AS Media Studies coursework

2. The
color
code
can
clearly
be
spo/ed.
Black-­‐grey
and
red.
This
choice
gives
the
sophis9cated
touch
needed
to
appeal
the
target
audience
and
portray
their
needs
and
wants
through
what
they
connote.
Black:
elegance,
formality
and
power.
Red:
energy,
strength,
power,
determina9on
and
sensuality.
The
main
image
builds
up
successfully
onto
the
9tle’s
meaning
with
the
work
out
pose
he
is
in,
as
well
as
with
his
sculpted
figure.
This
main
image
is
posi5oned
so
that
it
leads
onto
the
main
text.
Moreover,
the
model
is
establishing
a
direct
mode
of
address
looking
at
the
reader
directly
into
his
eyes,
making
him
feel
more
ac5vely
involved,
and
therefore
incremen9ng
his
experience
reading
the
ar9cle.
We
can
appreciate
a
boxed
text
in
the
upper
leF
corner,
following
the
color
code
men9oned.
It
contains
a
small
pick-­‐out
of
important
informa9on
from
the
actual
ar9cle
(pull
quote),
to
give
it
emphasis
and
catch
the
reader’s
a/en9on
to
draw
him
into
reading
more.
The
white
background
directs
the
reader’s
a/en9on
to
the
main
image,
which
has
the
purpose
of
seducing
him
along
with
the
ar9cle’s
9tle,
and
in
this
way,
inducing
the
reader
into
the
main
text
where
he
will
submerge.
The
layout
as
a
whole
is
pre/y
simple
and
effec9ve,
providing
altogether
an
elegant
and
invi9ng
view
to
reader
and
maintaining
the
sophis5ca5on
of
“Men’s
Fitness”
brand
image.