Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their career in this field. With Ekaasha Technologies, you can transform your ideas into reality and grow your business online. Contact Ekaasha Technologies today and get a free quote for your project.

1. Welcome To
EKAASHA TECHNOLOGIES PVT. LTD.
Digital Marketing

2. What is Digital Marketing
• Digital marketing is the use of digital channels to market
products. Also known as online marketing, digital marketing
promotes brands and connects them to potential customers
via the internet. It takes many forms, including:
• Search engines
• Websites
• Social media
• Email
• Mobile apps
• Text messaging
• Web-based advertising

3. The benefits of digital marketing
• Regardless of whether you’re a B2B or B2C company, digital marketing
helps businesses better understand their customers and deliver tailored
experiences across every channel.
• Digital marketing can help you get to know your audience, understand
their pain points, and provide metrics that will give your marketing team
credibility. Digital marketing has several benefits.
• Digital marketing is a vast umbrella term that covers multiple areas, from
SEO to blog writing and distribution channels to budgets. This post will
cover everything you need to know about digital marketing, including its
benefits, the various types, and how to embrace it in your own business.

4. Types Of Digital Marketing
• SEO (Search Engine Optimization)
• SMO(Social Media Optimization)
• SMM(Social Media Marketing)
• SEM (Search Engine Marketing)
• PPC
• GOOGLE ADS
• Affiliate Marketing , Influlancer Marketing
• Content Writing

5. Types Of Digital Marketing

6. What is SEO
• SEO (search engine optimization) is a set of processes aimed at improving
a website’s visibility in search engines, like Google, with the goal of getting
more organic traffic. SEO is about fulfilling users’ search needs by creating
relevant, high-quality content and providing the best possible user
experience.
•

7. What are the Types Of SEO
There Are Three Types Of SEO
• On-page SEO: Anything you do with website content to
improve rankings, such as using relevant keywords
• Off-page SEO: Anything you do outside of your website to
improve rankings, such as building backlinks
• Technical SEO: Anything you do on the technical side of
things, such as improving page speed

8. ON -Page SEO
• On-page SEO deals with the content on your website. In order to rank on
search engines and acquire traffic, your website needs to have content
that can be easily found and understood. On top of that, Google stresses
that it prefers content that is helpful.

9. Off-Page SEO
• Off-page SEO is exactly what it sounds like. It’s all the factors happening
off your website and on other parts of the Internet that could influence
your site’s rankings.
• One major aspect of off-page SEO is having high-quality backlink .

10. Technical SEO
• Technical SEO focuses on backend factors on your site that impact
crawlability, user experience (UX), and site speed. Good technical SEO lets
search engines and people easily understand and navigate your site.
• Slow-loading pages, broken images, or difficult navigation, on the other
hand, hurt the user experience and are considered “bad technical SEO.”

11. What is Local SEO
• Local SEO is the practice of optimizing your website for a specific local area. If you have a
local business, like a shop, restaurant, or agency, you want your web pages to rank for certain
search queries performed by a local audience. Optimizing the website of your local
business is about making sure people can find you online and offline. Even now, when you
might not be getting visitors in your building, you’re still targeting an audience that is located
in the same geographical area as you are. So you’d better optimize your online presence for
that area. You can do that in part on your own website, but there’s a lot more you can do!

12. ORGANIC SEO VS INORGANIC SEO
• Organic SEO is the process of improving a website’s visibility in search engine results
pages (SERPs) by creating quality content and optimizing it for search engines. Organic
SEO follows a natural process that is free, unlike Inorganic SEO, which involves
purchasing links.
• Organic SEO is a long-term strategy to rank higher on Google and other search engines.
It takes time to see any improvements in organic rankings, but once implemented
correctly, organic SEO can be an effective way to get traffic from Google searches.
• Inorganic SEO (PPC) is a type of paid advertising that occurs in the sponsored links of
search engine results pages (SERPs). This model is also known as “Pay-Per-Click” or “Pay
for Click.”
• This is an excellent choice for businesses looking to reach new customers, but don’t
have time or money to dedicate to organic SEO. Inorganic SEO allows you to control
your budget and target specific keywords. You can also turn off ads if they aren’t
working. If you’re worried about costs, keep in mind that many PPC ad platforms allow
you to set daily budgets, so if you don’t reach your goal on any given day, the rest will
carry over into the next day!
•

13. ORGANIC SEO GRAPH

14. INORGANIC SEO GRAPH

15. SEM (Social Engine Marketing )
• Not to be confused with SEO, SEM revolves around paid ads that display in
the SERPs. Paid search typically refers to the sponsored result on the top
or side of a SERP. These ads appear when users enter a certain search
term. As the advertiser, you pay every time someone clicks on your ad.
The two most popular SEM platforms are Google Ads and Bing Ads.
• SEM works because 68% of online experiences start with organic and paid
searches. By promoting your brand at the source of most online
experiences, you can attract more interested leads to your site.
•

16. SMM(Social Media Marketing )
• Social media marketing involves promoting your business organically
through various social networks. But this isn’t just a promotional channel
— social media is effective for digital marketing because it gives
businesses the power to chat with their most engaged followers one-on-
one.
• Social media is everywhere, so your business must be active on different
platforms. Facebook, Twitter, Instagram, YouTube, and TikTok are the most
popular social platforms right now. But depending on your industry and
target audience, LinkedIn can also be a lucrative platform. However, the
key to effective social media marketing goes far beyond simply having a
few social media accounts.

17. PPC-Pay Per Click (Inorganic SEO)
• Pay-per-click advertising is a type of digital marketing where
you pay every time someone clicks on your ad. With PPC, you
only pay when someone interacts with your ads. PPC is similar
to search engine marketing, but businesses can do PPC on
both search engines and social media platforms.
• Google Ads is the most popular PPC platform for search
engines, but Bing Ads is the second most popular. Facebook
Ads, YouTube Ads, and even Amazon Ads are also valuable
platforms for PPC.

18. Affiliate Marketing
• Affiliate marketing is a strategy that recruits affiliates to promote a
business’s product or service to their followers. When a customer makes a
purchase through that affiliate, the affiliate earns either a percentage
commission or a flat-rate finder’s fee. Affiliate marketing overlaps with
influencer marketing, but the main difference is that you only pay affiliates
an agreed-upon amount if someone makes a purchase based on their
referral.
• With affiliate marketing, you’re promoting your business through
someone with an established platform and connections to your target
audience. The affiliate’s audience already trusts them, and if the affiliate
recommends your brand, their audience is more likely to trust your
business by association.

19. Email Marketing
• Email marketing is a form of direct marketing where you reach out to your
customers through strategic email messages. After more than two decades,
email is still the quickest and most direct way to reach customers. However, to
avoid getting buried by competing content in your subscribers’ inboxes, your
content needs to be incredibly engaging, relevant, informative, and
entertaining.
• Email marketing can take many forms, but these are the more common types of
emails businesses send:
• Blog subscription newsletter
• Welcome emails to new customers
• Holiday or special event promotions
• Post-purchase follow-ups that include tips, tricks, and best practices
• Email might be the oldest form of digital marketing, but it’s kept up with the times.
Follow these best practices to get even more out of your email marketing
campaigns:

20. Conclusion Of Digital Marketing
• Conclusion of digital marketing: New technologies in digital
marketing has moved a great deal. The market approach has
also evolved with the rise of new technology. Digital
marketing has a number of advancement and improvements
in its strategy, so it is important to know the conclusion
of digital marketing. Keep reading this article to know more
about it.
• Customers and marketers need to learn about the pros and
cons of digital marketing to get the best out of it. When you
don’t learn the pros and cons of digital marketing, you won’t
reap the full benefits.
•