Digital marketing is known as an approach, promotion, branding or marketing exercise using digital platforms like websites, search engines, emails, social media and mobile apps. Digital Marketing training for undergraduates and professionals by DICS will not only help you in learning the different facet of digital marketing course but will also provide you with a practical experience along with certifications. We have the most experienced faculties and we are one of the recognized digital marketing institute in Pitampura, Delhi.

1. DIGITAL MARKETING
WHAT IS DIGITAL MARKETING?
Digital marketing is known as an approach, promotion, branding or
marketing exercise using digital platforms like websites, search
engines, emails, social media and mobile apps.

2. Search Engine Optimization
• SEO means Search Engine Optimization and is the process used to optimize a
website's technical configuration, content relevance and link popularity so its
pages can become easily findable, more relevant and popular towards user
search queries, and as a consequence, search engines rank them better.
Types of SEO
• There are three types of SEO:
• Technical SEO: Optimizing the technical aspects of a website.
• On-site SEO: Optimizing the content on a website for users and search
engines.
• Off-site SEO: Creating brand assets (e.g., ​​people, marks, values, vision,
slogans, catchphrases, colors) and doing things that will ultimately
enhance brand awareness and recognition (i.e., demonstrating and
growing its expertise, authority and trustworthiness) and demand
generation.

3. OFF PAGE AND ON PAGE

4. Search Engine Marketing
• What is search engine marketing?
• Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search
engine results pages (SERPs).
• While the industry term once referred to both organic search activities such as search engine optimization
(SEO) and paid, it now refers almost exclusively to paid search advertising.
• Search engine marketing is also alternately referred to as paid search or pay per click (PPC).
• Why is SEM important?
• With an increasing number of consumers researching and shopping for products online, search engine marketing
has become a crucial online marketing strategy for increasing a company’s reach.
• In fact, the majority of new visitors to a website find it by performing a query on a search engine.
• In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way
for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the
website’s rankings in organic search results.
• Since consumers enter search queries with the intent of finding information of a commercial nature, they are in
an excellent state of mind to make a purchase, compared to other sites such as social media where users are not
explicitly searching for something.
• Search marketing reaches consumers at exactly the right time: when they are open to new information. Unlike
the majority of digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks.
• Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.

5. Social Media Optimization
What Is Social Media Optimization (SMO)?
Social media optimization (SMO) is the use of social media sites to manage and enhance an
organization’s message and online presence. As a digital marketing strategy, social media
optimization can be used to increase awareness of new products and services, connect with
customers, and mitigate potentially damaging news.
KEY TAKEAWAYS
•Social media optimization (SMO) is the use of social media sites to enhance a company or
organization’s brand and its online presence.
•Social media sites have been used to increase awareness of new products and services and
help organizations connect with customers.
•Popular platforms such as Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, and
Pinterest are used for digital marketing.

6. SMS marketing
• What is SMS marketing?
• SMS Marketing is sending promotional campaigns or transactional
messages for marketing purposes using text messages (SMS). These
messages are mostly meant to communicate time-sensitive offers, updates,
and alerts to people who have consented to receive text messages from
your business.
• How Does it Work?
• How do you get started with SMS marketing?
• First, find a text messaging platform that is a good fit for your company.
Next, you can start getting current and potential customers to opt-in to text
messaging. Add calls to action (CTA) on your other printed and digital
marketing materials that invite people to text in to your number for offers
or information.
• Text messaging platforms like Kenect encourage you to work with the
customer success team to ensure you are implementing texting in every
possible way in your business.

7. Email Marketing
• What is email marketing?
• Email Marketing is a powerful marketing channel, a form of direct
marketing as well as digital marketing, that uses email to promote
your business’s products or services. It can help make your customers
aware of your latest items or offers by integrating it into your
marketing automation efforts. It can also play a pivotal role in
your marketing strategy with lead generation, brand awareness,
building relationships or keeping customers engaged between
purchases through different types of marketing emails.

8. Directory Submission
What is Directory Submission?
• Directory Submission is a process of submitting your website URL to various web directories
(websites) with the aim of building backlinks thus increasing business growth. This is the off-page
SEO technique, used to generate outsider links for your website. While providing the directory
submission website URL web-bloggers need to ensure that they follow directory submission
guidelines.
1. Helps to build Quality Links
• There are many websites on the internet that provides you with quality backlinks. These quality
backlinks will help you to increase your domain authority.
2. Increase Google Ranking through the Directory submission website
• Creating backlinks on directory submission websites increases your domain authority and page
authority, high domain authority and page authority increase the chances of your content ranking
on google.
3. Rapid Indexing of a website
• When you submit your website to directory submission websites, the index’s faster than your main
URL and helps your URL to get indexed as well.
4. More customers from the Directory submission website
• Users of that directory submission website would also like to take a look you that website which is
linked to that directory submission website.

9. Social bookmarking
• What is Social bookmarking ?
Social bookmarking is the process of tagging a website page with a
browser-based tool so that you can easily visit it again later. Instead of
saving social media posts to your browser bookmarks, you can use different
platforms’ features to bookmark posts.
How does social bookmarking work?
• In social bookmarking sites, discussion topics are organized into specific
rooms or threads where users follow content that’s interesting to them.
When following a piece of content, you’ll receive notifications to your
personal feed when new information appears.
• Links in social bookmarking sites are the starting point for discussion and
knowledge-sharing. This makes social sites an excellent location for finding
social media inspiration, earning backlinks and networking with potential
influencers.

10. Classified Submission
• What is Classified Submission?
• This is another tool of SEO that can help in getting the rank of the keyword in the
search results. In these advertisements are posted on third party channels that
have links and other relevant details about the website and the business that you
are promoting.
• Benefits of Classified submission:
• It helps in improving online traffic. These ads can divert the audience of other
websites towards you.
• This is a contemporary method to ameliorate the business.
• Your business can earn higher revenues. As the number of visitors will increase, the
sales would also go up.
• This will create brand awareness for the business. It is a great way to create a buzz
in the market if you are new.
• Can help in creating influential backlinks which can again generate more traffic.
• It is the best way to offer bait to your potential customers. You can include sign up
points or maybe discounts on first purchase.

11. Blog Submission
• What is SEO Blog Submission?
• SEO blog submission is an off-page activity where users and owners of the
website actively post articles related to the website.
Advantages of SEO blog submission?
• The biggest advantages of SEO blog submission are
• Improves SEO
• Blogging improves SEO by increasing page rank and indexing of the website due to relevant content posted on the
website
• Improves relationship
• It makes the website more approachable and relatable to new visitors.
• Free marketing
• Blogging provides free brand awareness and spread to the website.
• Helps Build authority
• Blogging allows an opportunity to share new news on the area your website works on.
• Inbound links
• Blogging is the easiest and the fastest way to get good authoritative links for your website. Here are some good
SEO blog submission websites

12. Affiliate Marketing
• What is Affiliate Marketing?
It is optimizing affiliate pages to make them discoverable online when
people search for products related to what you sell.
SEO is vital to the success of your affiliate marketing strategy because:
• It will ensure your content is relevant, informative, and valuable
• It will help you to become an authoritative voice which will build consumer
trust and increase conversion
• It will make your content easier to read and prompt positive action
• It will make your content more visible on search engines while inspiring
people to share it through social media channels (this will boost brand
awareness and drive more affiliate sales)

13. Blog Commenting
• What is Blog Commenting?
Blog commenting is defined as a relationship between blogs, bloggers and
blog readers. It is a great way to exchange ideas, thoughts or opinions about
what people feel for a particular topic or a blog post. Blog comments helps
the blog to attract traffic and makes it social.
Why is Blog Commenting important?
• Just as fuel is to vehicle likewise, comments is to blogs. Through Blog
commenting, knowledge is shared. Blog commenting is a way to viral out the
blogs. Commenting leads to conversation which, further leads to building a
relationship between the user and the author. The more the conversation, the
better will be your popularity. Moreover, it’s not only about popularity,
through commenting, you get a lot of backlinks and traffic on your website.

14. Image Submission
• What is Image Submission?
It involves leaving images related to your website in different image sharing
or submission sites.
Best Practices for Image Submissions
• Image submission is a great way to optimize your website using
images that are available on your website. However, submitting
all images to such websites is not the way to go about it. SEO
professionals understand the dynamics of how image submission
sites can be used to optimize your business and personal site
improving its online visibility and site ranking.
• When posting images on such websites it is important that you
consider the page rank of the image submission site. Posting
your images on low ranking sites will not optimize your site to the
extent you want. Look out for higher page rank submission sites
that can offer quality backlinks.

15. THANK YOU
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