Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rio 2016: Digital Communications

354 views

Published on

Presentation for the "Rio 2016 - The Design of the Olympic Games" organised by PUC Rio's Arts & Design Department (24th june 2016).

Published in: Design
  • Be the first to comment

  • Be the first to like this

Rio 2016: Digital Communications

  1. 1. DIGITAL MEDIA RIO 2016 a project for 100 million people
  2. 2. • 2.000 pessoas • 10% estrangeiros • 60 AFs Equipe multidisciplinar credits: alex ferro / Rio 2016 .
  3. 3. • diverse objectives • diverse opportunities • diverse perspectives • diverse desires diversity
  4. 4. communications + service design The experience:
 sense of live to as
 many people as
 possible. credits: alex ferro / Rio 2016 .
  5. 5. wireframe > layout > html > integration methodology
  6. 6. design methodology
  7. 7. pre games
 strategy olympic torch games time briefing digital properties 30 months of work 2013 2014 2015 - 2016
  8. 8. pre games: the 3 principles credits: pixabay.com, findeight.com . video mobile SNS
  9. 9. • previous experiences • communications scenarios • specific programs • viability / feasibility 1. investigation
  10. 10. 2012 - 2014 31% 18% 51% 39% 22% 39% app web mobile desktop
  11. 11. london2012.com 4M pageviews 8M pageviews torch relay
  12. 12. websites
  13. 13. • personas • brainstorming • user journey 2. definition
  14. 14. IOC
 
 Olympics fans
 Olympics super fans
 Sports super fans
 Journalists/Bloggers/Media
 General interest personas Rio 2016
 
 Cariocas
 Rio
 Brazilians
 South americans
 Beyond the continent
  15. 15. • Games authority • “sense of live” (second screen) • acessible to all • spreadibility
 briefing
  16. 16. games time: the 3 principles credits: clipartpanda.com . schedule 
 & results services and
 experience real time
 data
  17. 17. Credits: alex ferro / Rio 2016 .
  18. 18. • 3 teams in 2 continents • creativity x technology • usability tests • google, bing, apple 3. prototype and development
  19. 19. 4 usability tests in 15 months
  20. 20. second screen proposal credits: ISOBAR .
  21. 21. • olympic data feed • 15.000 biographies • tests and fixes to the last minute • seo: 100K URLs 4. deliver
  22. 22. THANK YOU
 
 
 Marcelo Albagli
 24 jun 2016 .

×