digital marketing promotes your brands and services on social sites and also increase the visibility of your product on the search engine.

1. http://www.vertexplus.com/digital-marketing

2. What is digital marketing?
•Digital marketing includes internet marketing techniques
such as SEO, SMO, Pay Par Click, link building.
•Digital marketing is a marketing technology mainly on the
internet, but also including mobile phones, display
advertising, and other digital medium.
•Digital marketing promoting products and services using
digital distribution and social media channels to reach
consumers in a timely, relevant, personal, cost effective
manner.
•Digital marketing by providing the same method of
communicating with an audience but in a digital fashion.

3. Types of digital marketing
1. Search engine optimization(SEO)
2. Par per click advertising(PPC)
3. Public relations(PR)
4. Social media optimization(SMO)
5. Content marketing

4. Search Engine Optimization
• SEO is one of the first and strongest types of digital
marketing you’ll come across.
• SEO (Search Engine Optimization) is a process of
providing a rank of web pages on the SERP search
engine for a set of optimized key phrases. There are
three major search engine Google, Yahoo, Bing, which
is a similar but different rule for ranking.
• SEO used to getting the targeted web page on top of
your targeted search engine as quickly as possible in
order to get people click on the link. SEO contain
unique content, targeted keywords/key phrases which
is important for high rank on SERP.

5. Par Per Click Advertising
• Pay per click also known as cost per click (CPC), is a
paid advertising framework used to target traffic to
websites, in which an advertiser pays a publisher when
the ad is clicked. Pay per click usually connected with
first tier search engine like Google AdWords and
Microsoft Bing ads.
• Make money with pay per click advertising, if you’re
using pay per click advertising ads will be displayed on
your website and you will be paid whenever someone
clicks on them. PPC is an online advertising strategy
which is very effective and provides fast results by
means of visibility and easy result tracking.

6. Public Relations
• Digital PR(public relations) used by brands,
businesses, product and services to increase their
online presence through building relationships with
content writers and online users to gain press hits
and high quality back links.
• Of all the types of digital marketing; PR is most
likely to result in the most exposure quickly.
• digital PR increases a brand’s reach and visibility
and in turn has a positive effect on search engine
visibility through onside SEO.

7. Social Media Optimization
• Social Media Optimization (SMO) is a set of ideas with the
spacious goal of bringing more users to our website and by
improving our search engine ranking. Social media
optimization targets the public from social websites to the
company website, where the additional information can be
provided.
• Social media optimization has become an integral part of
website promotion strategy. It refers to optimizing a website
and its content to promote users to use and share website
links across social media and networking sites.
• The concept of SMO is to implement the changes to optimize
a site so it is more easily linked to, highly visible in social
media search engines and frequently included relevant posts
on blogs.

8. Content Marketing
• Content marketing is a concept of digital marketing
that uses good content that your customers want to
read to encourage new sales and leads online.
• Content marketing is marketing strategy that
involves creation and distributing valuable, relevant
and consistent content to attract the audience and
drive profitable customer action.
• Content marketing is like all the best bits of digital
marketing wrapped up into one big cuddle.

9. For more information contact us:
VertexPlus Softwares Pvt. Ltd.
Address: B-19, 10-B Scheme, GopalPura Road
Jaipur Rajasthan – 302018 (INDIA)
Contact us: +91 141 6622222
+91 141-6622202
http://www.vertexplus.com/digital-marketing