Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
www.TotalYouthResearch.com1slide
7
CHARACTERISTICS
OF
Y & Z
GENERATIONS
{ who are they? }
www.TotalYouthResearch.com2slide
Generation Y
Generation Z
Gen Y:
15-32 years
www.TotalYouthResearch.com3slide
gen Y
millennialsGeneration Y
Gen Z:
0-14 years
www.TotalYouthResearch.com4slide
gen Z
teens Generation Z
www.TotalYouthResearch.com
Get  the  ul(mate  
guide  to  youth  
genera(ons  Y  &  Z    
Get  answers  to  these  3  ques...
www.TotalYouthResearch.com6slide
#1  THE  ANALOG  
GENERATION
flickr © norai-koeln
analog
offline
www.TotalYouthResearch.com7slide
75%of  students  were  able  to  iden(fy    
7  key  emo(ons  of  strangers    
through  ...
www.TotalYouthResearch.com8slide
never underestimate the power
of analog in the digital age
analog
offline
www.TotalYouthResearch.com9slide
#2  THE  SHARED  
EXPERIENCE  GENERATION
shared
experienc
www.TotalYouthResearch.com10slide
82%
of  under  20  year  olds  admiQed  sharing  
social  media  content  in  the  bathr...
www.TotalYouthResearch.com11slide
…if they aren’t sharing
your brand, you don’t exist
shared
experien
www.TotalYouthResearch.com12slide
#3  THE  DISCONNECTED  
GENERATION
disconnect
generation
www.TotalYouthResearch.com13slide
-33%14-­‐17  year  olds  interacted  with  just  

17  people  on  a  regular  basis,  
...
www.TotalYouthResearch.com14slide
…because 1 friend 

> 100 “friends”
friends
generation
www.TotalYouthResearch.com15slide
#4  THE  LOOKUP  
GENERATION
lookup
generatio
www.TotalYouthResearch.com16slide
62%
of  teens  looked  up    
“How  to  Kiss”  on  Google  
(Source  Google  2014)
www.TotalYouthResearch.com17slide
they already Googled your
competition
lookupgeneration
www.TotalYouthResearch.com18slide
#5  THE  PASSIVE  
GENERATION
passivegeneration
www.TotalYouthResearch.com19slide
90%of  all  youth  communica(on  
is  “Passive”  
(Source  Total  Youth  Research)
www.TotalYouthResearch.com20slide
what’s shared is far less important
than the act of sharing itself
passive
generatio
www.TotalYouthResearch.com21slide
#6  THE  DISCRETE  
GENERATION
discrete
eration
www.TotalYouthResearch.com22slide
77%said  the  #1  reason  they  used  Snapchat  
was  because  it didn’t store messages
...
www.TotalYouthResearch.com23slide
privacy isn’t a burden but a key
selling point for Gens Y & Z
privacy
generation
www.TotalYouthResearch.com24slide
#7  THE  STORYTELLING  
GENERATION
orytellinggeneratio
www.TotalYouthResearch.com25slide
47%
of  all  teen  content  on  Instagram  is  
#selfies  
(Source  Total  Youth  Mobile ...
www.TotalYouthResearch.com26slide
every object is an opportunity
to tell their story
storytellgeneration
www.TotalYouthResearch.com
Youth, Students, Teens, Millennials, Generation Y, Generation Z
TOTAL YOUTH RESEARCH
Thank you ...
Share the love
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
www.TotalYouthResearc...
www.TotalYouthResearch.com
Get  the  ul(mate  
guide  to  youth  
genera(ons  Y  &  Z    
Get  answers  to  these  3  ques...
Upcoming SlideShare
Loading in …5
×

7 Characteristics of Generations Y & Z

8,387 views

Published on

What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.

Published in: Lifestyle, Marketing, Social Media

7 Characteristics of Generations Y & Z

  1. www.TotalYouthResearch.com1slide 7 CHARACTERISTICS OF Y & Z GENERATIONS
  2. { who are they? } www.TotalYouthResearch.com2slide Generation Y Generation Z
  3. Gen Y: 15-32 years www.TotalYouthResearch.com3slide gen Y millennialsGeneration Y
  4. Gen Z: 0-14 years www.TotalYouthResearch.com4slide gen Z teens Generation Z
  5. www.TotalYouthResearch.com Get  the  ul(mate   guide  to  youth   genera(ons  Y  &  Z     Get  answers  to  these  3  ques(ons:   Who  are  they?   What  do  they  want?   How  do  we  give  it  to  them? www.totalyouthresearch.com/total-­‐youth-­‐handbook  
  6. www.TotalYouthResearch.com6slide #1  THE  ANALOG   GENERATION flickr © norai-koeln analog offline
  7. www.TotalYouthResearch.com7slide 75%of  students  were  able  to  iden(fy     7  key  emo(ons  of  strangers     through  touch  alone   (Source  The  Total  Youth  Mobile  Report  2015)
  8. www.TotalYouthResearch.com8slide never underestimate the power of analog in the digital age analog offline
  9. www.TotalYouthResearch.com9slide #2  THE  SHARED   EXPERIENCE  GENERATION shared experienc
  10. www.TotalYouthResearch.com10slide 82% of  under  20  year  olds  admiQed  sharing   social  media  content  in  the  bathroom   (Source  The  Total  Youth  Mobile  Report  2015)
  11. www.TotalYouthResearch.com11slide …if they aren’t sharing your brand, you don’t exist shared experien
  12. www.TotalYouthResearch.com12slide #3  THE  DISCONNECTED   GENERATION disconnect generation
  13. www.TotalYouthResearch.com13slide -33%14-­‐17  year  olds  interacted  with  just  
 17  people  on  a  regular  basis,  
 33%  less  than  15  years  ago     (Source  The  Total  Youth  Mobile  Report  2015)
  14. www.TotalYouthResearch.com14slide …because 1 friend 
 > 100 “friends” friends generation
  15. www.TotalYouthResearch.com15slide #4  THE  LOOKUP   GENERATION lookup generatio
  16. www.TotalYouthResearch.com16slide 62% of  teens  looked  up     “How  to  Kiss”  on  Google   (Source  Google  2014)
  17. www.TotalYouthResearch.com17slide they already Googled your competition lookupgeneration
  18. www.TotalYouthResearch.com18slide #5  THE  PASSIVE   GENERATION passivegeneration
  19. www.TotalYouthResearch.com19slide 90%of  all  youth  communica(on   is  “Passive”   (Source  Total  Youth  Research)
  20. www.TotalYouthResearch.com20slide what’s shared is far less important than the act of sharing itself passive generatio
  21. www.TotalYouthResearch.com21slide #6  THE  DISCRETE   GENERATION discrete eration
  22. www.TotalYouthResearch.com22slide 77%said  the  #1  reason  they  used  Snapchat   was  because  it didn’t store messages (Source  Mobile  Squared  2014)
  23. www.TotalYouthResearch.com23slide privacy isn’t a burden but a key selling point for Gens Y & Z privacy generation
  24. www.TotalYouthResearch.com24slide #7  THE  STORYTELLING   GENERATION orytellinggeneratio
  25. www.TotalYouthResearch.com25slide 47% of  all  teen  content  on  Instagram  is   #selfies   (Source  Total  Youth  Mobile  Report  2015)
  26. www.TotalYouthResearch.com26slide every object is an opportunity to tell their story storytellgeneration
  27. www.TotalYouthResearch.com Youth, Students, Teens, Millennials, Generation Y, Generation Z TOTAL YOUTH RESEARCH Thank you for your interest in this research
  28. Share the love don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too www.TotalYouthResearch.com
  29. www.TotalYouthResearch.com Get  the  ul(mate   guide  to  youth   genera(ons  Y  &  Z     Get  answers  to  these  3  ques(ons:   Who  are  they?   What  do  they  want?   How  do  we  give  it  to  them? www.totalyouthresearch.com/total-­‐youth-­‐handbook  

×