In order to create a successful music magazine I have created a music magazine questionnaire and have given it to hundred random people , both male and female between the ages range of sixteen to twenty four year olds, to get afirm background knowledge on what people would like to see in my magazine , so it would appeal to them .In this PowerPoint I will be analysing the results of the questionnaire and then use the information collected to create a brief flat plan on my music magazine.
Question 1 – Do you read magazines, if “yes” how often? 40 30 20 Frequency 10 0 Daily Weekly Monthly Only if there free Category Question 1 analysis - First of all I wanted to find out how many times people read magazines over a certain time period. The main categories where “daily, weekly, and monthly”, however Ialso but the “only if there free” category because many people just skim through a magazine and only read it if they find a article interesting and will not really bother buying one, just a quickglance in the shop and they have all the information they need. Judging from the answers given, most people prefer to read magazines monthly because there is more things to read about onwhat happened in the past thirty days rather then in the last seven days , also they thought that it was a bigger and better value for money. The older generation who are in there mid twenties ,read magazines daily to get the latest news on the go and because they are most likely have jobs therefore earn money , which gives them more disposable income allowing them to purchase a new magazine daily .
Question 2 – What kind of music genre do you like best? 35 30 25 20 Frequency 15 10 5 0 Category Question 2 analysis- This was one of the main questions , as it determined which genre I based my music magazine on and all the information inside that related to it . The mostchosen category was “hip-hop” with thirty five votes compared to rock and pop with only ten votes and soul, classical and jazz in last place with no votes. When I asked people why they chose hip-hop ,they said it’s the only music genre that relates to them and they like the upbeat rhythm to the music as it reflects the young generation of today , as a result I now know that my music magazine with be based on the hip-hop genre
Question 3 – What fonts do you like ? 40 30 Frequency 20 10 0 1 2 Category 3 4 Question 3 analysis- Font type “1” was the most popular and so I will be using it as thefont for my masthead , people chose the first option because is was three-dimensional and eye catching , so the first thing the reader will see the masthead and it is a cleaver formof instant branding . In second place was font type”2” because it was bold and big and socaught the attention of potential buyers, the other font types where not as eye catching .
Question 4 –Which artists/bands do you prefer? 20 15 Frequency 10 5 0 Category Question 4 analysis- This question asked which artists or bands most 16 – 24yr olds liked to listen to , so my music magazine can feature exclusive interviews and articles about themthat are up-to-date on the latest gossip, and by using this question I know what artists/bands I need to put in my magazine and therefore encourage people to read them . Many 16- 24yr olds chose “JLS” because they thought they where a new band that sang a variety of songs from a different genres within hip-hop and are young and trendy and so aspirers can follow them, also they show attributes of people who have the belief, ability and drive to fulfil their dreams and as a result illustrates how if you have the strength to push yourself anyone can be successful . Fewer people chose the “Nicki Minaj” and “ Flo-Rida” option becausethey where older and havent released many new singles. To conclude I will be putting artistsand bands like “JLS , Chris Brown, Rihanna and Jay Sean” in my hip hop magazine as they are young trendy and have the best no.1 tracks currently out now.
Question 5–How much are you willing to pay for a magazine? 35 30 25 20 Frequency 15 10 5 0 Category Question 5 analysis- I used this question to determine the price of my Hip-hop music magazine, becauseyoung unemployed teenagers who are still in full-time education are not going to pay £5-£6 on a magazine , I wanted to understand what was the current “affordable price” people where willing to pay , also price is a major issue when it comes to buying because I wanted people to believe they are receiving a good value for money ,so I used this question to decide which price I would do my magazine that will be reasonably priced and worth every penny. Most people went for the £2.50 option , as it is mid priced andso you will not have to try to pinch the pennies enabling the buying to pay with 2 or 3 coins and be out the shop in no time. Fewer people are likely to pay “£4+” because they would only read it a few times and throw it in the bin, therefore my magazine would be reasonably priced at “£2.50”
Question 6– What colour schemes would you like to see in a music magazine? 35 30 Key 25 1. Black, Red & Blue Frequency 20 2. Black, Purple & Green 15 3. White, Silver & Blue 10 4. Green, Orange & Yellow 5 5. Red, Silver & Gold 0 1 2 3 4 5 Category Question 6 Analysis -This was a simple yet ,effective question that asked people what colourscheme they would like to see a music magazine. I used this question as first impressions are the last and so the visual look of a magazine would attract some potential buyers , therefore I wanted peoples opinion on some colour schemes and if they think it would look good together on a hip-hop music magazine. Many teenagers said they like the combination of red, black and blue as they are bold and youthful and related to the urban theme I will be trying to portray , and where most common colours associated with the hip hop genre ,compared to green, orange and yellow , which people suggested that these bright colours illustrated more of a “pop” genre.
Question 7 –What articles would you like to read about in a music magazine? 30 25 Frequency 20 15 10 5 0 CategoryQuestion 7 analysis- This was one of my main questions as it helped me determine whatmy double spread article was going to be about . Many teenagers picked the “interviews” option as, they wanted to now how celebrities live life on the other side of the recession, as it was fascinating to see how far singers and artist have made it to wherethey are now compared to when they where younger. Fewer people picked “World tours &Competitions” because they where interested in other topics such as “New Releases” and “Reviews” of the latest singles that hits to No.1 charts.
Question 8 –What type of images would you prefer to see in a music magazine? 40 35 30 Frequency 25 20 15 10 5 0 Category Question 8 analysis- I used this question to ask which camera angles people preferred to see in a music magazine ,many people chose the “mid-shot” option because they said is was nice to see apicture of a person from the waist up ,so you can see they designer jackets or t-shirt they are wearing and less people liked close-ups because it was too zoomed in and the last thing they want to see is a picture of a persons face that scares them . Many people chose high key lighting rather then low-key because it shows a more positive vibe and looks as if the artist wanted their picture to be taken and appear happier compared to a picture taken in the gloomy shadows of darkness.
Question 9 –What interests you when reading a music magazine? 25 20 Frequency 15 10 5 0 CategoryQuestion 9 analysis - I wanted to see what attracts people and encourages them to read a magazine , and so I will be able to use those interests to my advantage and mould my magazine from what appeals to 16 – 24yr olds , instead of putting in a load of information, on something that people will just look at and then throw in the bin. Many people chose the “layout” and the “articles” option , because if the topics mentioned are boring thenwhats the point in continuing to read . So when making my music magazine I will put more interesting articles and change the layout to help make my magazine stand out from the shelf and look more interesting.
Question 10 –What would you like the adverts in a music magazine to be about? 35 30 25 Frequency 20 15 10 5 0 Category Question 10 analysis- I needed to understand what adverts people wanted to see in a music magazine, since I am doing hip-hop magazine aimed at the younger generation I gave the options for “designer clothes” and “job enrolments” as many teenagers are now looking forpart time jobs , or spend all the spare time trying to make a fashion statement . The majority of people chose the job enrolments option as they wanted the freedom of money and plus parents wanted their son/daughter to start earning so they can invest in their future ,e.g. university savings.