general creative director portfolio

2. Solution: arrange shoes to create motion and energy against a background created from the sole of the shoe and a close - up detail that frames ad Challenge: to feature the many GBX spring season colors available in an eye - catching format

3. Solution: hire a graffiti artist in NYC to create art for an ad campaign. Same location was used to produce television spot in which characters come to life Challenge: market GBX street driven shoe styles to a young, hip audience

4. Solution: partner the GBX brand with unsigned bands. YouTube videos ran alongside print campaigns that prominently featured shoe designs along with edgy, grungy visuals Challenge: market GBX, young men ’ s footwear, to a hard - to - reach, over - -saturated audience

5. Solution: place ad in trades looking for unsigned bands for partnership. Cobra Lilly was the final choice Challenge: continue partnership of bands and GBX shoes

6. Solution: create a new logo and visually create situations that are sexy, seductive and impulsive that the consumer aspires to benefit from Challenge: to take a relatively unknown fashion - forward footwear brand and develop its identity and target the demographic

7. Solution: shot in a studio in NYC, models replicate impulsive moments in a photo booth featuring two new shoe styles Challenge: continue the “ impulsive moments ” campaign in a new season

8. Solution: show styles and colors designed around strikingly lit figures of a woman Challenge: show the multitude of Impulse colors, yet maintain the sexiness and allure of previous campaigns

9. Challenge: client wanted to show new line of multiple styles and colors and nothing else in one ad Solution: create an ad with seven different shoes representing each day of the week and each impulsive situation

10. Challenge: set the Giorgio Brutini Footwear brand apart from their competition and gain market share Solution: license the brand name to develop a sportswear line. Create aspiration and urban sophistication through clean visuals against white

11. Solution: create an eight - panel brochure that tips into various magazines Challenge: how to feature the multiple styles and colors for Giorgio Brutini

12. Solution: position Gerry as an authentic brand by showing its legacy with Sir Edmund Hillary, yet show modern details Challenge: create identity for and reintroduce the Gerry brand

13. Solution: create a series of “ Maine words ” , writing and visuals to emphasize and take ownership of situations and scenarios unique to Maine Challenge: position Maine as a truly unique and authentic travel destination

14. Solution: create situations that are unique to Maine. Emphasize message with large headlines and striking visuals. “ only in Maine ” tag anchors this concept Challenge: position Maine as a truly unique and authentic travel destination

15. Challenge: position Barbados as a destination different from a typical Caribbean island Solution: brand Barbados as an upscale, sophisticated experience — “ an island beyond ” . Striking b & w visuals tempt you beyond the typical sun, surf and sea.

16. Solution: create name and logo and a series of ads that explain in detail actual problems that were solved and products that were created because of Invention Machine Challenge: introduce problem solving software technology via business - to - business

17. Solution: create identity and use testimonials for National Jewish Outreach Program which included large graphics and bold colors Challenge: campaign to encourage absentees to come back to Judaism

18. Solution: use actual students and their stories to illustrate and create a look that won College Gold Advertising awards Challenge: Pace University ’ s Graduate Program needed an identity and direction

19. Solution: create a six - panel square direct mail brochure that features close - up photographic details of the facility Challenge: Pace University needed a vehicle to market its Corporate - Responsive Training and Educational Facility

20. Challenge: a furrier wants to gain local market share in sales and services Solution: create sophisticated, fashion - look with elegant design, photography and copy lines in print ads and direct mail

21. Solution: create a campaign that features athletes and a water drop background to brand Layer 8 as authentic to athletic - minded consumers Challenge: introduce Layer 8 , a form - fitting, moisture - wicking brand to consumers

22. Challenge: Reintroduce the Starter brand to the marketplace Solution: position Starter as an authentic brand with striking photography, writing and StartNow tag

23. Challenge: introduce Vigoss brand jeans to consumers Solution: begin launch with hot, western styling and great models shot on location on a working horse farm

24. Challenge reintroduce the LA Gear brand after years away from the marketplace Solution: through visuals, design and writing, brand LA Gear as authentic and athletic

25. Challenge: in an otherwise crowded competitive market, DePaul needed to stand out as the premier college-prep school in the region Solution: position DePaul as ‘the place to be many things. Large photos of students gives DePaul a personality

26. Solution: create taxi toppers in New York City without showing any product and just one line of copy and logo Challenge: develop an alternate form of media for Innovation Luggage, a well - established luggage brand

29. (Click in box to play) “ Watch Your Step” :30 sec “ Make Your Mark” :30 sec

30. (Click in box to play) Soccer :30 sec Basketball :30 sec

31. (Click in box to play) Hector Camacho Jr. :30 sec The Place To Be :30 sec

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