The document discusses conventions for costume and images in fitness magazine covers and articles. It states that the main focus for covers needs to be on displaying the upper body, usually uncovered. For the lower body, common costumes shown are sweatpants, sports shorts, or sometimes jeans. Accessories are sometimes used within articles to emphasize the meaning of images, but props are not heavily used overall in the genre.
2. The
main
image
is
the
graphic
example
of
the
sell
lines
content,
and
one
of
the
key
elements
of
appeal.
The
costume
in
the
fitness
genre
is
very
specific,
it
is
mainly
sportswear
for
the
lower
part
of
the
body.
The
most
common
items
are
sweat
pants,
sport
shorts
and
some<mes
jeans.
However
this
is
not
a
strict
rule
about
costume
followed
within
the
genre.
There
can
be
a
wide
varia<on
in
this
aspect
among
different
<tles
because,
as
a
genre
conven<on
to
create
meaning
it
is
insignificant.
The
major
focus
needs
to
be
on
the
upper
part
of
the
body,
and
this
is
most
of
the
<me
uncovered.
This
conven<on
is
very
important
within
the
genre
because
it
is
the
item
in
which
magazines
portray
the
usefulness
and
quality
of
their
content,
models
need
to
show
off
their
sculpted,
inspiring
figure
to
seduce
the
reader
and
intensify
the
appeal
towards
his
needs
and
wants.
Any
costume
that
covers
the
upper
part
of
the
body
and
therefore
interferes
with
this
magazine
objec<ve
needs
to
be
got
rid
off.
These
two
front
covers
confirm
my
point.
Moreover,
the
sell
lines
(which
are
all
fitness
or
figure
related)
would
not
be
as
effec<ve
in
the
reader
if
they
did
not
have
a
main
image
to
build
up
on
and
accompany
their
meaning.
3. Here
we
can
see
the
jeans
and
sport
shorts
we’ve
men<oned
as
most
common
costume
within
our
genre
(fitness).
Sneakers
and
trainers
are
common
as
well
but
only
in
ar<cles
inside
magazines,
we
would
never
see
them
in
a
front
cover
mainly
because
it
is
a
medium-‐long
shot
what
is
used
the
majority
of
the
<me
to
display
the
main
image.
In
the
case
that
the
use
of
costume
in
the
upper
part
of
the
body
is
present,
(this
usually
happens
when
the
main
image
used
is
a
celebrity)
it
takes
the
shape
of
plain
tank
tops
or
slim
t-‐shirts,
as
we
can
see.
There
is
not
a
great
use
of
props
within
the
genre.
The
only
purpose
of
these
is
to
accompany
the
main
image
or
images
within
ar<cles
and
emphasize
their
meaning.
The
most
common
are
within
the
gym
seman>c
field:
weights,
cufflinks…
(any
conven<onal
figure
sculp<ng
item).