1. 4. Who would be the audience for your media product?
From myresearchin mytarget audience formyhouse magazine i have come tothe conclusionthat
my targetaudience wouldbe agedbetween16-22and both male andfemale.I feel thisage range is
an appropriate targetas thisiswhenpeople are mostlikelytobe experiencinghouse musicasthisis
the age where peoplebegintogoto partiesduringsummerandlistentothese typesof musicwith
theirfriends.Ihave alsobasedmytargetaudience onoutgoingpeople aswell aslivelypeople.Ihave
alsobasedit onthe audience Ipersonallyfitinto,soi can designmymagazine aroundmypersonal
preferences.Ihave chosenthe age 22 to stopat, as it's at the borderline of where peoplestartto
settle downandgetfull time jobsandstart to sculptertheirlives.Therefore cuttingdownon
partyingetc.Of course the salesforeach genderdependingonartists,andthe style of the coverand
the colourscheme.
2. The genre of my magazine andmusicfitswiththe vlogger/trendybasedaudience.Thismeansthe
magazine will appeal tothose thatlike tobe inwiththe latesttrendsandonline sensations. There’s
a gap in the marketthat fitswithinmygenre,thathasn’tgotanythingto fill ityetasmost magazines
onlyhave 1 off house Issueswhereasmine isahouse only,weeklymagazine.Ihaven’tfounda
single,house dedicatedmagazine,frommyresearchandbelievemymagazine couldappeal toa
nieche market. Ichose the price £2.00 as I basediton the pricingfor NME being£2.30 as I wantedto
produce a competitive price. Asthe resultsof mymarketresearchresultedin£2.00 beinga price
people wouldpayforthe magazine.
3. When designing and producing my magazine I had to keep this research in mind and ensure
that everything I was doing fitted the style and met the interest of my target audience. I
ensured that my music artist ‘Declan Knowles’ was modelled appropriately to fir the clothing
styles of my genre so that the audience could be related to the magazine, the hairstyle of my
artist is also clean and medium length which is a popular hairstyle amongst my target
audience. I dressed him in both a black polo shirt, and jeans and also a grey long sleeve
shirt and blue joggers. Showing both a casual relaxed look and a slightly ‘dressier’ look. I
included several different shots, of my artist and another band member, to show different
mise en scene’s as well as the different clothing and styles.
The following two audience profiles, which have a large vlogger appearance to them and fit a
lot of my target audience research and are both potential consumers of my new ‘Energy’
house music magazine.
4. Profile 1:
Name : Adam Atkinson
Age: 16
Interests: Football, Music, Clothing shopping, partying, spending time with friends and
family.
Favourite Brands/shops: Hype, Lacoste, Addidas, Topman, Topshop, Superdry, Ralph
Lauren, New York.
Magazines Followed: Q, NME, Vibe
Favourite Artists/Bands: Two door cinema, Kygo, Justin Bieber, Kingsmen
Profession/Occupation: Adam isn’t currently contracted into employment, he’s in his first
year of sixth form at Lutterworth college and helps his father once or twice a week.
Would you be willing to purchase a new magazine which enters the music magazine
market? : “Yes, I’m open to new adventures and would definitely give it a go.”
How much would you be willing to pay for a music magazine? : “I currently pay between
£2-£4 for the magazines I purchase, whether it be Q, NME, Vibe, I would be willing to pay
within that region frequently if I like the magazine enough.”
What artists would you like to be featured within the magazine? : “Well, of course some
of my favourites, as they typically interest me and I would like to read about them, but I
would like to see an abundance of new artists too, a nice mix would be ideal”
5. Profile 2:
Name: Harry Pattison
Age: 17
Interests:Football, Clothing shopping, Driving, Social Media, Playstation
Favourite Brands: Topman, Addidas, Ralph lauren, Huf, Hershall, Nike
Magazines Followed: Vibe, Q, Loud and Quiet
Favourite Artists/Bands: kygo, Kane West, Justin Bieber, Kingsmen
Profession/Occupation: Harry is currently in his first year of college studying media, maths
and biology. He also referees games on Sundays for younger Sunday league football teams.
Would you be willing to purchase a new music magazine which enters the market?: “If
the magazine was eye catching enough, or looked interesting enough of course. I would buy
anything If I thought I would enjoy it”
How much would you be willing to pay for a music magazine?: “I would happily pay £2-
5 for a magazine if I enjoy it. If it looks interesting enough then I would happily pay that
much.”
What artists would you like to be featured within the magazine?: “Some of my
favourites are already listed in the magazine, but I wouldn’t mind having my eyes opened to
some newer artists.”
