2. This is a music magazine advert which advertises Florence and the machine’s album.
The album is called lungs and this is shown in contrast to the 3D lungs which are on her
chest. I would have to say that this is the focal point of the image, as this is an original
idea. If we start off at the top of the magazine advert you will find the band name. They
have used a font that is similar to Lucida handwriting. It is in the colour white; they have chosen
white, because it best stands out from the black background. It also helps to keep with
the minimal colour theme. Below that we then see an image of Florence which is also
shown on the front cover of the CD. The expression on her face along side the roses in
the background helps to tie in with the mood of the advert. For me this expresses a very
relaxed and calm attitude. The album title ‘lungs’ relates to this mood because when you
think f lungs you think of breathing and for me I felt ‘relaxed’. I may have also felt this
because her expression is being portrayed onto me.
Moreover, below the image of Florence you then see the album title ‘Lungs’. This is in a
similar font to Adobe Fangsong Std R (with italic) even though it is san serif. This is just like the
bands name because the album name is in the colour white, but it has a much bigger
font size. Following on from the title, below that we see when the release dates. As we
know this is key information for the magazine advert. In addition we also see the singles
which are included in the album: Rabbit heart, Dog days are over, and kiss with a fist.
Including singles on a Cd cover is a good idea to grab more peoples attention. And what
I mean by this is that people may have heard these songs on Spotify/radio and may not
have known the artist. So if they see the song title they may be intrigued to buy or
download the album.
3. The next music magazine advert is for stereophonics. This advert is not too busy and
is quite different and unusual from other magazine adverts. What I mean by this is that
you have the band who are sitting at a café table, but they are in the sea. This would
have been created using different software such a photoshop etc. In addition, I would
say that the focal point for this advert would have to be the band members, especially
the one who is using direct address. This band member is more likely going to grab
your attention because he is looking directly at the camera; this allows you to connect
with him). Another reason would be that you have a dark gloomy background against
their bright faces.
Starting from the top of the magazine advert the first thing you see is the bands name,
‘stereophonics’. This is in bold black writing which is similar to Arial, (in bold). This is
the same font that is used for the writing at the bottom. This is quite a simplistic font.
They may have used a simplistic font, because they don’t want to draw people away
from the unusual image. Below that, you then have the album name which is: Keep
calm and carry on, and this is in a smaller font compared to the bands name.
Following on from that we are then brought to the main image of the magazine advert.
This shows the whole band. We can see that they are sitting at a table and chairs
taken from a café. (I would know it is from a café because you have all the condiments
on the table). Moreover, the next thing I noticed is that they are all looking in different
directions, and as I mentioned before, all except from one. This helps to draw the
audience in. As well as that, looking at their clothing, they are all wearing dark
coloured clothing as well as it mainly being leather jackets and black jeans. They are
wearing this type of clothing because they are a rock band and this helps to show their
relaxed rock vibe. If we carry on down the advert we then see when the album is
released and on what. They made the date much bigger than the rest of the writing,
because they want to make this stand out most.
4. The third magazine advert that I chosen to analyse is of Jake Bugg. This was his
debut album. In the top right hand corner of the advert you have his name, which is
in a big black bold font similar to Franklin Gothic Book. His name has also been
underlined which helps to emphasis his name and make it stand out more. Following
onto the image this is a long shot, but he has been placed in the left frame. Generally
artists are placed in the centre frame, so that fact that he is on the left may imply that
his music is different and unique to others. As well as this is also noticed that this
picture taken for the advert is slightly different compared to the photo for the album.
The album shows a mid shot, but he is slightly in the same position with the same
block of flats behind him. Following onto his body language, he is standing up right
with his hands in his pocket. This suggests that he is laid back but also quite serious;
this may be shown through his music.
If we carry on down the page we then see the rest of the information which is vital for
an advert. This contains the release date, what it is released on and some artists
includes the title of some singles. We first see (at the top) some reviews of his
album. This is a great way, especially for debut albums, to help get them sold. It then
follows on by saying ‘Debut album’ and his two singles. And followed by that we then
see the release date which is in big bold writing.
