2. Existing Product
This Product is similar to my own because I has
this same vintage look to it that the colours
make up. The font on this product is very similar
to mine because it is very simple and easy to
read and not too extreme. The colours are also
similar to my product because they include both
bright and dark colours on the outfits the
woman and the man are wearing. This creates a
very unique look to the poster.
3. Existing Product
Yet again this product is also very similar to
mine because this too has this vintage look I am
going for but also because it includes slogans
from the brand which I am using in mine. This
photo looks like it has been shot in a studio in
front of a green screen and then edited in photo
shop like I will do for my product.
4. Existing Product
This product is also similar to mine because of
the colours that are included, in the photo the
background is very dark and dull but in front
where the models are it is very bright and
colourful because of the clothes they are
wearing, this grabs the attention of the viewer
because they would instantly be attracted to
the bright colours on the photo.
5. Research Analysis
• What common features do the researched
products have?
– They all have this unique vintage look to them and they all mix dark
and bright colours together so that the viewer is instantly attracted to
the bright colours which will be on the product.
• What aspects of the research will you include
within your on work?
– I will include slogans that have been used by this brand and I will use
both dark and bright colours by mixing them together, I will also
include the choice of fonts because I like that it looks quite simple and
professional.
7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Ages 16 years to
20 years old.
• Fashion trends, stylish clothes, branded
clothes.
Gender
No specific gender
chosen to suit this
product.
• No content aimed to just entertain one
• specific gender.
Psychographic
Students,
teenagers, media
interests, still at
home
• Young models, people who know and care
about fashion.
Social Status
Fashionable
teenagers.
• Off white, supreme, Balenciaga, stone island
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
