and
other articles I’ve looked at from sophisticated, which matches the
magazines such as NME and type of music Adele releases and
Kerrang. The colours used are would appeal to the older
consistent to those used on other audiences that listen to her music.
pages of the magazine, which Generally the article focuses on
makes it easily recognisable to the Adele’s huge achievements over
reader. Another feature of this the past year and some
double page spread is the two information is given about her
white lines which run parallel to next album, in order to please her
each other on the top and bottom fans as they will want to know
of the page. This small detail gives what it next from her.
the article a formal, structured
look.
Target Audience – the primary Design Principles – The Gutenberg
target audience of this is most Design principle has been put into
likely older 16’s of any age, mainly effect with this page, as the
females, as these are the type of Colour – The colour scheme of this double page spread Design Balance – This double page primary optical area includes the
people that listen to Adele’s music is red, white and black, something that is kept spread has informal balance as all image of Adele and her cigarette,
and will have an interest in consistent through ‘Q’ magazine. This gives the article the text is focused on the right therefore this would be the first
reading this article. This is shown a sophisticated, formal look and would probably hand side of the page. This allows thing seen by the reader.
through the colour scheme used attract the type of people that listen to Adele’s music. the main focus of the page to be
and sophisticated, formal image These three colours are effective as they contrast well on the image.
used. with each other and with the grey, shadowy
background used, meaning all text stand out clearly.

2. Double Page Spread Analysis - NME Magazine
Masthead – The masthead of this page is ‘The Gospel According to Nicki Minaj’, it is a Main Image - Similar to the ‘Q’ double page spread only one image is used. A bold,
very large masthead and covers a large proportion of the page. Similar to the fun image has been included, which clearly represents the ‘pop’ genre of music being
masthead from ‘Q’ this has two contrasting fonts, in order to make it stand out to the featured. The artist is wearing vibrant pink lipstick which compliments the pink
reader. The artists name is in a simple, bold font, which is a pink, whereas the lettering background colour. The artist is wearing bold, unique costume jewellery highlights the
above it has a script font which looks to be handwritten. exciting, fun tone of the page. The image also has direct mode of address, which
would entice the reader and creates a unique photo.
House Style – The overall look of this Text content/typeface – the
double page spread is vibrant and layout of the text is different
exciting; this is created by the bold compared to the ‘Q’ magazine
image used and bright colour article, as it is split up into
schemes. This spread is taken from different sections, each
NME magazine which is not usually discussing a different topic. This
known for featuring such mainstream, is most likely to appeal to a
pop artists, therefore the style of this younger age range, as they will
article is slightly different from others not want to read large amounts
I have seen from NME magazine. of text. Certain quotes have
Another feature of this spread is that been pulled out of the article,
the first letter of the article is much and put in a bigger font and also
bigger and bold than the rest, in order highlighted in a dark pink; this is
to make it clear where it starts, this is to attract readers as they are
something I have found is common usually the most ‘exclusive’ part
with magazine articles. of the interview.
Design Principles
Target Audience – the main audience The Gutenberg design principle
Colour – The main colours used on this page are pink, Design Balance– the design has been applied to this double
of this double page spread is very
black and white. The pink gives the page an extremely balance of this double page spread page spread as the masthead is
different from the audience of the ‘Q’
girly and feminine look which would attract young is informal, in order to give it an in the top left hand corner,
magazine. This article is aimed at a
girls, who are interested in her music and fits with the exciting, fun look. Even though the meaning it is in the primary
much younger demographic and
‘pop’ genre of music. The black and pink contrast well text is structured effectively, there optical area. This means it is the
mainly girls, as these are the type of
with each other and allow the text to stand out easily. is no balance in it and the image is first thin the reader sees, and
people that would listen to Nicki
positioned to the right hand side. they can instantly know who the
Minaj.
article is about.