The advert features a basketball player dribbling a ball and being challenged by a boy to hold a Fruit Pastel in his mouth without chewing. The player puts the pastel in his mouth and starts chewing, showing that even professionals cannot resist the snack. The ad targets children and teenagers with its playful tone and inclusion of a basketball star to appeal to older viewers as well, conveying the message that Fruit Pastels are too delicious to resist chewing.

1. Name: Luke Hall
BTEC Creative Media Production
Advert Analysis
Name of Product:
Fruit Pastel
AdvertDetails(what happens?):
The Basketball player dribbles the ball through his legs and then the boy tells him that he
can’t hold the Fruit pastel in this mouth without chewing. Then want happens is that he
puts the fruit pastel into his mouth and starts chewing.
Music & Sound Effects:
The sounds of the basketball hitting the floor when he is dribbling.
The narrator when he sings at the end
Then the basketball player and the boy talk to each other
Text:
The only text in this advert is the sponsors of the company and “Fruit Pastel” also what it
is the advert is the slogan this is good idea because it makes people remember the slogan
and the company behind it.
Group Roles:
Audience:
The audience of this advert is for children and teenagers I think this because the advert is
childish but with the basketball player it appeals to an older audience. Also why I think
that is because teenagers still would buy the product because of their basketball hero.
Message:
The message that fruit pastel our giving to their audience is that not even pros can’t resist
fruit pastels.