2. What is Affiliate Marketing
• Type of performance-based marketing that
rewards affiliates for generating leads or sales.
• The most common forms of affiliate marketing are
through search engine, social media, and email
advertising.
• The main form of marketing employed online.
3. Online Marketing
• Affiliate marketing gives companies the ability to target
customers better than ever before.
• In the early days of the Internet, people were bombarded
with popups and spam that did not relate to the user or the
content being browsed.
• Affiliate marketing has allowed networks like Facebook and
Google to use user demographic information, interests, etc.
to better personalize advertising.
4. Search Engines
• (Google, Bing, Yahoo) are the primary utilizers of
affiliate marketing.
• They have very high traffic volume and the power
to influence which websites users visit based on
search ranking.
5. Search Engine Optimization (SEO)
• Depending on how competitive the keyword(s), Adwords
advertisements can range from $.55 to over $55 per click.
(AdWords advertisements equates for 97% of Google’s
annual revenue, $33 billion in 2010).
• Organic SEO, however, is when companies do not pay search
engines but instead write keyword articles and generate
backlinks to their website.
• Paid SEO, like Google AdWords, are advertisements
displayed and highlighted at the top and side bars of search
results. AdWords uses a cost per click (CPC) referral revenue
model.
6. Making Money From Blogging
• Blogs with high traffic volume often place links within their
text and advertisements on their pages that relate to the
content of the blog.
• Google AdSense allows bloggers to sell advertising space to
people using AdWords because they recognize the
correlation between the two.
• AdSense allows the blogger to really push the product they
are writing about and make a commission when the user
clicks on the link or advertisement.
7. Affiliate Network
•Affiliate marketing programs are great for young business
professionals who want to test the waters of entrepreneurship
as there is typically little to no risk.
•Team members: Amit Jaiswal &Saurabh Upadhyay
