Lydia Jones completed a music magazine questionnaire where she indicated her music preferences as pop, rock, and indie; age as 20-30; gender as female; location of music magazine purchases as local shops and WH Smiths; type of magazines read as mixed music and rock magazines; specific magazines read as Kerrang!, NME, and Q; frequency of purchases as once a month and more than once a year; reading magazines online occasionally; and willingness to spend £3-£4 on a magazine.