Brief presentation to Globo TV Network Communication Agency (CG-COM) on the subject of Design Thinking methodology and tools.

1. design
thinking

2. convergent
synthesis
decision making

3. divergent
open
opportunities generation

4. creativity solution
brief
research
innovation

5. desirable
feasible viable

6. 5 features
• User centred
• Sequential (narratives)
• Co-design (empathy)
• Holistic
• Iterative

7. User centred
Target: AAA, north european, male, 60+ years

8. tool: Personas
Credits:weizhoudesign.com

9. method: contextual interviews
Credits: Mariamz.com

10. Sequential
2
1 3
4 5

11. tool: user journeys

12. Co-design
social
psychology business design
sciences
engineering IT (…)
inter-disciplinary

13. Co-design
organisation users
internal x external

14. method: group sketching

15. Holistic
value norms culture structure
experience staff user
branding /
marketing
touch eco-
services
points system

16. tool: service blueprints
Credits: Creogidas.com

17. Iterative
prototype

improve feedback
 

18. tool: Lego™ Serious Play
Credits: GE Global Research

19. communication
visual
+
collaboration

20. thank you
Marcelo Albagli
@marceloalbagli
albagli@gmail.com