Each Generation Rebels against the elder-built world and against the generation before it. (Think X>Boomer and Millennial>X)Redirects society towards its own inclinations.
Each Generation 1. Solves the problems facing the prior youth generation (Millennial>X)2. Corrects for the behavioral excess it perceives in current midlife generation (Millennial>Boomer) 3. Fills the social role being vacated by the departing elder generation (Millennials>G.I.)
Each GenerationIs shaped by their surroundings and by the generations with which they interact.While being born becomes history, and as they age they make history.
Types of HistorySocial Moment - a brief period of time when people perceivehistorical events to radically alter their social environments. 1. Secular Crisis - when society focuses on reordering the outer world of institutions and social behavior. 2. Spiritual Awakening - when society focuses on changing the inner world of values and personal behavior.
Repeating in America 1. Idealist - encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood.2. Reactive - encounters a spiritual awakening entering youth, and a secular crisis entering midlife. 3. Civic - encounters a secular crisis entering rising adulthood, and a spiritual awakening entering elderhood. 4. Adaptive - encounters a secular crisis entering youth, and a spiritual awakening entering midlife.
“A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
About Generation XBorn and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.Demonized by Hollywood: Rosemary’s Baby, TheExorcist, Taxi Driver, Pretty Baby and The Omen.
About Generation X Playing to win by half expecting to lose.Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype.
About Generation XBecoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
MommyMany Generation X women are chosing not to return to work after they have children. ABC News Special Report “The Mommy Wars”
MillennialLargest, most wanted, most watched over andmost diverse generation in American history. Howe and Strauss “Millennials Rising”
1. Integrate the four E’s Higher Education is the experience economy: 4 E’s Absorption Entertainment EducationPassive Participation Active Participation Esthetic Escape Strategic Horizons, LLP Immersion
2. Aesthetics, Esthetics & Cues Fast Company, October 2010 Photograph Courtesy of McDonalds NDG Australia"If you have a restaurant that is appealing, contemporary, andrelevant both from the street and interior, the food tastes better." Don Thompson, COO
2. Aesthetics, Esthetics & Cues “The study by the Association of Higher Education Facilities Officers sought to determine “the relative importance of an institution’s physical assets on a student’s choice of school,” so they surveyed about 16,000 students from 46 colleges. More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.
2. Aesthetics, Esthetics & Cues Elon University
3. Authenticity “Stop saying what your offerings are through advertising and start creating places--permanent or temporary, physical or virtual, fee-based or free--where people can experience what those offerings, as well as your enterprise, actually are.”
3. Authenticity or “Keep it real” SACAC Survey of 200+ National Merit Scholars“I believe that imperfections show character. Thats what I was looking for in a college. A school that seemingly has no flaws during a one hour information session (and tour) not only stands out negatively, but it comes off as bland and ordinary.” Read the complete survey results Password: sacac
Media and Resources Did You Know? Video http://www.youtube.com/watch?v=PHmwZ96_Gos&feature=related Web 3.0 Video http://www.youtube.com/watch?v=YmwwrGV_aiE Pew Internet Researchhttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
Mommy Tell My Professor He’s Not Nicehttp://www.sptimes.com/2006/06/19/State/Mommy__tell_my_profes.shtmlA Generation Serves Notice; Its a Moving Target http://query.nytimes.com/gst/fullpage.html? res=9D0CE7D9123FF931A15752C0A9609C8B63 facebook grows up http://www.newsweek.com/id/32261/page/2
YouthQuake (Millennial Values in Work)http://www.businessweek.com/magazine/content/08_03/b4067000290367.htm? chan=magazine+channel_top+stories Scenes From A Culture Clash http://www.fastcompany.com/magazine/102/culture-clash.html Get The Best Out Of Millennials http://www.adage.com/talentworks/article?article_id=124891
The Millennials are Cominghttp://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml Employee Evolution - Millennials at Work http://www.employeeevolution.com/ TargetX iThink Blog http://.targetx.com/ithink