1. Advertising Research
I have discovered that on adverts for sport like the infamous Nike football and basketball
commercials, they all have a variety of camera shots ranging from extremely close up to a type of
running camera, as in where the camera man is running along with the person playing the sport
intentionally so that it looks more realistic almost like the camera man is also a player creating a
sport atmosphere for the viewer. As well as this, the adverts for Nike sports have a tendency to
project the sound of the player breathing and also when he makes contact with the ball to really
amplify the message in the video. This can be combined with slow motion shots, for example when
on the football advertisement for the world cup, it finished with a 20 second build up to Ronaldo
taking a free kick but it shows flash backs to his home country where people are cheering for him
and it scans the audience to see the screams on people’s faces, then it finishes with the camera
facing the ball as he kicks it ending with the Nike logo and slogan, adverts like these really entice the
viewer and make them feel almost as if they were there as well. I think that the way the slow motion
and build up was immediately silenced by a black screen showing the Nike tick and the slogan was an
extremely appealing way to get the company across as the viewer is so hooked on watching what
happens they instantly get to see Nike giving the viewer basis a much higher chance of remembering
it as the “Nike world cup advertisement” instead of just the “world cup commercial”, showing huge
success as now they will remember and spread the word to others.