Both ads use football to advertise their products since it is the most viewed sport. The Nike "Switch" ad portrays that wearing their boots can give viewers Cristiano Ronaldo's abilities and lifestyle, showing his success compared to a fan's life. It uses celebrity endorsement and exaggeration. The Pepsi "Drone Football" ad shows a futuristic street game made exciting with their product. It aims to make simple things more fun and uses memorable visuals. Both aim to stand out from competitors by creating unique experiences but were regulated for content.

1. Adverts comparison

2. Introduction
 The two adverts I have chosen to compare are the the Nike
‘switch’ advert and the Pepsi Max ‘Drone Football ‘ advert.

3. Football advertising
Both adverts using the sport of football to advertise their
products, this is because football is the most viewed sport in
the world, this means people are more likely to view the advert
and memorize it. Also football has many forms of advertising
therefore these brands can be more widely spread due to the
different forms of viewing.

4. Narrative- Nike switch
In this advert Nike makes it seem as if anyone can be as good at
football as Cristiano Ronaldo just by wearing the same Nike boots as
him.
The advert portrays that wearing these boots can give the viewer the
lifestyle that Cristiano Ronaldo, it does this by showing the
comparison between Ronaldo's house, car and the training facilities to
the fans general lifestyle that will most likely compare to most
viewers.
The adverts start off with the fan as a ball boy when Ronaldo collides
with him, this ends up giving him the ability of Ronaldo. When he
goes and to play football with his friends he instantly has the ability of
Ronaldo. After this the advert shows him moving up the ranks from
non league to the champions league and finally to playing for England
where he faces Ronaldo's Portugal. While playing the commentators
say “it like Ronaldo Vs. Ronaldo”

5. Narrative- Pepsi Drone football
In this advert Pepsi are using lots of technology to create a
street five a side football game, making it seem ‘from the
future’. This makes it seem as if the viewer drink Pepsi
everything can become more exiting and also you can become
better at what you are doing.
Also the advert makes the viewer think that if they are using
this amount of technology to make an advert, how much
technology must they use to create their own product.
The advert starts off with some normal people playing street
football, then when Pepsi fly over their drone and drop the ball
In the whole street pitch lights up and the footballers start
playing well.
Pepsi use the line at the end ‘maximize your surroundings’ and
then relate that to the sugar free version of the product by
saying ‘no sugar, maximum taste’.

6. Style
Nike switch
 The adverts style is very
unbelievable and over
exaggerated, this is to make the
product better than it actually is.
 This is because Nike want to
make the product seem as good
as possible.
 The unbelievable aspect of the
advert is that the fan gets
Ronaldo's football ability from
wearing the same boots as him.
Pepsi drone
 The adverts style is very
colourful, with a generally good
mood.
 This is to make the viewers feel
like the product can make
aspects of life better and more
fun that they actually are.

7. Selling technique
Nike Switch
 The selling technique used by
Nike is celebrity endorsement,
the celebrity used is footballer
Cristiano Ronaldo.
 Also the advert make the viewer
feel as is the Nike product can
vastly improve them at their sport,
but also can give them a much
better lifestyle.
 The advert also uses the
attraction of playing in massive
football games at stadiums such
as Wembley
Pepsi Drone
 The selling technique used by
Pepsi is gimmick, this is because
Pepsi are attempting to create a
global trend by playing street
football at night with crazy lighting
effects.
 Also they are trying to attract a
wider audience by getting people
to believe their product can make
simple things more exiting.

8. Target audience
Pepsi Drone
 The Pepsi advert has Wide
target audience, as it is just
attempting to create a
memorable advert.
 However the advert could
entice football fans more than
most.
Nike Switch
 The target audience of the
Nike switch advert would be
fans of football, imparticular
fans of Ronaldo, who idolize
him and want to play like him.
 Also the target audience could
be young footballers who want
to improve and become
professional.

9. Advantages over similar products
Nike switch
 Celebrity endorsement:
Cristiano Ronaldo, Harry Kane
and Anthony Martial.
 Creates the image of a better
lifestyle.
 Football games played in
Memorable stadiums such as
Wembley
Pepsi Drone
 The unique selling point is that
the product can make simple
thing much more enjoyable.
 The advert reaches out to a
different audience compared to
competitors.

10. Regulation
Both adverts were regulated by Ofcom, who make sure
adverts shown in the UK are suitable for all viewers. Adverts
have to be made sure that there is no inappropriate content is
shown on UK TV.

11. Conclusion
Similarities
 Both are football related
 No special effects are used is
either advert
 Both adverts use situations that
could not be recreated by the
viewers
Differences
 The Nike advert has celebrity
endorsement
 The Nike advert tells a story
where as the Pepsi Advert is just
a 5 and side football game.