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getting the experience right


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The Practice of Experience Design

Published in: Design
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getting the experience right

  1. 1. getting the experience right Ryan Nance (@5tilt) Director of User Experience
  2. 2. intro • peer-to-peer market for designer and women’s accessories and apparel • millions of items for sale • web on desktop and mobile, iOS and Android • competes with both e-commerce and marketplaces
  3. 3. intro • Director of User Experience • Team of 3 Experience and 6 Product Designers • would love to hear from you @5tilt Me (Ryan Nance)
  4. 4. intro • Approach • Discipline • Craft Experience Design The Practice of 

  5. 5. “The door handle is the handshake of the building.” — Juhani Pallasmaa
  6. 6. approach • There’s more to designing experiences than experience design • Hypotheses and Insights • People, not Users • Experiences are Holistic Experiences, not Products
  7. 7. “Now that we can do anything, what should we do?” — Bill Buxton, Sketching User Experiences
  8. 8. discipline • Discovery • Articulation • Communication • Confirmation Tools, not Procedures
  9. 9. discipline micron pens art markers grid paper Sketch App Omnigraffle mind maps keynote framer.js HTML CS Pencils lookback silverback usability hub Google Analytics 5 sec testing diary studies user interviews Erasers ethnography usability test task analysis a/b testing job stories user stories journey maps personas elevator pitch redlining top tasks golden paths signals wireframes content maps content inventories templates CMSes CRAFT Edge Animate Origami paper prototypes cohort analysis mixpanel surveys click maps InVision card sorts Optimizely User Acceptance Test Skype service prototypes scenaries recorder
  10. 10. “Drawings help people to work out intricate relationships between parts.” — Christopher Alexander
  11. 11. craft • Toolmakers & Designers • First things first • Strategy • Scope • Structure • Skeleton & Skin • Critique as Creative Act The Sensation of Fit
  12. 12. “Vision without action is daydream. Action without vision is nightmare.” — Japanese Proverb
  13. 13. Thanks so much Ryan Nance (@5tilt) Director of User Experience