Q3 Evaluation

2. Animatic audience feedback
 When showing some peers the animatic storyboard for the ‘Riptide’ video,
we asked them what they thought the story of the song/video was about,
who they thought the target audience would - or should, be, and also what
established artists were out there already who were similar to the Emma
Stevens song that we had chosen.
 We found that:
 It was clear that it was a love story
 It would be most appropriate for young people (roughly aged 10 – young adults), and someone specifically
said girls in particular
 Some aforementioned similar artists were Taylor Swift, Selena Gomez, Demi Lovato, One Direction
 This was useful for our planning as we were initially
intending to aim the video at this age group so it didn’t
affect how we had already planned, meaning no changes
were needed to be made at this point.

3.  We also asked students who did not take Media Studies as a subject, whether they felt the
storyline was appropriate for the narrative.
 To the bottom right of the slide, is a screenshot of the bridge and
chorus of ‘Riptide’.
 It is clearly a person talking about the feelings that they
have for someone, thus encouraging us to produce a love
story type video.
 The non-Media Studies students agreed that a love story was fitting for the song that we had
chosen, as they thought that, from the lyrics, the song is clearly about a young teenage girl on
her way to meet her boyfriend, hence why we chose to include a main protagonist (Hannah)
and a male figure (Sean) in the video.
 This audience feedback was beneficial to our ideas as it meant that
we were able to go through with what we originally wanted.
Opinions on the storyline

4.  Audience feedback was undoubtedly an important part of our evaluation, when looking at
what we thought to be our final product.
 One criticism that we were told was that they felt the video had too much performance in it,
which is understandable as there was a lot of the protagonist singing during it.
 By being told this, we attempted to get rid of some of these clips and replace them with some
other clips, which was beneficial in a way, as it created a sense of synergy in the video. For
example, there are clips of the performer in front of the London Eye and Big Ben so we put in
clips of other iconic London landmarks.
 This piece of audience feedback was significant in editing
our video after the first viewing of our completed product
as it allowed us to make changes in order to make the
video more professional looking.
 We were also told that the lip syncing was next to perfect,
but there were some parts of our lip syncing that were
slightly out of time, which was really obvious due to the accuracy of it throughout.
 This was also vital as it allowed us to get the bits that were out of time, as accurate as possible
for our final product.
In what ways did audience
feedback impact the video?