The document provides an overview of digital marketing, highlighting its reliance on electronic devices to engage consumers. It explains key concepts such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and web analytics. The document emphasizes the differences between digital and traditional marketing and discusses various techniques and metrics for effective online advertising.

1. Inside of the Digital Marketing
What exactly it is ?
Some interesting things that you should know
Is it useful for me? – Analysis and Career Opportunities
I’ve questions ?

2. 4 P’s of Marketing

3. What Digital Marketing really is ?

5. Digital marketing is marketing that makes use of electronic
devices such as computers, tablets, smartphones, cellphones,
digital billboards, and game consoles to engage with consumers
and other business partners.

6. What is the difference between Digital
Marketing and Traditional Marketing
?

7. What could Happen in
60 Seconds

10. Types

11. Website
Website Name
Design and look
Content

12. Search Engine
Optimization
(SEO)

13. Search engine optimization (SEO) is the process of affecting the visibility of a
website or a web page in a search engine's "natural" or un-paid ("organic") search
results.
The higher ranked on the search results page and more frequently a site appears
in the search results list, the more visitors it will receive from the search engine's
users.
SEO may target different kinds of search, including image search, local search,
video search, academic search, news search and industry-specific vertical search
engines

14. Pop Quiz
What is the 2nd Biggest Search Engine in the world ?

15. Jargons!

16. Keyword
Links
Ranking
Organic Search
/ Paid Search
Keyword

17. Process Of SEO

20. Pay per click (PPC) Marketing
Pay Per Click - an Internet advertising model used to direct traffic to websites,
where advertisers pay the publisher (typically a website owner) when the ad is
clicked.
• With search engines, advertisers typically bid on keyword phrases relevant to
their target market.
•PPC "display" advertisements, also known as "banner" ads, are shown on web
sites or search engine results with related content that have agreed to show
ads.

21. •Bid price
•Click rate
•Impressions
•Conversions
•Bounce Rate
Campaign setup
• keywords and ad
copies
• Links
• Tracking code
• Daily analysis of
campaign

22. Digital Display Advertising (Banner Ads)
Online Display advertising appears on web
pages in many forms, including web
banners, leader boards, skyscrapers, large
boxes, and other sized graphical ads.
Display ads use eye-catching visuals to
quickly grab catch the attention of website
visitors browsing the pages on which they
are featured.
Display ads are sold on non-search websites
and can be served either by individual
websites, or a publisher’s own ad servers.

23. Social Media Marketing

24. Identify ?

25. Social Media Marketing
Advertising on social networking sites as Face book, Twitter, LinkedIn, YouTube.
• Creating pages and accounts
• Program updates & news feeds
• Articles
• Blogs
• Press releases

26. •It is a new buzz in the world, across individuals and corporate.
•Measurable You can keep track of number of followers, fans, users and
who are part of the group.
•Cost effective medium
•Get instant results
•More accessibility
•Brands and individuals can interact with their clients or customers directly.

29. Email marketing is directly marketing a commercial message to a group of
people using email.
It usually involves using email to send ads, request business, or solicit sales or
donations, and is meant to build loyalty, trust, or brand awareness. Email
marketing can be done to either cold lists or current customer database.
Steps involved in Email Marketing are:
•Emailer design
•Emailer HTMLization
•Database collection
•Database filtering based on demographics
•Domain verification
•Emailer upload
•Text Emailer
•Database upload
•Bulk Emailers blast

32. Web Analytics

33. Web analytics is the measurement, collection, analysis
and reporting of internet data for purposes of
understanding and optimizing web usage.

34. •It is often done without the permission or knowledge of the user, in which
case — particularly with third party cookies which can be shared between
different web sites — it can be a breach of privacy.
•It can be used as a tool for business and market research, and to assess and
improve the effectiveness of a web site.
•It helps one to estimate how traffic to a website changes after the launch of
a new advertising campaign.
•It provides information about the number of visitors to a website and the
number of page views.
•It helps gauge traffic and popularity trends which is useful for market
research.

35. Facebook Page Analysis

38. Video Marketing

41. LastBencher.in ’s Actionable Tips
Secure Your Internet ID
Facebook, LinkedIn, Google +

44. Key Important Formula!
Internship
Knowledge
Interview Presentation

46. https://in.linkedin.com/in/kirandeshmukh1
https://plus.google.com/u/0/+KiranDeshmukh1990
Contact me for more Business / Personal
Presentations

47. Question Time ?