1. Name: Luke Hall
BTEC Creative Media Production
Advert Analysis
Name of Product: Fruit pastilles https://www.youtube.com/watch?v=1cFGSiCRDsk
Advert Details (what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
In this Fruit pastilles advert there is a basketball that shows off his skill of basketball by
moving the ball thought his legs. Then what happens in this advert is then the boy who is
watching the basketball player say “Not bad, put i bet you can’t put one of these Fruit
pastilles in your mouth without chewing?” then the basketball player says “ sure i can “.
The basketball player then puts a Fruit Pastille in his mouth and try’s not to chew it but
fails and chews the fruit pastilles which lead to faces of enjoyment from the basketball
player. After that the music start playing with the boy and the basketball player chewing
the Fruit pastilles together.
The music and sounds that are in this advert are the sound of the basketball hitting the
floor. The reason why they decided to this into the advert was because it appealed to
people that enjoy basketball. Another sound that is in this advert is the song at the end,
this gives a happy feeling to the advert because it shows that the boy and the basketball
player are happy to be eating the Fruit Pastilles together. Also what they song gives to this
advert is that it gives more depth to the advert because without it the advert might not be
as popular it is.
The text that is in this advert was to promote the company this did this by showing their
packing with the word “Fruit Pastilles” written on it. The reason why they did this was to
inform the audience what their product was and the name of the product. Another part
where this advert used text was at the end when it shows the logo of the company and
repeated of the word “Fruit Pastilles”.
The audience that i think that this advert would most suit is for young children around 8
year old to teenager around 15 year old. The reason why i believe that this age group suits
this advert is because they used a basketball player which could be a role model for the
people watching which means people will buy the product people they want to be like
their hero. Also why i believe this advert suit this target audience is because the music
they used would appeal to them because it a type of music that they would listen to. The
young boy in this advert suggests that this advert is aimed for young children. They did
this by giving the boy the main role in the advert suggests that this product is cool and
suitable for his age rage.
The message that this advert gives to its audience is that their product is popular because
of the use of the basketball player which acts as a role model and means that more people
want to buy the product because their hero is involved. Also the message that Fruit
Pastilles are giving is that their product is irritable not buy and that their products is the
fruitiest product.

2. Name: Luke Hall