SlideShare a Scribd company logo
IT GOVERNANCE
Presented by

1.Navneet Singh(2013165)
2.Nilay Kohalay(2013
3.Nimisha Agarwal(2013
4.Nisidh Lad(2013
contents
 What is information technology
 IT GOVERNANCE
 Why IT Governance
 Framework
 Who benefits from IT governance

 Areas of IT governance
 Rules and regulation
 Advantages and disadvantages
 Implications
What is Information Technology?
 It refers to creation, gathering, processing, storage

and delivery of the information and processes and
devices that make it possible.
 It processes raw data.
 It can package information in new form so that it is

easy to understand and attractive.
 It deals with the use of computers and computer

software to convert, store, protect, process, transmit,
and securely retrieve information.
IT Governance
 Consists

of the leadership, organizational structures and
processes that ensure that the enterprise’s information
technology sustains and extends the organization’s strategies
and objectives.

 Safety of the commonwealth, duty to our principals, and to each

other requires that we adhere, and be seen to adhere, to the
highest ethical standards of behavior.
 It can be classified as running the business of IT vs running the

technology by setting the rules and assuring that they are
followed.
 Ethical responsibility of the stakeholders.
• Principal – Business
• Commonwealth – People
• Each other - Reputation
Why IT governance?
• RACE
1)
2)
3)
4)

Responsibility
Accountability,
Communication
Empowerment
Why IT governance ?
 Direct impact on business performance




Operational
Strategic

 Risk
 Regulatory Environment
Framework of IT governance
Who benefited from sustainable
and effective IT governance?
•
•
•
•

What Executives get?
What mid level business manager get
what senior it manager get
What program /project and operation
manager get?

• What everyone gets


According to the IT Governance Institute, there are five areas of focus:

 Strategic alignment: Linking business and IT so they work well together.
 Value delivery: Making sure that the IT department does what’s necessary to

deliver the benefits promised at the beginning of a project or investment.
 Resource management: One way to manage resources more effectively is to

organize your staff more efficiently. This allows organizations to deploy
employees to various lines of business on a demand basis.
 Risk management: Instituting a formal risk framework that puts some rigor

around how IT measures, accepts and manages risk, as well as reporting on
what IT is managing in terms of risk.
 Performance

measures: Putting structure around measuring business
performance. One popular method involves instituting an IT Balanced Scorecard,
which examines where IT makes a contribution in terms of achieving business
goals.


















References that are useful guides to the implementation of information technology
governance are:
AS8015-2005 Australian Standard for Corporate Governance of Information and
Communication Technology.
ISO/IEC 38500:2008 Corporate governance of information technology, provides a framework
for effective governance of IT to assist those at the highest level of organizations to
understand and fulfill their legal, regulatory, and ethical obligations in respect of their
organizations’ use of IT.
COBIT (Control Objectives for Information and related Technology) world's leading IT
governance and control framework. COBIT provides a reference model of 34 IT processes
typically found in an organization.
ITIL (IT Infrastructure Library) is a high-level framework with information on how to achieve a
successful operational Service management of IT, developed and maintained by the United
Kingdom's Office of Government Commerce, in partnership with the IT Service Management
Forum.
ISO/IEC 27000-series - focus on Information Security
CMM - The Capability Maturity Model: focus on software engineering
TickIT - a quality-management certification program for software development
Non-IT specific frameworks of use include:
The Balanced Scorecard (BSC) - method to assess an organization’s performance in many
different areas.
Six Sigma - focus on quality assurance
TOGAF - The Open Group Architectural Framework - methodology to align business and IT,
resulting in useful projects and effective governance.
Advantages
 More synergies
 More standardisation
 More control over priorities
 Increased infrastructure
 Critical mass of skills

 Improved visibility into cost
 More responsive to diverse needs
Disadvantages
Business Unit Autonomy
 Typically higher cost
 Poor integration
 Less Standardisation
Enterprise Wide
 Less responsive to owners and business units
 No business unit ownership
 Not aligned to business
 Slower time-to-market
Learning and Implications
Learnings:
 Ongoing Operations
 Cost effective service Delivery
 Value creation and Capture
 Strategic Partnership
 Strategic Leadership
Implications:
 Calculating the cost effectiveness
 Benchmarking against the best peers
 Communicating the structures and changes throughout the
organization
 Quick Flow of data throughout the organization
rethinking marketing

More Related Content

What's hot

It governance
It governanceIt governance
It governance
Mahetab Khan
 
Iso iec 38500 ict governance workbook
Iso iec 38500 ict governance workbookIso iec 38500 ict governance workbook
Iso iec 38500 ict governance workbook
Hazel Jennings
 
Governance Of Enterprise Information Technology V3
Governance Of Enterprise Information Technology V3Governance Of Enterprise Information Technology V3
Governance Of Enterprise Information Technology V3
pjmartinez
 
COBIT 5.0 Vs ISO / IEC 38500 (IT Governance)
COBIT 5.0 Vs ISO / IEC 38500 (IT Governance)COBIT 5.0 Vs ISO / IEC 38500 (IT Governance)
COBIT 5.0 Vs ISO / IEC 38500 (IT Governance)
ISACA Riyadh
 
IT Governance – The missing compass in a technology changing world
 IT Governance – The missing compass in a technology changing world IT Governance – The missing compass in a technology changing world
IT Governance – The missing compass in a technology changing world
PECB
 
Superior it governance with iso 38500.key
Superior it governance with iso 38500.keySuperior it governance with iso 38500.key
Superior it governance with iso 38500.key
Basta Group BV
 
IT Governance Vs IT Management Presentation V0.1
IT Governance Vs IT Management   Presentation V0.1IT Governance Vs IT Management   Presentation V0.1
IT Governance Vs IT Management Presentation V0.1
Richard Willis
 
IT Governance - Governing IT: Do or Die?
IT Governance - Governing IT: Do or Die?IT Governance - Governing IT: Do or Die?
IT Governance - Governing IT: Do or Die?
Eryk Budi Pratama
 
COBIT
COBITCOBIT
COBIT
Ai Lun Wu
 
IT governance and Information System Security
IT governance and Information System SecurityIT governance and Information System Security
IT governance and Information System Security
CSSRL PUNE
 
Information Security Governance and Strategy - 3
Information Security Governance and Strategy - 3Information Security Governance and Strategy - 3
Information Security Governance and Strategy - 3
Dam Frank
 
IT Control Objectives Framework, A Relationship Between COSO Cobit and ITIL
IT Control Objectives Framework, A Relationship Between COSO Cobit and ITILIT Control Objectives Framework, A Relationship Between COSO Cobit and ITIL
IT Control Objectives Framework, A Relationship Between COSO Cobit and ITIL
Alfid Ardyanto
 
Comprehending Information Technology Governance
Comprehending Information Technology GovernanceComprehending Information Technology Governance
Comprehending Information Technology Governance
Goutama Bachtiar
 
2012 04 16 Iso38500 Governance V1
2012 04 16 Iso38500 Governance V12012 04 16 Iso38500 Governance V1
2012 04 16 Iso38500 Governance V1
Michael Boyle
 
It governance in_higher_education_by_james_yung
It governance in_higher_education_by_james_yungIt governance in_higher_education_by_james_yung
It governance in_higher_education_by_james_yungnorsaidatul_akmar
 
Information Systems Governance
Information Systems GovernanceInformation Systems Governance
Information Systems Governance
Mark Roman
 
MAKING SENSE OF IT GOVERNANCE
MAKING SENSE OF IT GOVERNANCEMAKING SENSE OF IT GOVERNANCE
MAKING SENSE OF IT GOVERNANCE
Rudy Shoushany
 
Cobit 5 for information security
Cobit 5 for information securityCobit 5 for information security
Cobit 5 for information security
Elkanouni Mohamed
 

What's hot (20)

It governance
It governanceIt governance
It governance
 
Iso iec 38500 ict governance workbook
Iso iec 38500 ict governance workbookIso iec 38500 ict governance workbook
Iso iec 38500 ict governance workbook
 
Governance Of Enterprise Information Technology V3
Governance Of Enterprise Information Technology V3Governance Of Enterprise Information Technology V3
Governance Of Enterprise Information Technology V3
 
COBIT 5.0 Vs ISO / IEC 38500 (IT Governance)
COBIT 5.0 Vs ISO / IEC 38500 (IT Governance)COBIT 5.0 Vs ISO / IEC 38500 (IT Governance)
COBIT 5.0 Vs ISO / IEC 38500 (IT Governance)
 
IT Governance – The missing compass in a technology changing world
 IT Governance – The missing compass in a technology changing world IT Governance – The missing compass in a technology changing world
IT Governance – The missing compass in a technology changing world
 
Superior it governance with iso 38500.key
Superior it governance with iso 38500.keySuperior it governance with iso 38500.key
Superior it governance with iso 38500.key
 
IT Governance Vs IT Management Presentation V0.1
IT Governance Vs IT Management   Presentation V0.1IT Governance Vs IT Management   Presentation V0.1
IT Governance Vs IT Management Presentation V0.1
 
IT Governance - Governing IT: Do or Die?
IT Governance - Governing IT: Do or Die?IT Governance - Governing IT: Do or Die?
IT Governance - Governing IT: Do or Die?
 
COBIT
COBITCOBIT
COBIT
 
IT governance and Information System Security
IT governance and Information System SecurityIT governance and Information System Security
IT governance and Information System Security
 
Information Security Governance and Strategy - 3
Information Security Governance and Strategy - 3Information Security Governance and Strategy - 3
Information Security Governance and Strategy - 3
 
IT Control Objectives Framework, A Relationship Between COSO Cobit and ITIL
IT Control Objectives Framework, A Relationship Between COSO Cobit and ITILIT Control Objectives Framework, A Relationship Between COSO Cobit and ITIL
IT Control Objectives Framework, A Relationship Between COSO Cobit and ITIL
 
Comprehending Information Technology Governance
Comprehending Information Technology GovernanceComprehending Information Technology Governance
Comprehending Information Technology Governance
 
JS Favs - COBIT5
JS Favs - COBIT5JS Favs - COBIT5
JS Favs - COBIT5
 
2012 04 16 Iso38500 Governance V1
2012 04 16 Iso38500 Governance V12012 04 16 Iso38500 Governance V1
2012 04 16 Iso38500 Governance V1
 
It governance in_higher_education_by_james_yung
It governance in_higher_education_by_james_yungIt governance in_higher_education_by_james_yung
It governance in_higher_education_by_james_yung
 
Information Systems Governance
Information Systems GovernanceInformation Systems Governance
Information Systems Governance
 
Eurosec'2008 christophe feltus
Eurosec'2008 christophe feltusEurosec'2008 christophe feltus
Eurosec'2008 christophe feltus
 
MAKING SENSE OF IT GOVERNANCE
MAKING SENSE OF IT GOVERNANCEMAKING SENSE OF IT GOVERNANCE
MAKING SENSE OF IT GOVERNANCE
 
Cobit 5 for information security
Cobit 5 for information securityCobit 5 for information security
Cobit 5 for information security
 

Similar to rethinking marketing

IT Governance and Compliance: Its Importance and the Best Practices to Follow...
IT Governance and Compliance: Its Importance and the Best Practices to Follow...IT Governance and Compliance: Its Importance and the Best Practices to Follow...
IT Governance and Compliance: Its Importance and the Best Practices to Follow...
GrapesTech Solutions
 
Proposal of a Framework of Lean Governance and Management of Enterprise IT
Proposal of a Framework of Lean Governance and Management of Enterprise ITProposal of a Framework of Lean Governance and Management of Enterprise IT
Proposal of a Framework of Lean Governance and Management of Enterprise IT
Mehran Misaghi
 
Governance and Management of Enterprise IT with COBIT 5 Framework
Governance and Management of Enterprise IT with COBIT 5 FrameworkGovernance and Management of Enterprise IT with COBIT 5 Framework
Governance and Management of Enterprise IT with COBIT 5 Framework
Goutama Bachtiar
 
IT Infrastructure - Importance of IT to Business
IT Infrastructure - Importance of IT to BusinessIT Infrastructure - Importance of IT to Business
gray_audit_presentation.ppt
gray_audit_presentation.pptgray_audit_presentation.ppt
gray_audit_presentation.ppt
KhalilIdhman
 
Executive Overview of IT Strategy and Capability Maturity Framework
Executive Overview of IT Strategy and Capability Maturity FrameworkExecutive Overview of IT Strategy and Capability Maturity Framework
Executive Overview of IT Strategy and Capability Maturity Framework
Vishal Sharma
 
Chap2 2007 Cisa Review Course
Chap2 2007 Cisa Review CourseChap2 2007 Cisa Review Course
Chap2 2007 Cisa Review CourseDesmond Devendran
 
IT Governance & Leadership 17 - 20 November 2014 Dubai, UAE
IT Governance & Leadership 17 - 20 November 2014 Dubai, UAEIT Governance & Leadership 17 - 20 November 2014 Dubai, UAE
IT Governance & Leadership 17 - 20 November 2014 Dubai, UAE
360 BSI
 
CIT 3122 IS Governance Lecture 3.pptx
CIT 3122 IS Governance Lecture 3.pptxCIT 3122 IS Governance Lecture 3.pptx
CIT 3122 IS Governance Lecture 3.pptx
anthonywanjohi5
 
Presenting VALIT Frameworks and Comparing between Them and Other Enterprise A...
Presenting VALIT Frameworks and Comparing between Them and Other Enterprise A...Presenting VALIT Frameworks and Comparing between Them and Other Enterprise A...
Presenting VALIT Frameworks and Comparing between Them and Other Enterprise A...
Eswar Publications
 
CISSPills #3.02
CISSPills #3.02CISSPills #3.02
Report on IT Auditing and Governance_Ta_Hoang_Thang
Report on IT Auditing and Governance_Ta_Hoang_ThangReport on IT Auditing and Governance_Ta_Hoang_Thang
Report on IT Auditing and Governance_Ta_Hoang_ThangThang Ta Hoang
 
ITS 833 – INFORMATION GOVERNANCEChapter 10 - Information Go.docx
ITS 833 – INFORMATION GOVERNANCEChapter 10 -  Information Go.docxITS 833 – INFORMATION GOVERNANCEChapter 10 -  Information Go.docx
ITS 833 – INFORMATION GOVERNANCEChapter 10 - Information Go.docx
vrickens
 
ITS 833 – INFORMATION GOVERNANCEChapter 10 - Information Go.docx
ITS 833 – INFORMATION GOVERNANCEChapter 10 -  Information Go.docxITS 833 – INFORMATION GOVERNANCEChapter 10 -  Information Go.docx
ITS 833 – INFORMATION GOVERNANCEChapter 10 - Information Go.docx
donnajames55
 
COBIT 2019 - DIGITAL TRUST FRAMEWORK
COBIT 2019 - DIGITAL TRUST FRAMEWORKCOBIT 2019 - DIGITAL TRUST FRAMEWORK
COBIT 2019 - DIGITAL TRUST FRAMEWORK
Maganathin Veeraragaloo
 
Cobit Training course
Cobit Training courseCobit Training course
Cobit Training course
Iman Baradari
 
CoBIT 5 (A brief Description)
CoBIT 5 (A brief Description)CoBIT 5 (A brief Description)
CoBIT 5 (A brief Description)
Sam Mandebvu
 
Implementation of a Decision System for a Suitable IT Governance Framework
Implementation of a Decision System for a Suitable IT Governance FrameworkImplementation of a Decision System for a Suitable IT Governance Framework
Implementation of a Decision System for a Suitable IT Governance Framework
IJCSIS Research Publications
 

Similar to rethinking marketing (20)

IT Governance and Compliance: Its Importance and the Best Practices to Follow...
IT Governance and Compliance: Its Importance and the Best Practices to Follow...IT Governance and Compliance: Its Importance and the Best Practices to Follow...
IT Governance and Compliance: Its Importance and the Best Practices to Follow...
 
Cobit 41 framework
Cobit 41 frameworkCobit 41 framework
Cobit 41 framework
 
Proposal of a Framework of Lean Governance and Management of Enterprise IT
Proposal of a Framework of Lean Governance and Management of Enterprise ITProposal of a Framework of Lean Governance and Management of Enterprise IT
Proposal of a Framework of Lean Governance and Management of Enterprise IT
 
Governance and Management of Enterprise IT with COBIT 5 Framework
Governance and Management of Enterprise IT with COBIT 5 FrameworkGovernance and Management of Enterprise IT with COBIT 5 Framework
Governance and Management of Enterprise IT with COBIT 5 Framework
 
Accountability Corbit Overview 06262007
Accountability Corbit Overview 06262007Accountability Corbit Overview 06262007
Accountability Corbit Overview 06262007
 
IT Infrastructure - Importance of IT to Business
IT Infrastructure - Importance of IT to BusinessIT Infrastructure - Importance of IT to Business
IT Infrastructure - Importance of IT to Business
 
gray_audit_presentation.ppt
gray_audit_presentation.pptgray_audit_presentation.ppt
gray_audit_presentation.ppt
 
Executive Overview of IT Strategy and Capability Maturity Framework
Executive Overview of IT Strategy and Capability Maturity FrameworkExecutive Overview of IT Strategy and Capability Maturity Framework
Executive Overview of IT Strategy and Capability Maturity Framework
 
Chap2 2007 Cisa Review Course
Chap2 2007 Cisa Review CourseChap2 2007 Cisa Review Course
Chap2 2007 Cisa Review Course
 
IT Governance & Leadership 17 - 20 November 2014 Dubai, UAE
IT Governance & Leadership 17 - 20 November 2014 Dubai, UAEIT Governance & Leadership 17 - 20 November 2014 Dubai, UAE
IT Governance & Leadership 17 - 20 November 2014 Dubai, UAE
 
CIT 3122 IS Governance Lecture 3.pptx
CIT 3122 IS Governance Lecture 3.pptxCIT 3122 IS Governance Lecture 3.pptx
CIT 3122 IS Governance Lecture 3.pptx
 
Presenting VALIT Frameworks and Comparing between Them and Other Enterprise A...
Presenting VALIT Frameworks and Comparing between Them and Other Enterprise A...Presenting VALIT Frameworks and Comparing between Them and Other Enterprise A...
Presenting VALIT Frameworks and Comparing between Them and Other Enterprise A...
 
CISSPills #3.02
CISSPills #3.02CISSPills #3.02
CISSPills #3.02
 
Report on IT Auditing and Governance_Ta_Hoang_Thang
Report on IT Auditing and Governance_Ta_Hoang_ThangReport on IT Auditing and Governance_Ta_Hoang_Thang
Report on IT Auditing and Governance_Ta_Hoang_Thang
 
ITS 833 – INFORMATION GOVERNANCEChapter 10 - Information Go.docx
ITS 833 – INFORMATION GOVERNANCEChapter 10 -  Information Go.docxITS 833 – INFORMATION GOVERNANCEChapter 10 -  Information Go.docx
ITS 833 – INFORMATION GOVERNANCEChapter 10 - Information Go.docx
 
ITS 833 – INFORMATION GOVERNANCEChapter 10 - Information Go.docx
ITS 833 – INFORMATION GOVERNANCEChapter 10 -  Information Go.docxITS 833 – INFORMATION GOVERNANCEChapter 10 -  Information Go.docx
ITS 833 – INFORMATION GOVERNANCEChapter 10 - Information Go.docx
 
COBIT 2019 - DIGITAL TRUST FRAMEWORK
COBIT 2019 - DIGITAL TRUST FRAMEWORKCOBIT 2019 - DIGITAL TRUST FRAMEWORK
COBIT 2019 - DIGITAL TRUST FRAMEWORK
 
Cobit Training course
Cobit Training courseCobit Training course
Cobit Training course
 
CoBIT 5 (A brief Description)
CoBIT 5 (A brief Description)CoBIT 5 (A brief Description)
CoBIT 5 (A brief Description)
 
Implementation of a Decision System for a Suitable IT Governance Framework
Implementation of a Decision System for a Suitable IT Governance FrameworkImplementation of a Decision System for a Suitable IT Governance Framework
Implementation of a Decision System for a Suitable IT Governance Framework
 

Recently uploaded

Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
syedasifsyed46
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
Vbout.com
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
VWO
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
smmpanel567
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponMetaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 

rethinking marketing

  • 1. IT GOVERNANCE Presented by 1.Navneet Singh(2013165) 2.Nilay Kohalay(2013 3.Nimisha Agarwal(2013 4.Nisidh Lad(2013
  • 2. contents  What is information technology  IT GOVERNANCE  Why IT Governance  Framework  Who benefits from IT governance  Areas of IT governance  Rules and regulation  Advantages and disadvantages  Implications
  • 3. What is Information Technology?  It refers to creation, gathering, processing, storage and delivery of the information and processes and devices that make it possible.  It processes raw data.  It can package information in new form so that it is easy to understand and attractive.  It deals with the use of computers and computer software to convert, store, protect, process, transmit, and securely retrieve information.
  • 4. IT Governance  Consists of the leadership, organizational structures and processes that ensure that the enterprise’s information technology sustains and extends the organization’s strategies and objectives.  Safety of the commonwealth, duty to our principals, and to each other requires that we adhere, and be seen to adhere, to the highest ethical standards of behavior.  It can be classified as running the business of IT vs running the technology by setting the rules and assuring that they are followed.  Ethical responsibility of the stakeholders. • Principal – Business • Commonwealth – People • Each other - Reputation
  • 5. Why IT governance? • RACE 1) 2) 3) 4) Responsibility Accountability, Communication Empowerment
  • 6. Why IT governance ?  Direct impact on business performance   Operational Strategic  Risk  Regulatory Environment
  • 7. Framework of IT governance
  • 8. Who benefited from sustainable and effective IT governance? • • • • What Executives get? What mid level business manager get what senior it manager get What program /project and operation manager get? • What everyone gets
  • 9.  According to the IT Governance Institute, there are five areas of focus:  Strategic alignment: Linking business and IT so they work well together.  Value delivery: Making sure that the IT department does what’s necessary to deliver the benefits promised at the beginning of a project or investment.  Resource management: One way to manage resources more effectively is to organize your staff more efficiently. This allows organizations to deploy employees to various lines of business on a demand basis.  Risk management: Instituting a formal risk framework that puts some rigor around how IT measures, accepts and manages risk, as well as reporting on what IT is managing in terms of risk.  Performance measures: Putting structure around measuring business performance. One popular method involves instituting an IT Balanced Scorecard, which examines where IT makes a contribution in terms of achieving business goals.
  • 10.             References that are useful guides to the implementation of information technology governance are: AS8015-2005 Australian Standard for Corporate Governance of Information and Communication Technology. ISO/IEC 38500:2008 Corporate governance of information technology, provides a framework for effective governance of IT to assist those at the highest level of organizations to understand and fulfill their legal, regulatory, and ethical obligations in respect of their organizations’ use of IT. COBIT (Control Objectives for Information and related Technology) world's leading IT governance and control framework. COBIT provides a reference model of 34 IT processes typically found in an organization. ITIL (IT Infrastructure Library) is a high-level framework with information on how to achieve a successful operational Service management of IT, developed and maintained by the United Kingdom's Office of Government Commerce, in partnership with the IT Service Management Forum. ISO/IEC 27000-series - focus on Information Security CMM - The Capability Maturity Model: focus on software engineering TickIT - a quality-management certification program for software development Non-IT specific frameworks of use include: The Balanced Scorecard (BSC) - method to assess an organization’s performance in many different areas. Six Sigma - focus on quality assurance TOGAF - The Open Group Architectural Framework - methodology to align business and IT, resulting in useful projects and effective governance.
  • 11. Advantages  More synergies  More standardisation  More control over priorities  Increased infrastructure  Critical mass of skills  Improved visibility into cost  More responsive to diverse needs
  • 12. Disadvantages Business Unit Autonomy  Typically higher cost  Poor integration  Less Standardisation Enterprise Wide  Less responsive to owners and business units  No business unit ownership  Not aligned to business  Slower time-to-market
  • 13. Learning and Implications Learnings:  Ongoing Operations  Cost effective service Delivery  Value creation and Capture  Strategic Partnership  Strategic Leadership Implications:  Calculating the cost effectiveness  Benchmarking against the best peers  Communicating the structures and changes throughout the organization  Quick Flow of data throughout the organization

Editor's Notes

  1. ct