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What is Design Thinking?


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Brief presentation to Globo TV Network Communication Agency (CG-COM) on the subject of Design Thinking methodology and tools.

Published in: Design, Technology, Business
  • Vamos marcar sim, quando voltar te ligo. Abs!
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  • Fala Marcelão,

    em junho participei de um workshop de Design Thinkin com a Emma Jefferiescom o pessoal da Mozaiko lá de BH. Quem sabe um dia a gente toma um chopp e conversa sobre!...acho que esse
    é o caminho pra gente... bração, Lu
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What is Design Thinking?

  1. 1. designthinking
  2. 2. convergent synthesis decision making
  3. 3. divergentopenopportunities generation
  4. 4. creativity solution brief research innovation
  5. 5. desirablefeasible viable
  6. 6. 5 features• User centred• Sequential (narratives)• Co-design (empathy)• Holistic• Iterative
  7. 7. User centredTarget: AAA, north european, male, 60+ years
  8. 8. tool: Personas
  9. 9. method: contextual interviews Credits:
  10. 10. Sequential 2 1 3 4 5
  11. 11. tool: user journeys
  12. 12. Co-design social psychology business design sciences engineering IT (…)inter-disciplinary
  13. 13. Co-design organisation usersinternal x external
  14. 14. method: group sketching
  15. 15. Holistic value norms culture structureexperience staff user branding / marketing touch eco- services points system
  16. 16. tool: service blueprints Credits:
  17. 17. Iterative prototype  improve feedback  
  18. 18. tool: Lego™ Serious Play Credits: GE Global Research
  19. 19. communication visual + collaboration
  20. 20. thank youMarcelo Albagli @marceloalbagli