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Building an effective product strategy (Early stage start-ups) - UX India, 2013
Pankaj Saharan discusses strategies for early stage startups, emphasizing the importance of integrating design from the beginning and using a Minimum Viable Product (MVP) to deliver value. He outlines key performance indicators for product validation and highlights the need for continuous learning and adaptation. The presentation encourages startups to keep learning, selling, and evolving their products based on customer feedback.
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Building an effective product strategy (Early stage start-ups) - UX India, 2013
- 1. UX India, Banglaore 25.10.2013 Buildingan effective product strategy (Early stage start-ups) Pankaj Saharan
- 2. Speaker Bio Pankaj Saharan • • • • • • • • • Livingin Finland from 7.5 years Master of Science from Aalto University, Finland Pursuing Master of Business Informatics, Finland Co-founder of www.FounderSolutions.com Worked as CTO of www.joukkoenkeli.fi Mentor of www.HelloMyDoctor.org Worked for Nokia, Finland for 5 years 30 years old, a husband. Loves traveling and reading books
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- 5. Early Stage Startups Somany unknowns Extremely fast paced You want results! Super busy in making dreams come true
- 6. Bring Design onboard from Day 1 “Design and marketing aren’t just as important as engineering: they are way more important.” Dave McClure, founder of 500 Startups
- 7. BMC as basisfor Product Strategy
- 8. Validate business modelwith MVP MVP is not a product with less features MVP needs to deliver value to users Be out ASAP and start learning Get the balance right between MVP & perfection Focus on helping the users and not on sales
- 9. Product Validation KPIs(Web) General KPIs • • • • • • Conversion rate User types Bounce rate Visit duration Sources Visit depth Visibility KPIs • • • • • Keyword traffic Bounce rate per keyword Keyword ranking New visitors Returning visitors Interaction KPIs • • • • • Video views Ebook downloads Subscription Registrations SoMe sharing • • • • • ARPU Acquiring costs Visitors per country Mobile traffic eCommerce performance Other KPIs
- 10. Source: Lean AnalyticsBy Alistair Croll, Benjamin Yoskovitz
- 11. Example – LandingPage FounderSolutions.com Bounce rate Exit rate CTR Conversion rate Engagement rate Mobile traffic A/B tests Marketing performance
- 12. Changing product strategy?– Pivot or Persevere? Source: http://www.romanpichler.com/blog/agile-product-innovation/the-vision-the-product-backlog-and-the-minimal-viable-product/
- 13. Changing product strategy?– Pivot or Persevere? Source: http://www.romanpichler.com/blog/agile-product-innovation/the-vision-the-product-backlog-and-the-minimal-viable-product/
- 14. Startup advice Early Stage Designon board Prototype fast Try to find first paying customer Learn from your customer and develop the product/service SELL SELL SELL Keep iterating
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- 16. Get in Touch ! PankajSaharan (Co-founder) www.FounderSolutions.com Email: pankaj.saharan@foundersolutions.com Phone: +358 504 86 3323 Twitter: @pankajsaharan http://fi.linkedin.com/in/pankajsaharan/ Skype: psaharan