1950: ‣Cold War heats up when United States convicts communist spy Alger Hiss of perjury ‣Truman orders development of hydrogen bomb ‣United States enters Korean War ‣FCC licenses first color television broadcasts ‣“Great Appalachian Storm” ravages 22 northeastern states, killing 323 people ‣Peanuts debuts in seven newspapers
1963• George Wallace becomes governor of Alabama• Betty Friedan publishes The Feminine Mystique, launching the Women’s Movement• The Beatles release their first album, Please Please Me• U.S. Postal Service introduces ZIP Codes• Coke unveils TaB, the first diet cola• Martin Luther King delivers “I Have a Dream” speech• President John F. Kennedy is assassinated
1972✓ President Nixon visits China for eight days✓ Nixon re-elected as the Watergate Scandal breaks✓ U.S. ground troops leave Vietnam✓ Atari kicks off video game craze with launch of Pong✓ Apollo 17 is last manned mission to the moon✓ Wallace is shot✓ The Boston Marathon allows women to officially compete
• Dow Jones closes above• 2,000 for first time DJ drops 22.6 percent on 1987 “Black Monday” (remains largest one-day decline)• Second “Unabomber” bomb explodes• “Baby Jessica” rescued after falling into a well• Prozac approved• Tower Commission blames President Reagan for Iran- Contra affair• World population reaches 5 billion
2001 • September 11 attacks • George W. Bush becomes president • First self-contained artificial human heart implanted • U.S. Patriot Act becomes law • Enron files bankruptcy • Timothy McVeigh is executed for Oklahoma City bombing
2008Iraq War enters its fifth yearDow Jones drops 33.8 percentEarthquake in China kills 69,000Barack Obama becomes firstAfrican American elected presidentMichael Phelps wins 8 Gold MedalsBernie Madoff arrestedFidel Castro, leader of Cuba since1959, resignsApple sells 11.4 million iPhones
Generations aredetermined less by timeperiods and more by the momentous historical events that bond their members.
The September 11 terrorist attacks,Columbine high school massacre, andKatrina all happened in their lifetime; yet optimistic aboutthey tend to begoing to college, making lots ofmoney, and being famous.
Ron Alsop, The Trophy Kids Grow Up“It may seem obvious that employees should show up on time, limit lunchtime to an hour, and turn off cellphones during meetings. But those basics aren’t necessarily apparent to many millennials.”
Sol√ e f∅r whyIn 1968, 18 percent of American college freshmanhad achieved an A average in high school.By 2004, that figure was 48 percent.During that same period, SAT scores decreased. SOURCE: Twenge, J. M. (2006). Generation me: Why today’s young Americans are more confident, assertive, entitled—and more miserable than ever before. New York: Free Press.
In a 2008 survey conducted by theJosephson Institute, 64 percent of highschool students said they cheated on atest in the past year, and 38 percentsaid they cheated more than once.**However, 26 percent confessed to lying on the survey.
Bred for SuccessHighly educated; pressured to achieve
Used to feelingspecialand receiving praise,Gen Yers do not takecriticism well.
Striving to be friends withtheir children, parents givekids significant influence infamily decision-making.
SOME MANAGERS COMPLAIN THAT YERSARE TOO BLUNT.THEY WANT INSTANT FEEDBACK, SO THEYGIVE IT IN RETURN.
“Generation Yhas been calledthe least stablegenerational groupand the mostwilling to job-hop.”Randstad, 2008 World of Work Survey, p. 27
The Netter Paradox “The money’s good. But won’t you just downsize me, too?”
only20percent of millennials describe their generational cohorts as having a strong work ethic Source: Randstad
•G eneration Z on ut” Generati •The “Bailo rs •Ob ama Boome 1 •Gene ration H1N n man d Generatio •The On-De t eration TexNaming •Gen ct ive Generat ion •The Interathe next •Generat ion Wannab e Hexgeneration •Generation
Why?(the answer determines my future behavior)
Dictionary: attribute (uh-trib-yoot)-verb (used with object)1. to think of something as caused by a particular circumstance.2. to consider as a quality or characteristic of the person.Origin: 1350-1400; Latin attribūtus
I’m late because my alarm clock didn’t go off. External I’m in trouble for being late because my bossAttributed to outside is a jerk. agent or force She only got her promotion because they needed to fill a quota.
I’m the type of person who always likes to be on time. I earned my promotion Internal by working harder than Attributed to everyone else did. personality factorsHe’s behind in that project because he’s an idiot.
“The more that people’s feelings of self-worth are wrapped up in a poor decisionthey’ve made, the greater their impulse will be to justify it in some way.” DANIEL C. MOLDEN NORTHWESTERN UNIVERSITY
“If we can control the attributions people make, then we can influence their future behavior.” –Steve Booth-Butterfield, Steve’s Primer of Practical Persuasion
“This is the neatest classroom. You must be veryneat students who really care about their room.”
REINFORCEMENT TRAINING: “I’m proud of you and pleased with your progress.” PERSUASION TRAINING: “Try harder. You should be getting better grades in math.” ATTRIBUTION TRAINING: “You work hard andseem to know your math assignments very well.”
Students who received attributiontraining scored one to two pointshigher (out of twenty) than thosereceiving persuasion and reinforcement.
“Generational differencesare often about perspective and how things should be done. It’s as if everyone looks at the other group saying, ‘That’s not how I would do it.’” Randstad 2008 World of Work Survey
reality:“The transfer of knowledgebetween retiring generationsof veteran workers and newerentrants to the workforce isunlikely.” Randstad