Student Magazine Targeting Ambitious 16-19 Year Olds
1. Target Audience Profile
This magazine is based on students aged from 16-19 both for male and
females who are going through A-levels mainly from middle class
backgrounds – it features tips on how to save money, how to get a job
and other exciting opportunities. This magazine is aimed at proactive,
ambitious and hardworking students. This magazine sets a serious tone
in order to prepare and give tips to students, as this is a crucial period of
their life. This magazine also provides a comfort zone and entertainment
as students will need that during stressful time. This will include music
updates, sport updates, driving information and social activities. The
target audience for this magazine must be sociable, interested of current
events and opportunities for the future. Hard workers enjoy their
outgoing the most and that’s why we issue money saving social outings.
In terms of the specific type of audience this magazine belongs to has
quite a range because at this stage of life isn’t achieved by one type of
person. However, generally speaking the age is what makes everyone
relate therefore interests such as music, the magazine can feature both
chart and underground music updates. Also, all these students want
more in life by continuing further education which we provide tips and
advice to help enlighten and open their minds. This person strives for
success and is willing to do whatever it takes. This person enjoys
discussion and is very socially active.
Finally, our target audience must be willing to become a better version
of them, to improve and grow. We help by empowering them, by giving
advice and opportunities. This person must not be afraid to explore and
go through the doors of the opportunities they have been given to step
forward and achieve.