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OVER 100+
EYE OPENING
FACTS ABOUT
GENERATION Z
CURATED YOUTH INSIGHTS +
SOCIAL ENGAGEMENT TIPS
A 2015 FORBES STUDY ESTIMATED
GENERATION Z MADE UP ABOUT
25% OF THE U.S. POPULATION.
‘‘ACCORDING TO THE MOST RECENT U.S. CENSUS ESTIMATES,
GEN Z IS ABOUT 20 MILLION STRONG AND PROJECTED TO HIT
23 MILLION BY ...
WHOIAM
Givescredit
toothers
GlobalWorld
Citizen
CreativeSensitiveto
others
ChangeAgent
&Do-gooder
MediaMaker
OptimisticOut...
GEN Z DIGITAL EXPERIENCE
ATTRIBUTES
Gen Z, more than any other generation is driven by digital experiences.
These digital ...
GEN Z ADAPTIVE SURVIVAL
STRATEGIES
Gen Z’s came of age in an economic downturn, seeing their Millennial siblings
strugglin...
GEN Z ADAPTIVE SURVIVAL
STRATEGIES (CONTINUED)
These pragmatic youth are natural preparers in the face of an unpredictable...
GEN Z ADAPTIVE SURVIVAL
STRATEGIES (CONTINUED)
Gen Z are consciously taking time to self-soothe, (a classic coping mechani...
GEN Z ADAPTIVE SURVIVAL
STRATEGIES (CONTINUED)
This is the first generation of “digital latchkey kids.” Though increasingl...
NOTHING IS MORE CENTRAL TO
GEN Z THAN A MOBILE DEVICE.
Mobile devices are the gateway to communication (via texting),
soci...
GEN Z MOBILE TRENDS
The most recent Pew Research Tweens & Tech
report delved into the mobile habits of tweens.
The big (bu...
MINORITY YOUTH &
MOBILE PHONE USAGE
For many minority youth, mobile devices (smart-phones & tablets) are their
only access...
FOR GEN Z, OWNING A CELL
PHONE HAS SHIFTED FROM
A LUXURY TO A NECESSITY.
With each passing year, children are receiving th...
EMOTIONAL ATTACHMENT
TO MOBILE DEVICES
As children become tweenagers, receiving a phone becomes just another
rite of passa...
EMOTIONAL ATTACHMENT
TO MOBILE DEVICES
(CONTINUED)
These numbers are only on the rise and the fact that the majority of Ge...
MOBILE INTERNET USE
Gen Z are also going online frequently. Aided by the convenience and
constant access provided by mobil...
MOBILE INTERNET USE
(CONTINUED)
Source: Pew Research Center’s Teens Relationships Survey, Sept. 25-Oct. 9, 2014 and Feb. 1...
MOBILE INTERNET USE
(CONTINUED)
Nearly three-quarters (73%) have a smart-phone while just 12% of tweens 13 to 17
say they ...
A key insight we learned in 2015 from our Youthvine
community was that both tweens and teens have little
differentiation b...
GEN Z TECHNOLOGY
TRENDS
Tweens are “mobile homesteaders” – who use a variety of apps to share,
communicate, and show off t...
GEN Z TECHNOLOGY
TRENDS (CONTINUED)
Tweens move seamlessly between mobile devices and PCs, 41% cited
using only mobile dev...
TWEENS &
MESSAGING APPS
Nearly all of tween cell phone owners use text messaging — either directly
through their mobile ph...
TWEENS &
MESSAGING APPS
(CONTINUED)
However, tweens on the lower end of the income spectrum are also
more likely to use me...
SOCIAL MEDIA TRENDS
In a Pew Internet study, when asked a general question about whether they used
social media, three-qua...
SOCIAL MEDIA TRENDS
While there are many social and digital channels to occupy the attention of this
demographic, we feel ...
FACEBOOK
Despite numerous reports that “teens don’t
use Facebook”, it remains the most popular
of all the social media pla...
INSTAGRAM
First launched in 2010, Instagram has
become a mainstay for adolescent
social media users.
More than half (52%) ...
SNAPCHAT
Snapchat is another relatively new
photo and video focused sharing app
that Gen Z have embraced in the last
two a...
VINE
Roughly one quarter of Gen Z (24%) use
Vine, an app that allows users to record
and share short, six-second videos.
V...
YOUNOW
YouNow is a video-based social
networking site that allows users to watch
and create interactive live stream videos...
TUMBLR
Tumblr is a microblogging service
where users can curate and share
posts of mostly visual content they
create thems...
GEN Z MEDIA
CONSUMPTION TRENDS
When it comes to content, social video is the clear winner. Younger Gen Z are
most drawn to...
TWEENAGE GIRLS ARE USING SOCIAL MEDIA SITES
& PLATFORMS, PARTICULARLY VISUALLY-ORIENTED
ONES - FOR SHARING MORE THAN THEIR...
VIDEO GAMES
Some 81% of tweens 13 to 17 have or have access to a game console such as a
Playstation, Xbox, or Wii. 91% of ...
VIDEO CALLING
Some 47% of Gen Z talk with others over video
connections such as Skype, Oovoo, Facetime, and
Omegle. Older ...
Despite all the new media Gen Z have at their disposal - from
Instagram to YouTube to Xbox, tweens still rank watching TV
...
GEN Z TRADITIONAL TV
Gen Z are spending more time on
Netflix and YouTube as opposed to
traditional TV; the amount of time
...
YOUR “VOICE” SHOULD BE ASPIRATIONAL ENOUGH TO LOOK UP
TO BUT “LIKE ME” ENOUGH TO RELATE TO AND CONNECT WITH.
WHEN INTERACT...
HOW TO SPEAK TO GEN Z
DO NOT BEBE
Smart, witty, humorous, and
slightly irreverent.
Forever cool because we
stay true to ou...
GEN Z MESSAGING
CHARACTERISTICS
An authentic voice comes from a single persona.
LANGUAGE
CREATIVE
THE POPULAR KID THAT’S E...
FIVE ESSENTIAL TIPS FOR
CONNECTING WITH GEN Z
Thumbs First
Gen Z is a thumbs first generation.
Born with mobile devices, a...
FIVE ESSENTIAL TIPS FOR
CONNECTING WITH GEN Z
Come Together
Tweens have had the total sum of world
knowledge a Google sear...
‘‘GEN Z IS IN CONSTANT CONTACT, ALMOST 24/7.
ALTHOUGH EASILY CONSIDERED A TREND, THIS
BEHAVIOR HAS ALMOST TRANSCENDED THE
...
SOURCES
Youthvine Gen Z Research and
Co-Creation Community
Pew Internet 2015 Tween Study
PiperJaffray Taking Stock with
Tw...
GREGG WITT
Chief Engagement Officer, Immersive Youth Marketing
Tel: 619-342-6482 I gregg@immersiveyouth.com I Twitter: @im...
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Over 100 Eye Opening Stats About Generation Z

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A curated presentation of youth market research by industry experts targeting tweens, teens, and young adults worldwide.

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Over 100 Eye Opening Stats About Generation Z

  1. 1. OVER 100+ EYE OPENING FACTS ABOUT GENERATION Z CURATED YOUTH INSIGHTS + SOCIAL ENGAGEMENT TIPS
  2. 2. A 2015 FORBES STUDY ESTIMATED GENERATION Z MADE UP ABOUT 25% OF THE U.S. POPULATION.
  3. 3. ‘‘ACCORDING TO THE MOST RECENT U.S. CENSUS ESTIMATES, GEN Z IS ABOUT 20 MILLION STRONG AND PROJECTED TO HIT 23 MILLION BY 2020. IN ADDITION, OTHER DEMOGRAPHIC RESEARCH ESTIMATES THAT THIS IS ONE OF THE MOST DIVERSE GROUPS IN UNITED STATES HISTORY. WHO IS GEN Z? Members of Generation Z are currently 18 years and younger with a birth year between 2001 and 2025.
  4. 4. WHOIAM Givescredit toothers GlobalWorld Citizen CreativeSensitiveto others ChangeAgent &Do-gooder MediaMaker OptimisticOutgoing InquisitiveCulturally Diverse PlayfulConnectedall thetime PERSONALITY COMMON GENERATION Z ATTRIBUTES
  5. 5. GEN Z DIGITAL EXPERIENCE ATTRIBUTES Gen Z, more than any other generation is driven by digital experiences. These digital experiences are being fueled by changes in the characteristics of Gen Z and the ways in which they use new technologies to exchange information and communicate. Gen Z has always had the ability to multi-task and handle multiple streams of information and juggle both short and long term information and/or learning goals. ON-DEMAND Gen Z expects to pick and use various types of media and create a personalized “mash- up” of content. Students also use social media as a way to express their identity and creativity through creation of user-generated content. INTERACTIVE Gen Z learns best through observation, collaboration, intrinsic motivation, and from self-organizing social systems comprised of peers. This can take place in either a virtual (messaging, virtual reality) or in-person environment. COLLABORATIVE Brand awareness and Gen Z customer acquisition takes place only when situated in a social and authentic context. AUTHENTIC
  6. 6. GEN Z ADAPTIVE SURVIVAL STRATEGIES Gen Z’s came of age in an economic downturn, seeing their Millennial siblings struggling with huge student loan debt and living through a cascade of social media amplified tragedies like Hurricane Sandy, terror attacks, and mass shootings like Sandy Hook. For them, life has always been a 24/7 hybrid social media reality show and as a result they have consciously or unconsciously developed “adaptive survival strategies” for navigating their always connected world.
  7. 7. GEN Z ADAPTIVE SURVIVAL STRATEGIES (CONTINUED) These pragmatic youth are natural preparers in the face of an unpredictable world – whether planning for physical safety in light of violence, or prepping for their futures in a more uncertain economic climate. Accustomed to high school intruder drills, they are always in “exit strategy” mode, with over a third agreeing they “plot out escape plans when in public places”, because of events like Sandy Hook. Although half are scared of violence at school, they seem to have adopted a practical “Keep Calm and Carry On” mentality. LIFE-PREPPING
  8. 8. GEN Z ADAPTIVE SURVIVAL STRATEGIES (CONTINUED) Gen Z are consciously taking time to self-soothe, (a classic coping mechanism from hyper-stimulation) disconnect, de-stress, de-stimulate, and control inputs. 8 in 10 Gen Z agree that “Sometimes I just need to unplug and enjoy the simple things.” 82% agree “when I’m stressed or overwhelmed, I like to stop and just do one thing at a time.” 57% like to take a break from technology to make things with their hands. 54% of 14 - 17 year old girls say baking makes them feel less anxious. MONO-TASKING
  9. 9. GEN Z ADAPTIVE SURVIVAL STRATEGIES (CONTINUED) This is the first generation of “digital latchkey kids.” Though increasingly physically protected by parents, digital behavior is not as closely monitored. But like the Gen X Latchkey Kids who created their own rules and regimes while parents worked, youth today are surprisingly filtering out what’s overwhelming to them online: avoiding certain Youtube videos or sites that they think are gross, inappropriate, or disturbing. They’re slimming down their social networks and finding niche/private places to share in a controlled environment, whether it’s Snapchat or a locked Instagram feed. HYPER-FILTERING
  10. 10. NOTHING IS MORE CENTRAL TO GEN Z THAN A MOBILE DEVICE. Mobile devices are the gateway to communication (via texting), socialization (through apps like Snapchat, Instagram, Twitter & Tumblr) and staying in touch with family/friends (through messaging apps).
  11. 11. GEN Z MOBILE TRENDS The most recent Pew Research Tweens & Tech report delved into the mobile habits of tweens. The big (but not surprising) takeaway is that 88% of American youth ages 13 to 17 have or have access to a mobile phone of some kind, and a majority of tweens (73%) have smart-phones.
  12. 12. MINORITY YOUTH & MOBILE PHONE USAGE For many minority youth, mobile devices (smart-phones & tablets) are their only access point to the internet and social media sites. This is largely due to the lack of broadband access in urban areas. African-American youth are the most likely of any racial or ethnic group to have or have access to a smart-phone; 85% of African-American youth report smart- phone ownership, compared with 71% of Caucasian and 71% of Hispanic youth.
  13. 13. FOR GEN Z, OWNING A CELL PHONE HAS SHIFTED FROM A LUXURY TO A NECESSITY. With each passing year, children are receiving their own mobile technology earlier than ever before and becoming increasingly reliant on it. Ironically in many ways tweens do not need cell phones, but rather they just get them.
  14. 14. EMOTIONAL ATTACHMENT TO MOBILE DEVICES As children become tweenagers, receiving a phone becomes just another rite of passage that allows them to be further connected with their peers and it is now a social norm to have one at an early age. Additional research from the Pew Research Center stated that “nearly three- quarters of teens have or have access to a smart-phone and 30% have a basic phone, while just 12% of teens 13 to 17 say they have no cell phone of any type”.
  15. 15. EMOTIONAL ATTACHMENT TO MOBILE DEVICES (CONTINUED) These numbers are only on the rise and the fact that the majority of Gen Z’s own a cell phone has become one of this generation’s defining characteristics. As a result of the device functionality “24% of tweens and teens go online ‘almost constantly’”. This trend is generally occurring in many countries across the globe but is specifically occurring in the United States.
  16. 16. MOBILE INTERNET USE Gen Z are also going online frequently. Aided by the convenience and constant access provided by mobile phones, 92% report going online daily — with 24% using the Internet “almost constantly,” 56% go online several times a day, and 12% reporting once-a-day use. The Pew survey shows that 91% of tweens and teens go online from a mobile device, at least occasionally. 91%
  17. 17. MOBILE INTERNET USE (CONTINUED) Source: Pew Research Center’s Teens Relationships Survey, Sept. 25-Oct. 9, 2014 and Feb. 10-Mar. 16, 2015. (n=1,060 teens ages 13 to 17). Note: Percentages marked with a superscriptletter (e.g.,*) indicate a statistically significant difference between that row and the row designated by that superscript letter, among categories of each demographic characteristics (e.g. age). PEW RESEARCH CENTER % Of all teens who have or have access to a desktop, laptop or tablet computers All teens SEX Boys Girls RACE / ETHNICITY White, non-Hispanic Black, non-Hispanic Hispanic AGE 13-14 15-17 SEX BY AGE Boys 13-14 Boys 15-17 Girls 13-14 Girls 15-17 HOUSEHOLD INCOME <$30K $30K - $49,999 $50K - $74,999 $75K+ PARENT EDUCATIONAL ATTAINMENT Less than high school High school Some college College+ URBANITY Urban Suburban Rural 87% 87 88 91de 79 82 84 90f 83 89 85 90 78 83 88l 92lm 73 88p 89p 92p 83 89t 89 58% 54 62a 57 54 62 61 56 55 53 67hi 58 48 45 59lm 65lm 51 51 65pq 59 56 59 55 Desktop or Laptop Access Desktop or Laptop Access Tablet Access Tablet Access
  18. 18. MOBILE INTERNET USE (CONTINUED) Nearly three-quarters (73%) have a smart-phone while just 12% of tweens 13 to 17 say they have no cell phone of any type. More than half of Gen Z have access to a tablet; 87% have a desktop or laptop. African-American and Hispanic youth report going online with greater frequency than Caucasian youth. About a third (34%) of African-American youth and 32% of Hispanic youth report going online “almost constantly,” while 19% of Caucasian youth go online that often.
  19. 19. A key insight we learned in 2015 from our Youthvine community was that both tweens and teens have little differentiation between a “web based browser” experience versus a “mobile app” driven experience. TO THEM IT’S ALL JUST “THE INTERNET.”
  20. 20. GEN Z TECHNOLOGY TRENDS Tweens are “mobile homesteaders” – who use a variety of apps to share, communicate, and show off to their friends. We asked 300 Youthvine tweens what device they use as their primary connection to the Internet, 77% reported using both websites and mobile apps, 19% reported using only mobile apps, and (4%) reported using desktop computers as their primary connection. Nearly all of the tweens surveyed have access to a mobile device (smart- phone, tablet) with the majority owning an iOS device (43%), followed by Android (15%), and Windows (6%).
  21. 21. GEN Z TECHNOLOGY TRENDS (CONTINUED) Tweens move seamlessly between mobile devices and PCs, 41% cited using only mobile devices. 42% self-report spending at least 2 hours a day using social media, 35% report 1 hour a day, and 15% who spend 5 hours a day on social sites. Most of their online time is spent consuming and sharing media through social media apps: 61% report using messaging apps (including texting and SMS) as a primary form of communication and sharing among friends. Tweens said they were MORE likely to use YouTube (26%), Instagram (24%), Snapchat (20%), and Vine (14%) during the 2014-2015 school year.
  22. 22. TWEENS & MESSAGING APPS Nearly all of tween cell phone owners use text messaging — either directly through their mobile phones or through an app or a website. In a testament to the shifting landscape of texting, one third (33%) of tweens with cell phones use messaging apps like Kik, Facebook Messenger, or WhatsApp. 33%
  23. 23. TWEENS & MESSAGING APPS (CONTINUED) However, tweens on the lower end of the income spectrum are also more likely to use messaging apps on their smart-phones, with 39% of cell-owning tweens from households earning less than $50,000 annually using the apps, compared with 31% of tweens from wealthier families. Girls are also a bit more likely than boys to use messaging apps, with 37% of cell-owning girls using them compared with 29% of boys with cell phones. Use of these apps varies little by the age of the tween.
  24. 24. SOCIAL MEDIA TRENDS In a Pew Internet study, when asked a general question about whether they used social media, three-quarters (76%) of Gen Z use social media. When asked about seven specific sites (Facebook, Twitter, Instagram, Snapchat, Tumblr, Google+, and Vine), and given the option to report another site used, 89% of Gen Z reported that they used at least one of the sites and two-thirds of tweens (71%) reported using two or more sites.
  25. 25. SOCIAL MEDIA TRENDS While there are many social and digital channels to occupy the attention of this demographic, we feel that the following are the primary platforms where tweens gather and are most likely to create and share content with their colleagues and drive positive brand associations. We see youth today even more adept at developing their unique persona from a young age, realizing both the need to stand out to get social media likes and, moreover, showcase a unique side to get noticed in a highly competitive college admission process, or if they’re lucky - fame as a YouTuber or IGer!
  26. 26. FACEBOOK Despite numerous reports that “teens don’t use Facebook”, it remains the most popular of all the social media platforms, with 71% of all tweens saying they use Facebook. Boys and girls are equally likely to report using the platform, but older users ages 15 to 17 are more likely to use it than younger users 13 to 14. Much of the difference is located within the youngest age group — the 13-year-olds — of whom less than half (44%) say they use Facebook, while of 77% of 14-to 17-year-olds report use.
  27. 27. INSTAGRAM First launched in 2010, Instagram has become a mainstay for adolescent social media users. More than half (52%) of all Gen Z report using Instagram to share photos and videos with friends, with girls substantially more likely to use it than boys (61% to 44%). The typical American tween who uses Instagram has 150 followers in their network. Girls outpace boys in their typical number of followers, with girls reporting a median of 200 followers on Instagram compared with 100 followers for boys.
  28. 28. SNAPCHAT Snapchat is another relatively new photo and video focused sharing app that Gen Z have embraced in the last two and half years. Two-in-five American tweens (41%) use Snapchat to share images and videos that are then automatically deleted within a predetermined amount of time — usually a few seconds. By a wide margin, girls and older tweens are the most likely to send snaps — with half of girls using the service, compared with 31% of boys.
  29. 29. VINE Roughly one quarter of Gen Z (24%) use Vine, an app that allows users to record and share short, six-second videos. Vine is used by more girls than boys, with 27% of young females using the app compared with 20% of young males.
  30. 30. YOUNOW YouNow is a video-based social networking site that allows users to watch and create interactive live stream videos. This platform is wildly popular with tweens and teens and allows them to interact with a new breed of live broadcasters.
  31. 31. TUMBLR Tumblr is a microblogging service where users can curate and share posts of mostly visual content they create themselves or find elsewhere on the web. About one-inseven (14%) tweens use Tumblr. Tumblr is predominately used by girls in this age group with 23% of girls 13 to 17 using the service, compared with just 5% of boys the same age. Much of this is driven by the oldest girls (ages 15 to 17) of whom 27% report using Tumblr. Overall, older tweens are modestly more likely to use Tumblr than younger tweens, with 10% of 13- to 14-year-olds and 16% of 15-to 17-year-olds using it.
  32. 32. GEN Z MEDIA CONSUMPTION TRENDS When it comes to content, social video is the clear winner. Younger Gen Z are most drawn to YouTube, with 85% stating they use the service to stream videos, 10 percentage points higher than older Gen Z. Overall, Gen Z represents a massive share of US streaming video on Netflix (79%) and YouTube (81%). Tweenage girls use social media sites and platforms — particularly visually oriented ones — for sharing more than their male counterparts do. For their part, boys are more likely than girls to own gaming consoles and play video games.
  33. 33. TWEENAGE GIRLS ARE USING SOCIAL MEDIA SITES & PLATFORMS, PARTICULARLY VISUALLY-ORIENTED ONES - FOR SHARING MORE THAN THEIR MALE COUNTERPARTS DO. TWEENAGE BOYS ARE MORE LIKELY THAN GIRLS TO OWN GAMING CONSOLES.
  34. 34. VIDEO GAMES Some 81% of tweens 13 to 17 have or have access to a game console such as a Playstation, Xbox, or Wii. 91% of tween boys own game consoles, while 70% of girls say they have or have access to a console.
  35. 35. VIDEO CALLING Some 47% of Gen Z talk with others over video connections such as Skype, Oovoo, Facetime, and Omegle. Older girls are the most enthusiastic chatters with 54% of them video calling or chatting with others compared with 44% of all other tweens and teens. And 53% of Hispanic youth video chat and call, a bit more than the 43% of Caucasian youth who report talking by video.
  36. 36. Despite all the new media Gen Z have at their disposal - from Instagram to YouTube to Xbox, tweens still rank watching TV and listening to music as the activities they enjoy “a lot” and do every day, ahead of playing video games/mobile games, watching online videos, and using social media. In fact, only 10% of Gen Z ranked social media as their favorite activity.
  37. 37. GEN Z TRADITIONAL TV Gen Z are spending more time on Netflix and YouTube as opposed to traditional TV; the amount of time they spend on these websites combined equates to 59% versus traditional TV at 29%. On any given day, American teens (13- to 18-year-olds) average about nine hours (8:56) of entertainment media use, excluding time spent at school or for homework. Tweens (8- to 12-year-olds) use an average of about six hours’ (5:55) worth of entertainment media daily.
  38. 38. YOUR “VOICE” SHOULD BE ASPIRATIONAL ENOUGH TO LOOK UP TO BUT “LIKE ME” ENOUGH TO RELATE TO AND CONNECT WITH. WHEN INTERACTING WITH GEN Z,
  39. 39. HOW TO SPEAK TO GEN Z DO NOT BEBE Smart, witty, humorous, and slightly irreverent. Forever cool because we stay true to our identity: fun and full of the adventurous, otherworldly, dream chaser-ness. Proud of who we are, honoring our roots and infusing content with our own personality. Condescending. Never stray from our core values and integrity. A servant to the tides of trends, marketing or anyone trying too hard to be hip. Overt or in your face Not evangelistic or heavy handed, preferring instead to experience.
  40. 40. GEN Z MESSAGING CHARACTERISTICS An authentic voice comes from a single persona. LANGUAGE CREATIVE THE POPULAR KID THAT’S EVERYONE’S FRIEND SHOW NOT TELL GIVES CREDIT TO THE FANS INSTEAD OF TAKING CREDIT SARCASTIC, BUT NOT DRY HUMOR; CLEAR ENOUGH FOR TWEENS TO “GET IT” CULTURALLY DIVERSE CAPTIONS/DESCRIPTIONS SHOULD BE LANGUAGE THAT WILL LAST FOR THE NEXT COUPLE YEARS WITHOUT SOUNDING LAME OR OUTDATED SHORT, COUPLE WORD DESCRIPTIONS ALWAYS UP FOR A CHALLENGE THE LIFE OF THE PARTY ASPIRATIONAL CHEEKY FLEETING PERSONALITY OPTIMISTIC INQUISITIVE PLAYFUL OUTGOING OPEN-MINDED CLEVERUSEOF DOUBLEENTENDRES ALWAYS NICE AND SENSITIVE TO OTHERS USE HASHTAGS FOR ANYTHING TRENDY/TRANSIENT/FLEETING A BELIEVER
  41. 41. FIVE ESSENTIAL TIPS FOR CONNECTING WITH GEN Z Thumbs First Gen Z is a thumbs first generation. Born with mobile devices, apps and the mobile web in their paws, they’re always connected and their world moves fast, changing with every swipe on their phone. Keep It Short When communicating with Gen Z on social media or online, use text that is short, sweet and to the point. This generation is used to communicating in 140 characters or less. Their attention span is limited, so you better hurry up and share your message. An Emoji Is Worth A 1000 Words Gen Z is a highly visual generation. Use emoji, Vines, YouTube video or GIFs to communicate with them and show that you’re willing to speak their language.
  42. 42. FIVE ESSENTIAL TIPS FOR CONNECTING WITH GEN Z Come Together Tweens have had the total sum of world knowledge a Google search away. This has empowered them with opinions and an expectation that you’ll include them in the conversation. Ignore them at your own risk. Change The World Roughly one in four Gen Zs are involved in volunteering. They have a global perspective and want to be part of the solution. They’ll expect you to give them a cause and show them how to get involved.
  43. 43. ‘‘GEN Z IS IN CONSTANT CONTACT, ALMOST 24/7. ALTHOUGH EASILY CONSIDERED A TREND, THIS BEHAVIOR HAS ALMOST TRANSCENDED THE IDEA OF A TREND. IT IS A NORM.
  44. 44. SOURCES Youthvine Gen Z Research and Co-Creation Community Pew Internet 2015 Tween Study PiperJaffray Taking Stock with Tweens 2015 CNN Business Insider Sparks & Honey MTV
  45. 45. GREGG WITT Chief Engagement Officer, Immersive Youth Marketing Tel: 619-342-6482 I gregg@immersiveyouth.com I Twitter: @immersiveyouth immersiveyouthmarketing.com

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