The cover of Mallory Knox's album "Asymmetry" uses a black background with a gradient texture and bright colors in the logo to make it stand out. The band name and album title are positioned at the top in white and dark blue for readability. Inside the digipack, song lyrics are featured in the same colors and font as the cover to maintain consistency. The back provides the track listing and details about the band members and record label.
1. Mallory Knox Asymmetry Digipack Analysis
The cover
Colour Scheme
The main colours that is used
throughout this digipak is black
apart from the front cover where
a gradient fill texture has been
used for the background of the
album cover. By using this fill it
makes the bands logo and text
stand out which is key in order
the get the audience’s attention.
The colours that are used for the
“MK”, which is Mallory Knox’s new
logo uses a lot of bright colours
which contrasts with the black
background that is used. At the
top of the cover is the band’s
name in full along with the album
name “Asymmetry”, the colours
that have been used are a plain
white and a dark blue, these are
easily readable colours for the
reader as they contrasts against
the background
Reflection on Genre and Cover Theme
Mallory Knox are an alternative rock group who
formed in 2010, and in 2013 released their first
ever full album called “Signals”. On the 27 October
2014 the band released their second debut album
“Asymmetry”. The cover theme for is very basis as
there is not a lot that is going on, I get the feeling
that the artwork of the cover is simply to create a
statement and attract the audience as it is only
their second album and they are not well known yet.
With bands such as “Blink- 182 and Iron Maiden
they have symbolic artwork which could, or appears
on very artwork that the band produces. For
example “Iron Maiden” have their own mascot called
“Eddie the Head” in which he appears on every
single one of the bands artwork. For Mallory Knox
they do not have their own symbolic artwork,
however this logo that appears on their album could
be their new signature logo.
Meaning of Artwork and Music Video link
There is no real meaning of the image as the whole artwork is very simple, but even still it strikes the audience with its bright colours and textured
background. There is no link from the artwork to the four music videos that the band have released to promote the album, however , this logo does
feature right at the beginning of the bands lead single from “Asymmetry” which is “Ghost in the Mirror”. Apart from this the logo does feature of a
number of T-shirts, scarfs and hats that can be available to buy from their website.
Positioning of the Band Name and Title
The band name an title has been positioned at the very top centre of the cover, this
is directly above the logo which fills most of the page, this shows that the layout has
been thought though and planning could have been before the construction. The font
itself that has been used is a very clear and understandable to read which is key to
the reader, this also shows that there was planning about what type of font to use
and even the font size . This is simply because if they can’t read it then they will not
be able to read the title of the album. As well as this the text also needs to be a
substantial size as someone with a sight problem someone may struggle to read a tiny
font, they may even struggle to read the size that has been used on this album cover.
This is inside Mallory Knox’s Asymmetry digipack and straight away we can see that the colours that were used in the main logo of the cover
analysis have been used for the writing, also the same background has been used throughout. By doing this makes the album look professional and
consistent throughout. The writing that features inside the album are all quotes from the songs that features on the album itself:
This quote comes from the
single “When are we
Waking Up” which was the
third single to be released
of the bands album
“Asymmetry” in October
2014. The song is about
continuing from that
stating that you still have
the power to change things
and you should never lose
hope
This is a quote from the lead single
of the album “Ghost on the Mirror”.
This was the first single to be
released of the album. The song made
in onto BBC Radio 1 A list as well as
their next single “Shout at the
Moon”. The song itself is about
feeling haunted by someone's
presence when they're not really
there.
This quotes comes from the
song “QOD II” which features
on the deluxe version of the
album, this song was also
featured as a hottest record on
Zane Lowes show on BBC Radio 1
The middle quote “She’s everything I hate She’s
everything I Love” comes from the song “She
Took Him to the Lake” which is a seven minute
song combined by two songs “She Took Him” and
“To the Lake”. This song is not released as an
original single and is about the range of
emotions in general.
2. This is the back of album, which shows the audience the track listings of the song which feature. As this is the deluxe edition it
comes with a DVD of the recording process of the album. The story is told through each band member Mikey Chapman (Vocals),
Sam Douglas (Bass), Joe Savins (Lead Guitar) James Gillert (Rhythm Guitar) and Dave Rawling (Drums).The colour scheme has been
kept the same throughout and the writing that has been used matches the font that was used previously on the cover page. This
makes it easy to read for the audience, but as well it maintains the consistent look throughout which makes this album look
professional. As well as other features are included on this page such as the record label as it would be important to know who the
band is signed with. Secondly another feature that is displayed on the back is the gatekeeping age. The reason why the record
label has done this is to make sure that parents know who buy the album that it is suitable for 15’s and overs.
Members of the Band
Mikey Chapman (Vocals) Sam Douglas (Bass)
James Gillert (Rhythm Guitar)
Joe Savins (Lead Guitar)
Dave Rawling (Drums)