The document discusses implementing effective IT governance. It describes how IT governance creates a framework for effective IT management and decision making aligned with business objectives. COBIT is presented as a flexible IT governance framework that incorporates other best practice standards. Implementing IT governance using COBIT can provide quick wins such as ensuring IT priorities align with business priorities and developing metrics to demonstrate IT's business value. COBIT's process structure and control objectives provide a practical approach for translating IT governance principles into implementation.