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AS Media Foundation portfolio handbook


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AS Media Foundation portfolio handbook

  1. 1. Name:_____________________________________Coursework Deadlines
  2. 2. 21st of October – Preliminary Task due16th of December – Research & Planning due10th of February – Completed first draft of the main task due30th of March – Final deadline for all courseworkYou will use a blog to present your work for the main task. Therecommended site to use is blogger – blogspot.comMake sure you remember your login details.Blog address:Coursework drop-in sessions are available every lunch time, andafter school Tuesdays-Thursdays in the new Media room.The foundation portfolio is worth 50% of your AS in Media Studies. You complete thefollowing coursework brief:
  3. 3. PrintPreliminary exercise: using DTP and an image manipulation program, produce the front page of anew school/college magazine, featuring a photograph of a student in medium close-up plus someappropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up ofthe layout of the contents page to demonstrate their grasp of the program.Main task: the front page, contents and double page spread of a new music magazine. All imagesand text used must be original, produced by the candidate, minimum of FOUR images per candidate.The Preliminary TaskYou must complete a preliminary task in order to develop the necessary skills to succeed inthe Foundation Portfolio. For the preliminary task you will produce the front page and adraft of a contents page for a new school magazine.Research into school magazinesYou will need to analyse the front cover and contents page of 2 or 3 school magazines. Youshould analyse: Typography – what style and size fonts are used? Why? Layout – is it cluttered or ordered? Where have key things been placed? Language – what type of language is used? Colour – what effect does colour have? What are the connotations of the colours? Camerawork – in the images what shot types and angles have been used? Why? Mise-en-scene – in the images what props, costumes, and settings have been used? Mode of address – how does the magazine speak to the audience? What is the tone?Remember to analyse the effect of specific examples, and use relevant terminology.Summarise the conventions of school magazines in relation to content and design.Planning your school magazineYou will need to create rough drafts for your school magazine. This should include: Draft layouts Sample font styles Sample colour schemesCreating your school magazineYou will produce the front cover of a new school magazine. Your front cover should usetypical conventions (masthead, cover lines, one main image, etc.) and include a picture of astudent in MEDIUM CLOSE-UP. You will also need to include a detailed draft for thecontents page.
  4. 4. Evaluating your school magazineOnce you have completed your magazine you will need to produce an evaluation. Yourevaluation should address the following questions: How have you used media conventions in your preliminary task? (e.g. conventions of layout, font, images, content) How have you used media language in your product? (What is the intended effect of your use of shot types/angles, mise-en-scene, layout, font, colour, images?) How have you addressed your audience? (What is the mode of address? Formal or informal? Give examples.) What skills have you developed during the preliminary task? (e.g. analytical, research, planning, production)The deadline for the completion of the preliminary task is Friday the 21st of October. You shouldhand in the research, planning, product, and evaluation. This work will be assessed and a markrecorded on GO.The Main Task – Research & PlanningResearch and Planning is worth 20% of your mark for the Foundation Portfolio. To achieve aLevel 4 (A) for Research and Planning you must produce work to meet the following criteria: There is excellent research into similar products and a potential target audience. There is excellent organisation of actors, locations, costumes or props. There is excellent work on layouts, and drafting. There is an excellent level of care in the presentation of the research and planning Time management is excellent.Audience researchYou will need to complete research into your target audience to find out who they are (thedemographic), what their interests are (the psychographic), and how to make your productappealing to them. In order to do this you should: Complete an initial questionnaire to find out about the target audience for your music magazine (age, gender, interests, what they find appealing about music magazines) Use the internet to research the target audience for a similar music magazine (Publisher’s websites sometimes have media packs which contain useful information about the target audience) Complete a second questionnaire and/or focus group to get feedback on your ideas and drafts for your magazineYou must complete detailed summaries of each piece of audience research you do andexplain how this information will help you.Research into similar productsYou will need to analyse three front covers, contents pages, and double page spreads frommusic magazines similar to the one you intend to produce. Your analysis should focus on:
  5. 5. Typography – what style fonts are used? Why? Layout – is it cluttered or ordered? Where have key things been placed? Language – what type of language is used? Colour – what effect does colour have? What are the connotations of the colours? Camerawork – in the images what shot types and angles have been used? Why? Mise-en-scene – in the images what props, costumes, and settings have been used? Mode of address – how does the magazine speak to the audience? What is the tone?Remember to analyse the effect of specific examples, and use relevant terminology.Summarise what you find out about the conventions of music magazines in relation tocontent, design, and mode of address.PlanningYou will need to plan your music magazine. Your planning should include: Draft font styles and colour schemes Drafts of each page Draft textYou will also need to complete a production plan for your photography including dates,locations, equipment, personnel, props, and costumes.Research into institutionsFind out about companies that produce similar music magazines to the one you intend toproduce, and summarise your findings. You should find out about: What other magazines do they produce? What demographics do they cater for? What other media are owned by the company? What examples or cross-media convergence can be identified? Are the company a subsidiary? If so, of who, and what other types of media are owned?Pitching your music magazineYour pitch should summarise the key findings of your research into similar magazines andthe target audience, and explain why your magazine will be successful in followingconventions and appealing to the target audience. Your pitch should include some draftwork and sample content.The deadline for your Research and Planning is Friday, the 16th of December. Your workneeds to be completed and uploaded to you blog by that date. It is your responsibility toensure your teacher has your blog address. This work will be assessed and a mark recordedin GO. This mark contributes 20% to your overall mark for the Foundation Portfolio.Main Task – Construction
  6. 6. Your coursework product is worth 60% of your total mark for the Foundation Portfolio. Thecriteria to achieve a Level 4 (A) for the magazine are:There is evidence of excellence in the creative use of most of the following technical skills: framing a shot, including and excluding elements as appropriate; using a variety of shot distances as appropriate; shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting; manipulating photographs as appropriate to the context for presentation, including cropping and resizing; accurately using language and register; appropriately integrating illustration and text; showing understanding of conventions of layout and page design; showing awareness of the need for variety in fonts and text size; using ICT appropriately for the task set.In order to produce a successful magazine you will need to: Take a range of photographs. Do not use the same set of pictures on every page of your magazine. Make sure that the pictures are taken specifically for your magazine, and that you have thought carefully about your use of mise-en-scene and camerawork. Develop a house style across your magazine pages. Follow conventions in terms of layout, images, content, and language. Use fonts, colours, images, and language that are suited to your genre of music and will appeal to your target audience.The deadline for the completion of the first draft of you magazine is Friday the 10th of February.Your work will be assessed and targets set to help you improve. You will then have until Friday the30th of March to complete these improvements.Main Task – EvaluationThe evaluation is worth 20% of the total marks for your Foundation Portfolio. You shouldpresent your evaluation as a blog entry. The criteria to achieve a Level 4 (A) for theevaluation is: Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Excellent ability to refer to the choices made and outcomes. Excellent understanding of their development from preliminary to full task. Excellent ability to communicate. Excellent skill in the use of digital technology or ICT in the evaluationYou should not see the evaluation as a written essay. You are marked on your use of the blogformat, so you need to be as creative as you can in your use of the blog. You should ensure you usea range of images from your magazine and other magazines to illustrate the points you make. Youcould also embed videos, powerpoints, mind-maps, links, etc.Audience feedback
  7. 7. Before you begin your evaluation you need to get feedback from your target audience onyour finished magazine. This could be through a questionnaire and/or a focus group.QuestionsIn your evaluation you need to answer the following questions: In what ways does your media product use, develop or challenge forms and conventions of real media products? How does your media product represent particular social groups? What kind of media institution might distribute your media product and why? Who would be the audience for your media product? How did you attract/address your audience? What have you learnt about technologies from the process of constructing this product? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?Conventions – how does your magazine follow conventions? You may want to consider theconventions of magazine design (layout, use of fonts) and the conventions of musicmagazine (colours, mode of address, content, images). Use specific examples. Support thepoints you make with images from your magazine, and images from existing magazines.Representation – what different social groups have you represented? You may want tofocus on areas such as gender or age. How have you constructed the representations?Think about your use of images and mise-en-scene, and the use of language. Refer tospecific examples from your own and existing magazines.Institutions – look back at the research you did into the type of institutions who producemusic magazines. Which institution would be most suitable to distribute your magazine?Why?Target audience – who is your target audience? Refer to the audience research you havedone? How have you appealed to the target audience? Consider your use of colour,images, layout, and the content of your magazine.Technologies – what technology did you use in making your magazine? You should consideryour use of digital cameras, photo editing software, and publishing programmes. What didthe technology you used allow you to do? What skills have you developed?Preliminary Task – How have your skills developed from the preliminary task? Compareyour preliminary task to your completed magazine. In what ways does your music magazinelook more professional?
  8. 8. The final deadline for you to submit all of your Media coursework is Friday the 30th ofMarch. Your coursework will then be assessed and your final mark submitted to the examboard.Print media terminologyHeadline The main title of the articleStandfirst Lines of text after the headline that give more informationByline Journalist’s name at the beginning of the storyCaption Text printed below a picture to describe itCoverline Captions on a magazine coverCover Story Leading story used on a front coverFeature Longer, in-depth articleKicker First few words or letter of a story’s lead, set in font size larger than the body text of the articleLayout How the page is designed and formattedMasthead Main title of publication on the front pagePull Quote Selected quote from a story highlighted next to the main textSerif Font Italic style fontSans Serif Font Plain font typeAll resources for the Foundation Portfolio will be placed on the Media Department A Levelblog: mediastudiesnwcc.blogspot.comFollow the link at the top of the page to the AS Media Foundation Portfolio section. Links toexemplar blogs are also available through the blog.